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3 Alfa Romeo is not just an automotive factory: its cars are something more than vehicles built in the conventional way. It s a kind of mania,, a zeal for a means of transport. It s a lifestyle, a special way of conceiving a motor vehicle. Something that challenges definition. Its elements are like the irrational traits of human spirit that can t be explained by logic. They are sensations, passion,, all things that have more to do with the heart than with the brain. Orazio Satta Puliga

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5 The colour white enhances the expositive calling of the showroom: strong architectural shapes and simple volumes make it stand out of the urban texture with its attractive rational and bright spaces.

6 Red, psychedelic and unexpected, is the time-space machine that leaves rationality behind and brings the visitor into the land of emotions; it makes promises and turns on expectations.

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9 Black underlines the underground and introvert setting of the museum and also allows the displayed objects to stand out and become protagonists, to suggest the image of a protected treasure chest that is destined to welcome precious objects.

10 Welcome to the land of emotions

11 The red roar of the engine falls on garments and skin. The faraway echo of your white routine fades amidst memories and chromed gleams, on roads we will drive along together

12 ALFA 155 SPEED RECORD Winner of a world record won in the track on the salty lake of Bonneville in the United States, where it won the trophy travelling at 300km/h. THE OLDEST MODELS 6C 2500Sport Freccia Oro, called Gobbone, the first sports cars built by Alfa Romeo 2500 Sport 105 HP cabrio, Farina car body, both made in GIULIA 1600 TI SUPER QUADRIFOGLIO Fifty white examples have survived, only one red one and one grey one, which belongs to our museum.

13 MONTREAL Futuristic design and winking glance thanks to its movable eyelids. It seduced the public at the Universal Expo in 1967, where it was presented and where it got its name from ALFA ROMEO 2600 SPRINT It became a legend when it was used officially by the Police force. Military green, and a mudguard which displayed a black panther and a motto: If the Panther chases you, you don t stand a chance. GIULIETTA The Giulietta, the girlfriend" of Italy, a love story that still makes a lot of hearts beat. DUETTO Also known as Osso di Seppia. It became immortal thanks to the film The Graduate. It turned 50 in 2016.

14 A universal tale: this is Italy

15 The factory on the edge of the city makes its way through the fog, the horns, the technicolor. The future enhances distances. The dolce vita turns sour, in the smell of oil and tarmac Cars, eras and fascination parade one after the other.

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17 PRINTS Marketing is the art of finding, creating and supplying value in order to satisfy the needs of a reference market. Which instruments have been available to the different firms throughout the years? At the Fratelli Cozzi, a collection of over 150 original advertising prints, collected from 1950 up until today shows the evolution of sales communication. WORKS Further layers of memory : these are the words that Arnaldo Pomodoro uses to describe the added value that the fourteen trophies in our Cozzi.Lab bring to the museum. The sculptures made by the top 20th century designers and dedicated to Alfa Romeo, make our collection very precious, as they testify the value of their time.

18 The Fratelli Cozzi Museum

19 Over 50 Alfa Romeo cars, produced starting from the 1950s, up to our days, accompanied by original graphics and unique materials such as trophies designed by important fashion brands such as Gio Pomodoro, Lucio Fontana, Luciano Minguzzi, Agenore Fabbri. World records, Italian elegance and stories of success are the ideal place to welcome conferences, conventions, presentations, concerts, important and inspirational gala dinners.

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25 OUR CARS: SPIDER 2500 Super Sport Farina Spider Touring 1962 Giulia 1600 Spider Spider duetto 1967 Spider R.Z Spider COUPE 2500 Freccia d oro Sprint 1962 Giulia 1600 Sprint Sprint 1966 Giulia 1600 Sprint Speciale 1967 GTVeloce GT junior 1300 Scalino Zagato 1971 Montreal 1971 Alfasud Sprint 1977 Alfetta GT GTV 2.5 6v 1983 S.Z GTV 2.0 v6 Turbo 1998 SPECIALI A.R. 51 Matta 1951 GT Junior 1300 replica GTA 1970 Formula Boxer valvole Q4 Record dell ora 1992 SEDAN 1900 Super 1958 Giulietta T.I berlina berlina 1963 Giulia 1600 T.I. Super Q.V berlina 1970 Alfasud T.I Alfetta Giulia Alfasud giardinetta 1978 Alfa v Alfetta Alfetta 2.0 Q.O Giulietta Turbo Delta 1985 Arna 1300 T.I Alfa 90 Q.O Alfa 75 Evoluzione 1987 Alfa targa argento Permanent 4x Q Q.V Imola Boxer Twin Spark v6 turbo v6 Q. Tronic

26 THE FOUNDER It all was born from his passion for his job and the association with the Alfa Romeo brand. This collaboration started in 1955 and it still continues today, to create a virtuous circle, whose story is symbolically told by our museum. this wouldn t have been possible without the foresight and the constant work of Pietro Cozzi, the founder and the most precious piece of the museum.

27 LO STAFF Our museum offers the collaboration of a team which will support all the phases in the preparation and the fulfillment of your event, so as to make every moment unforgettable. ALESSANDRO CHIAVACCI marketing & events alessandro@museofratellicozzi.com ELISABETTA COZZI Museum Director elisabetta@museofratellicozzi.com LAURA DEFENDI PRESS & PR LAURA@museofratellicozzi.COM

28 THE STRUCTURE The architects Gabriele and Oscar Buratti created the space focusing on every detail in order to undo the packaging so as to highlight the content, just like a treasure chest. An emotional and ductile scenery, that is perfect for hosting prestigious private and company events. A professional sound system and a 3x6m screen complete the venue, together with the lighting which was especially created in order to give value to the conference area. Data sheet Room m sq: 1,070 length and width: 55m x 8m height: 3.30m Backstage area: 400 m sq Equipment Wifi internet access PC Mobile screen 6m x 3 m Sound system Video system Lighting system Lectern Whiteboard with paper Wireless microphones Venue capacity Cocktail: up to 150 people Lunch/Dinner: up to 250 Parterre: up to 200 Services Catering service of your choice Partnership catering service Free outdoor parking for 100 cars Team building activities (in the car workshop) Access for disabled people

29 Parterre 50 people Parterre 150 people LUNCH / DINNER 250 PEOPLE customizable space

30 WHERE WE ARE VARESE COMO The museum is located 25km from Milan and can easily be reached using the A8 Milano-Laghi motorway, exitingin Legnano and continuing in the direction of Legnano along Viale Luigi Cadorna (about 3 minutes from the exit in Legnano). The museum has a large car park (up to 200 places). MALPENSA AIRPORT Legnano MONZA Malpensa airport si only 26km far and it s connected to Legnano by the motorway and by the Malpensa Express train up to Castellanza and then by local buses. The S5 line connects Milan to the railway station in Legnano. NOVARA MILANO LINATE AIRPORT

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