2016 MEDIA KIT REACH THE HEAVY-DUTY TRUCKING AFTERMARKET

Transcription

1 2016 MEDIA KIT REACH THE HEAVY-DUTY TRUCKING AFTERMARKET

2 January 2015 The two most popular articles on TruckPartsAndService.com came from Heavy Duty Aftermarket Week. February 2015 A recap from ATA s Technology & Maintenance Council Annual Meeting is the third most popular article. March 2015 The introduction of Freightliner s autonomous Inspiration truck checks in as the fourth most-read article. 2

3 184,000+ TOTAL POTENTIAL REACH Founded in 1966, Truck Parts & Service is the oldest and only publication written and edited exclusively for the heavy-duty aftermarket. With a focus on business solutions, technical information and the latest news and products, Truck Parts & Service helps readers keep customers trucks running efficiently and profitably. IT S BEEN A REALLY GOOD YEAR WHERE WE ENGAGE IF YOU COULD ONLY RECEIVE TRUCKING INDUSTRY INFORMATION FROM JUST ONE OF THE FOLLOWING SOURCES, WHICH WOULD YOU CHOOSE?* Printed magazines 44.9% newsletters 19.6% 12.3% Digital magazines Truck Parts & Service is the aftermarket authority for medium- and heavy-duty truck repair/maintenance specialists and parts distributors in North America. Articles include issue-driven cover stories, detailed reports on industry trends, in-depth interviews with leading industry executives, comprehensive how-to articles and useful technical updates. Our circulation includes the owners and top managers of medium- and heavy-duty truck parts distributors, service providers, specialized equipment distributors, travel centers and truck and trailer dealers that offer service and parts sales. 8.6% Supplier websites 5.5% Magazine websites 4.3% Meetings and conventions 1.8% Video 1.2% Webinars 1.2% Social media 0.6% Radio/satellite radio *Truck Parts & Service 2015 connectivity study 2016 TRUCK PARTS & SERVICE MEDIA KIT 3

4 AFTERMARKET OVERVIEW Customers depend on the independent aftermarket to perform a wide range of services: A wide range of fleets and other businesses rely on the independent aftermarket for their parts and service needs: 75% BRAKES AND WHEEL ENDS 74% PREVENTIVE MAINTENANCE 70% SPRINGS AND SUSPENSION 63% ELECTRONICS 62% TRANSMISSIONS AND DRIVELINES 61% ENGINE 43% FRAME AND BODY REPAIR 36% OTHER PARTS CUSTOMERS 78% Owner-operators with less than 10 trucks 67% Fleets operating trucks 55% Other repair facilities 52% Fleets operating trucks SERVICE CUSTOMERS 77% Owner-operators with less than 10 trucks 58% Fleets operating trucks 44% Fleets operating trucks 42% Other repair facilities 46% Fleets operating trucks 37% Fleets operating trucks 39% Fleets operating trucks 29% Fleets operating trucks 39% Truck dealers 28% Fleets operating trucks 35% Fleets operating trucks 26% Truck dealers 29% Fleets operating more than 500 trucks 25% Fleets operating more than 500 trucks 4

5 TRUCK PARTS & SERVICE AUDIENCE OVERVIEW WHO ARE THEY? They re buyers* They re always searching 5% Commercial trailer dealers 21% Independent service providers 21% Independent parts distributors 47.9% Use search engines to find what they re looking for 5.5% 11% Type the exact web address from memory 1.2% Click on a link in a social media posting.6% Don t know 33.1% Use bookmarked or saved favorites links Click on a link in an message/newsletter 31% Medium- or heavy-duty truck dealers They deal directly in aftermarket parts 22% Independent parts distributor and service providers.6% Other 50 or younger: 34.4% Female: 3.7% 50 or older: 65.6% Male: 96.3% *Truck Parts & Service 2015 Truck and Lease Purchase Survey 2016 TRUCK PARTS & SERVICE MEDIA KIT 5

