of car-wash technology: a friction-style system that relies on 1960 s-era hydraulics to operate its many wash, polish and dry components.

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1 Feature November / December 2014 Fixed Ops Magazine Taking Advantage of Advancements in Touchless Car Washes Cleaning Up Without a Touch By Tony Smith Nirvana for the auto dealer is the customer who enters the showroom, points at a vehicle and announces, I ll take that one with no negotiating, no test drive and no questions asked. While this scenario may actually play out on exceedingly rare occasions, everyone knows that the vehicle-buying experience is really a precise process that involves large amounts of research, time and negotiation, all crucial components in the search for that oftentimes elusive, but extremely satisfying, this-is-theone feeling. In fact, car dealers themselves often encourage their prospective customers to shop around, to go out and visit different dealers or test drive different models, knowing that the highest level of customer satisfaction will only be achieved if the customer is convinced that he or she did everything in their power to find the right vehicle. Isn t it ironic, then, that auto dealers who operate Service and Maintenance facilities at their sites can be quick to settle for one specific type of car-wash technology: a friction-style system that relies on 1960 s-era hydraulics to operate its many wash, polish and dry components. While friction washes may be the default technology of choice for the auto dealer, in reality there are a variety of vehiclewash options available on the market. So, in an industry that extols the virtues of shopping around, it behooves the auto dealer to do just that when the decision has been made to install an onsite car wash. The Right Touch = No Touch While most auto dealers have staked their vehicle-wash lot on friction systems that feature brushes or soft-cloth strips that actually contact the vehicle in order to remove any dirt or grime and apply all polishes and waxes, a better option may be the touchless in-bay automatic wash system. In fact, the results of a number of recent industry surveys indicate that drivers actually prefer touchless vehicle washes, which they say provide a more While friction washes may be the default technology of choice for the auto dealer, In reality there are a variety of vehicle-wash options available on the market. p. 36

2 p. 37

3 Rather than brushes that actually contact the vehicle, touchless systems feature an overhead bridge design that moves around the vehicle s exterior with high-pressure efficient high-quality wash than frictionstyle systems without the worry that vehicle damage caused by the system s brushes or other moving parts may occur during the wash process. Regarding the actual washing of the vehicle, foam brushes or cloth retain at least some of the dirt and grime from previous wash cycles, meaning that at the end of a busy wash day, a vehicle may be getting the filth from numerous vehicles spread across it. Rather than brushes that actually contact the vehicle, touchless systems feature an overhead bridge design that moves around the vehicle s exterior with high-pressure nozzles applying wash chemicals, polishes and rinse water in order to get the vehicle clean. Today s touchless wash systems offer a simple design that results in easy operation with lower maintenance and equipment costs for the operator. The technology of the touchless in-bay automatic wash system has also advanced to the point that sensors located in the wash components can read how the vehicle has been positioned in the wash and then make adjustments to safely move around it so that washing efficiency, effectiveness and safety are optimized. The open-bay design of most touchless wash systems also eliminates the driver s concern of positioning the vehicle in the tracks of a treadle, which can cause consternation and stress during the loading process. Additionally, the virtual treadle design of touchless inbay systems can be beneficial for auto dealers who offer a wide array of vehicle types and sizes to the buying public from the smallest sub-compact to the largest SUV, including dually trucks with their wider four-wheel rear axles. This broad array of vehicle types demands a wash system that is flexible enough to safely and efficiently clean all varieties of standard production vehicles. Many next-generation touchless wash systems are now being powered through electronic variable frequency drives (VFD). This removes the need for hydraulic systems that can be prone nozzles applying wash chemicals, polishes and rinse water in order to get the vehicle clean. to leaks and breakdowns, which result in higher maintenance costs, revenuesapping downtime and the frustration inherent in both. VFDs also enable the wash operator to optimize the use of electricity since only the necessary amount of power is required to operate the machinery. Also, as water usage and disposal costs continue to rise, touchless wash systems have been designed to minimize water consumption and can need as little as 21 gallons of water per wash, with much of that being able to be reclaimed and reused, if desired. p. 38

4 Dealertrack ASR Pro. The professional approach to additional service recommendations. Get the most out of every customer visit to your service department with ASR Pro. Our powerful web-based multi-point inspection and shop optimization software keeps you on the cutting edge in every aspect of your operations. With seamless integration with your DMS, ASR Pro helps you take control of your department processes, enhance upsell opportunities and improve customer service. Call or visit go.dealertrack.com/asrpro to learn more Dealertrack, Inc. All rights reserved. p. 39

5 systems will require additional labor expenses that touchless in-bay automatic systems will not. Touchless wash systems also benefit from recent advances in wash-control systems technology. Conclusion For an industry that advises its customers to do their homework before making a purchasing decision, auto dealers can sometimes be lax when choosing which vehicle-wash technology to install at their stores. The days of that s the way we ve always done it are long gone, so those auto dealers who have continued to turn to friction-style washes for their operations need to realize that there are more options available to them. Touchless wash systems also benefit from recent advances in wash-control systems technology. These systems use a Web browser that can be accessed via personal computer, tablet or smartphone without the need for any special software, which gives the operator realtime access to all key operating functions of a site s wash equipment. Additionally, if operators are physically away from their facility they can remotely configure wash packages, program machine functions and monitor sales or wash activity at the touch of a button over the Internet. Larger dealerships with plenty of acreage may choose to build a tunnel car wash on their property. There are also numerous drawbacks to the use of this wash technology. First, the initial cost of building a tunnel wash can be prohibitive. Second, tunnel washes require a treadle system that pulls the car through the wash. As mentioned, these treadles can be difficult to position the vehicle in, which can lead to damage to both the vehicle and wash system. Next, tunnel washes require the use of much more water and electricity to operate, leading to higher utility bills. Finally, tunnel While friction washes may have their benefits, the advances in touchless vehicle-wash technology should not be overlooked. Today s touchless washes offer performance, safety, cost-consciousness and reliability. And, most importantly, they get cars clean without damaging them. So take your own advice: do the research and survey the options, realizing that a touchless vehiclewash system may turn out to be the best choice for your operation. Tony Smith is the Vice President of Sales, Auto Dealer Sector for De Pere, Wisconsin-based PDQ Manufacturing, Inc. PDQ Manufacturing is recognized as the technological leader in vehicle wash systems, providing superior quality, outstanding support and products that contribute to its customers profitability. Brands include LaserWash and ProTouch In-Bay Automatic Vehicle Wash Systems, SwingAir and MaxAir Dryers, Access Wash Activation Systems, Cortex and WALS. Products are sold and supported worldwide through an extensive distribution network. p. 40

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