6 TRUCK PARTS & SERVICE S POWERFUL OMNI-CHANNEL CONTENT Since 1966, Truck Parts & Service has served the aftermarket with relevant business and industry information. TRUCK PARTS & SERVICE MAGAZINE TOTAL REACH 64,000+ TRUCK PARTS & SERVICE WEBSITE MONTHLY VISITS 20,000+ TRUCK PARTS & SERVICE NEWSLETTER SUBSCRIBERS 12,000+ SOCIAL FOLLOWERS 10,000+ RigDig Business Intelligence can provide detailed data equipment ownership, lanes traveled, inspection information and much more on more than 1 million active trucking entities througouht the U.S. Learn more at rigdigbi.com. AD NETWORK 136,000+ MOBILE VISITS 4,600+ TOTAL POTENTIAL REACH 184,000 ADDRESSES 37,000+ For detailed Truck Parts & Service audience information, download Truck Parts & Service s latest audit report at randallreilly. com/audit. *All counts current as of 10/1/2015 6

7 TRUCK PARTS & SERVICE S POWERFUL OMNI-CHANNEL CONTENT INTRODUCING PERFECTCIRC BY RANDALL-REILLY Randall-Reilly developed PerfectCirc for marketers and agencies who value the marketing power of print and want to provide efficiency, targeting, and measurement to their advertising. Q1 Q2 Q3 18,600 Requestors 18,600 Requestors 18,600 Requestors 11,400 Pre-Qualified 11,400 New Pre-Qualified 11,400 New Pre-Qualified Rested Rested PerfectCirc is an evolution of the traditional controlled circulation model that many B2B publications deploy. There are three main components: a blended circulation of direct request and pre-qualified recipients, custom audiences, and print media marketing attribution. Q4 18,600 Requestors 18,600 Requestors Efficiency: Double the Reach at No Additional Cost Truck Parts & Service will move to a blended circulation model of 62% direct request and 38% pre-qualified circulation (based on EDA-verified UCC statement purchasing activity or inspection activity). Pre-qualified subscribers will be given a 3-month trial subscription. During that time, they will be offered a full subscription. Those who accept will convert to the direct request subscriber list, replacing older direct request names (most of whom will remain as 11,400 New Pre-Qualified 45,600 Extended Reach Rested 64,200 Total Annual Reach newsletter subscribers). Those who do not accept will be replaced with new pre-qualified subscribers. Think of it as lead nurturing for print. Over the course of a year, this process will significantly increase Truck Part & Service s annual reach without any rate adjustment to advertisers!to learn more about PerfectCirc, contact your Randall- Reilly account manager TRUCK PARTS & SERVICE MEDIA KIT 7

8 TRUCK PARTS & SERVICE S POWERFUL OMNI-CHANNEL CONTENT PRINT WEBSITE NEWSLETTERS Cummins Planning Customer Tour VIPAR debuts online marketplace Heavy-duty right to repair agreement reached Alcoa adds 3D printing Implementing the Master plan MAKING THE CASE FOR A MASTER WAREHOUSE Lead Generator USING CSA INSPECTION DATA TO UNCOVER AFTERMARKET SALES OPPORTUNITIES MAY Remanufacturing: A second chance for sales 20 OCTOBER Getting up to speed on downspeeding 22 64,000+ Total Reach Truck Parts & Service magazine is a brand that is well-trusted by its readers and its audience is ever-growing. 92% of non-subscribers who receive the magazine become subscribers. The magazine is also available in digital form. 20,000+ Monthly Visits With links to the digital magazine, blogs, videos and the Truck Parts & Service Buyers Guide, no website covers the expanse of the aftermarket like Truck Parts & Service. 12,000+ Subscribers Every day Truck Parts & Service delivers industry headlines and the latest news from suppliers and customers. 8

9 TRUCK PARTS & SERVICE S POWERFUL OMNI-CHANNEL CONTENT Truck Parts & Service is a strong source of information on truck service, repair, parts and more, for a heavy-duty independent aftermarket audience. Truck Parts & Service brand provides access to countless opportunities to connect with aftermarket professionals. Truck Parts & Service s multiple media options work simultaneously, presenting you to every facet of your audience on a number of platforms. This provides a further reach and allows you to follow your audience from the stage of awareness all the way to conversion TRUCK PARTS & SERVICE MEDIA KIT 9

10 THE RANDALL-REILLY FAMILY OF BRANDS In trucking, Truck Parts & Service and its sister brands provide business-critical information to professionals who buy, sell, and operate trucks and trailers across the United States. With more than 1,800,000 unique contacts in the trucking industry, no one knows trucking like Randall-Reilly. Macbook Air 10

11 THE RANDALL-REILLY FAMILY OF BRANDS Commercial Carrier Journal CCJDIGITAL.COM The No.1 Lifestyle Brand for Truckers TRUCKERSNEWS.COM The Voice of the American Trucker OVERDRIVEONLINE.COM Delivering Innovation in Sales, Service and Support Commercial Carrier Journal serves the trucking industry and motor vehicle fleets. Included are motor trucks, truck-tractors, trailers, buses, off-road and other vehicles. Commercial Carrier Journal only serves fleets having five or more total vehicles based at (or controlled from) a single location. The best source for trucking news, job alerts, entertainment and fleet and driver profiles. Stay updated with daily articles and news online or delivered to your inbox. OverdriveOnline.com is the premier resource for online trucking news. Overdrive Magazine is a free business publication for qualified owneroperators and has covered the trucking industry with news and information for over 50 years. We are constantly covering new truck info, gear reviews, industry news, business and regulation news and trucking information. SUCCESSFULDEALER.COM Successful Dealer is the industry s only exclusive dealer publication, with sister publications reaching owner-operators, independent distributors and repair facilities, the truck stop market and the construction market. These affiliations provide tremendous resources in reaching all marketing goals within the trucking industry TRUCK PARTS & SERVICE MEDIA KIT 11

12 THE RANDALL-REILLY TRUCKING EVENTS The Great American Trucking Show August 25-27, 2016 GATSONLINE.COM The Great American Trucking Show is strategically located, organized and positioned to attract fleet executives, owneroperators and company drivers. GATS provides its exhibitors and sponsors value by creating efficiencies in their marketing and bringing multiple buyinginfluencers together. GATS draws more than 54,000 registered attendees. Overdrive s Pride and Polish PRIDEANDPOLISH.COM Pride & Polish is the premier truck beauty championship series; honoring creativity, excellence and dedication to the toughest profession you ll ever love. Participating trucks are cleaned and polished, accessorized and customized bumper to bumper. Our Pride & Polish truck shows begin and end each year at the Great American Trucking Show in Dallas, TX. Overdrive s Partners in Business OVERDRIVEONLINE.COM/PIB Owner-operators who rise above their peers don t do so by accident. They follow smart business principles that enable them to improve their bottom line while others fall by the wayside. Every year, during The Great American Trucking Show, Overdrive s Partners in Business program covers the basics to help owner-operators earn the most revenue and cut wasted costs. CCJ Symposiums November 16-18, 2015 May 16-18, 2016 CCJSYMPOSIUM.COM The CCJ Symposiums feature compelling speakers, expert analysis of industry issues and opportunities to network with decision-makers, such as Key Supplier Business Meetings. 12

13 CCJ Market Movers August 25, 2016 Commercial Carrier University CCJ Innovators February 2016 Career Leadership Award CCJINNOVATORS.COM The biggest thought leaders in the trucking industry gather at the Great American Trucking Show Theater for a three-hour town hall meeting. Join trucking s Market Movers for a discussion of their strategies for managing the industry s biggest concerns. COMMERCIALCARRIERUNIVERSITY.COM Commercial Carrier University provides the informational tools for fleet owners and managers to efficiently run and grow a fleet. The series is delivered through five manuals, educational sessions at industry events, monthly coverage in the magazine and more. CCJINNOVATORS.COM Each month, CCJ Innovators recognizes one of trucking s visionaries. The program culminates at the CCJ Innovators Summit where the Innovator of the Year is announced. Sponsors receive exposure in a noncompetitive environment with direct access to innovative fleet executives. Award Reception & Banquet Dinner, March 2016 CCJDIGITAL.COM/TMCLA The CCJ Technology & Maintenance Career Leadership Award recognizes an individual for a career dedicated to professionalism and excellence in fleet maintenance management. Get face-to-face sales and networking opportunities with key fleet maintenance executives TRUCK PARTS & SERVICE MEDIA KIT 13

14 2016 PRINT SPECS AND RATES MEDIA & FILE FORMATS File Requirements The preferred format for press is High Quality Print PDFs. Include all registration marks, embed images, and outline fonts. PDFs must contain only 4-color process images (CMYK). Twopage spreads should be prepared as one complete file to ensure proper bleed. AD SIZES AD SIZE NON-BLEED AD SIZE W/BLEED AD TRIM SIZE 2-Page Spread Full Page /2-Page Spread Horizontal N/A 2/3-Page Vertical N/A N/A 1/2-Page Island N/A N/A 1/2-Page Horizontal N/A N/A 1/3-Page Square N/A N/A 1/3-Page Vertical N/A N/A 1/3-Page Horizontal N/A N/A 1/4-Page Vertical N/A N/A 1/4-Page Horizontal N/A N/A 1/4-Page Banner N/A N/A 1/6-Page Vertical N/A N/A 1/6-Page Horizontal N/A N/A 14

15 2016 PRINT SPECS AND RATES Image Requirements All images for ads and special sections should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Mode: CMYK (convert all RGB and spot colors) Format:.tif,.eps, or.jpg 2/3-Page Vertical 1/2-Page Island 1/3-Page Vertical If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall- Reilly cannot be responsible for any errors in content. Alternate File Formats Accepted Adobe Native Application Files (.ai,.indd,.psd) Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated. 1/4-Page Horizontal 1/3-Page Square 1/6-Page Horizontal 1/6-Page Vertical 1/4-Page Vertical 1/2-Page Horizontal 1/3-Page Horizontal 1/4-Page Banner 2016 TRUCK PARTS & SERVICE MEDIA KIT 15

16 2016 PRINT SPECS AND RATES RUN OF BOOK ADVERTISING RATES* Cover Positions Rate includes four-color process not subject to volume discounts beyond the 12-time rate. Premium Positions Cover 2 Spread: Plus 20% Back Cover: Plus 20% Other Required Positioning: Plus 10% Premium Positions & Inserts Contact your sales representative for more information. Color Fees Rates include the standard four-color process. Matched fifth PMS color $750. Production & Handling Charges Production charges will be billed at a noncommissionable rate. Ad Design: $140-$360 Redesign/Resize: $75- $165 Text Changes: $30-Up Photo Scans: $50-Up Duplicate Digital Files: $30 FOUR-COLOR RATES 1X 6X 12X 24X 2 Page Spread $19,124 $18,744 $18,402 $17,651 Full Page $10,065 $9,865 $9,685 $9,290 2/3-Page Vertical $8,270 $8,060 $7,890 $7,560 1/2-Island $6,875 $6,695 $6,490 $6,245 1/2-Page Horizontal $6,345 $6,155 $5,975 $5,740 1/2 Page Vertical $6,345 $6,155 $5,975 $5,740 1/3 Page Vertical $4,650 $4,540 $4,390 $4,230 1/4 Page Horizontal $3,545 $3,440 $3,325 $3,210 *All Rates are Gross, Four-Color 1/4 Page Vertical $3,545 $3,440 $3,325 $3,210 16

17 2016 KEY EDITORIAL TOPIC AREAS Note: This calendar will be updated throughout the year. January Aftermarket Economic Update New OEMs on the horizon? February DOTY Winner profile Fighting winter and corrosion March The benefits of co-op marketing How accessories can boost overall sales April How OEs choose raw material suppliers May Preparing your business for telematics June TPS Anniversary Edition July What the aftermarket needs to know about PC-11 August Reasons to carry air disc brakes September What the aftermarket needs to know about the ESC mandate October Marketing to the owneroperator November Engine winterization/service tips December Annual Buyers Guide 2016 TRUCK PARTS & SERVICE MEDIA KIT 17

18 2016 PRINT PRODUCTION SCHEDULE ISSUE CLOSE DATE MATERIALS DUE January 11/30/15 12/04/15 February 01/14/16 01/22/16 March 02/11/16 02/23/16 April 03/15/16 03/23/16 May 04/13/16 04/21/16 June 05/12/16 05/24/16 July 06/09/16 06/17/16 August 07/12/16 07/21/16 September 08/09/16 08/18/16 October 09/08/16 09/21/16 November 10/11/16 10/20/16 December 11/08/16 11/17/16 18

19 2016 DIGITAL SPECS DIGITAL PRICING Our website and newsletter ads are priced on a cost-per-thousand (CPM) basis. This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your budget is at capacity. Website MAIN Newsletter MAIN AVERAGE CPM: $24 AD SPECIFICATIONS All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels. 180x x50 (for mobile) 1 TEXT AD TEXT AD 1 300x x90 970x66 600x60 300x x250 (for mobile if the web version uses Flash for 300x250) Text Ad (80 character title, 200 character body including spaces) 2 3 TEXT AD TEXT AD GEO-TARGETING OPTION You have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is a radius, state, or route. MAIN TEXT AD 2 3 MAIN 2016 TRUCK PARTS & SERVICE MEDIA KIT 19

20 PLATFORM-FREE STRATEGY WHEREVER PART DISTRIBUTORS CONSUME INFORMATION, TRUCK PARTS & SERVICE IS THERE. Our audience demands critical information on important topics whenever they need it and wherever they are. This new reality means a fresh approach to our editorial planning. Instead of a detailed editorial calendar, we ll provide a general outline of some key coverage areas and let current industry issues and events drive much of our content for a more engaged audience. This approach ensures Truck Parts & Service s content is: WHICH OF THE FOLLOWING DO YOU USE TO ACCESS THE INTERNET? 77.3% % % % 57.1% % % % 2012 Desktop computer Laptop computer Handheld device Tablet computer Source: Truck Parts & Service Connectivity Study TIMELY MULTI-CHANNEL COMMUNITY-BUILDING READER DRIVEN AUDIENCE-MULTIPLYING A relevant news- and issue-oriented approach to content serves owneroperators better than topics picked months in advance. Covering topics through a variety of channels enables owner-operators to consume content when and where they want it. Owner-operators regularly engage with our content, editors and each other through our websites and social media. Views, clicks, comments and shares tell us what s most important to owneroperators. We respond with the content they want. Today, our ability to touch decision-makers and influencers in the trucking industry is virtually limitless. 20

21 THE RANDALL-REILLY STRATEGY GO BEYOND MEDIA AND MARKET TO THE CONVERSION LIFECYCLE Reach, increase and retain your audience by using our industry expertise and create cutting-edge platforms to deliver your marketing. Generate leads by marketing to the entire Conversion Lifecycle. Learn more at randallreilly.com. TARGET CONNEC T ENGAGE Awareness Use data to target and understand your audience. Engagement Build brand awareness through Truck Parts & Service s multi-channel media. Raised Hand Engage prospects through hyper-targeted campaigns and content. CONVERT Decision Drive conversions based on your preferred type of lead TRUCK PARTS & SERVICE MEDIA KIT 21

22 RANDALL-REILLY MARKETING SERVICES CONTENT MARKETING PERFORMANCE MARKETING EVENTS MARKETING Blogs White Papers Infographics Mobile Apps Landing Pages Marketing Display Network Campaigns Search Engine Marketing Facebook Sponsored Posts YouTube Video Marketing Gmail Sponsored Ads Promoted Tweets Custom Symposiums Customer Appreciation Events Trade Show Breakout Sessions Webinars 22

23 TRUCK PARTS & SERVICE STAFF EDITOR Lucas Deal Lucas joined Randall-Reilly as Associate Editor of Truck Parts & Service in 2011 and now serves as the aftermarket publication s editor, and as editor of the web-based Successful Dealer. He holds a Bachelor s Degree in Journalism from the University of Illinois at Urbana-Champaign. ONLINE EDITOR Jason Cannon x1175 Jason is the Online Editor of Hard Working Trucks, Successful Dealer and Truck Parts & Service. For the past three years, Jason has covered heavy-, medium- and light-duty truck segments, including test drives and reviews of trucks and pickups in practically every class on the market. He holds a Bachelor s Degree in Journalism from the University of Alabama at Birmingham. VICE PRESIDENT OF SALES, TRUCKING Brad Holthaus x1278 bholthaus@randallreilly.com In his two decades with Randall-Reilly, Brad has held a number of positions including publisher, associate publisher, and sales associate. He entered his current position in He holds a Bachelor s Degree in History from Western Illinois University. Find us online: truckpartsandservice.com facebook.com/ truckpartsandservice twitter.com/tpsmagazine youtube.com/ truckpartsandservice Truck Parts & Service Mike Reilly, Chairman Brent Reilly, President & CEO Shane Elmore, COO Russell McEwen, CFO Linda Longton, SVP Editorial & Research Robert Lake, SVP Acquisitions & Business Development Scott Miller, SVP Sales Prescott Shibles, SVP Data Stacy McCants, VP Events Nick Reid, VP Digital Services Julie Arsenault, VP Marketing 2016 TRUCK PARTS & SERVICE MEDIA KIT 23