TAPESTRY SEGMENTATION esri.com/tapestry Summary Table. Demographic Profile by LifeMode Group. Marital Status (%)

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1 Demographic Profile by LifeMode Group Marital Status (%) Ann. Pop. Pop. Average Diversity Median Population by Age (%) Never Widowed/ Households Population Chg (%) Density 1 Household Type HH Size Index 2 Age < Married Married Divorced United States 121,786, ,580, Affluent Estates 11,912,121 34,667, A: Top Tier 2,089,329 6,006, Married Couples B: Professional Pride 1,954,257 6,137, Married Couples C: Boomburbs 1,880,553 6,138, Married Couples D: Savvy Suburbanites 3,621,946 10,375, Married Couples E: Exurbanites 2,366,036 6,009, Married Couples Upscale Avenues 6,889,152 18,857, , A: Urban Chic 1,606,284 3,921, Married Couples B: Pleasantville 2,704,548 7,874, ,409.7 Married Couples C: Pacific Heights 881,976 2,820, ,177.2 Married Couples D: Enterprising Professional 1,696,344 4,240, ,415.0 Married Couples Uptown Individuals 4,421,597 8,532, , A: Laptops and Lattes 1,280,897 2,462, ,303.9 Singles B: Metro Renters 1,836,337 3,250, ,150.2 Singles C: Trendsetters 1,304,363 2,820, ,241.9 Singles Family Landscapes 9,003,417 25,945, A: Soccer Moms 3,468,014 10,352, Married Couples B: Home Improvement 2,089,325 6,031, Married Couples C: Middleburg 3,446,078 9,561, Married Couples GenXurban 13,961,295 34,433, A: Comfortable Empty Nesters 3,002,700 7,635, Married Couples B: In Style 2,745,879 6,573, Married Couples w/no Kids C: Parks and Rec 2,439,415 6,178, ,236.4 Married Couples D: Rustbelt Traditions 2,706,769 6,737, Married Couples E: Midlife Constants 3,066,532 7,308, Married Couples w/no Kids Cozy Country Living 14,765,188 37,744, A: Green Acres 3,890,684 10,597, Married Couples B: Salt of the Earth 3,547,802 9,264, Married Couples C: The Great Outdoors 1,893,866 4,698, Married Couples D: Prairie Living 1,326,216 3,384, Married Couples E: Rural Resort Dwellers 1,237,755 2,789, Married Couples w/no Kids F: Heartland Communities 2,868,865 7,009, Married Couples Ethnic Enclaves 8,464,290 28,639, A: Up and Coming Families 2,779,606 8,761, Married Couples B: Urban Villages 1,306,884 4,983, Married Couples C: American Dreamers 1,794,185 5,757, Married Couples D: Barrios Urbanos 1,270,557 4,634, Married Couples E: Valley Growers 296,821 1,208, Married Couples F: Southwestern Families 1,016,237 3,294, Married Couples Middle Ground 13,312,285 32,671, A: City Lights 1,792,910 4,712, ,298.4 Married Couples B: Emerald City 1,723,398 3,632, Singles C: Bright Young Professional 2,711,744 6,593, Married Couples D: Downtown Melting Pot 798,966 2,361, ,474.3 Married Couples E: Front Porches 1,951,436 5,085, ,048.4 Married Couples F: Old and Newcomers 2,831,450 6,187, Singles G: Hardscrabble Road 1,502,381 4,099, Singles Copyright 2016 Esri. All rights reserved. www. Demo: Page 1 of 2

2 Demographic Profile by LifeMode Group Marital Status (%) Ann. Pop. Pop. Average Diversity Median Population by Age (%) Never Widowed/ Households Population Chg (%) Density 1 Household Type HH Size Index 2 Age < Married Married Divorced United States 121,786, ,580, Senior Styles 7,016,476 14,302, A: Silver & Gold 924,151 1,903, Married Couples w/no Kids B: Golden Years 1,632,636 3,492, ,039.6 Singles C: The Elders 886,644 1,522, Married Couples w/no Kids D: Senior Escapes 1,107,368 2,500, Married Couples w/no Kids E: Retirement Communities 1,480,889 2,947, Singles F: Social Security Set 984,788 1,936, ,221.4 Singles Rustic Outposts 10,173,345 27,176, A: Southern Satellites 3,845,197 10,371, Married Couples B: Rooted Rural 2,447,450 6,207, Married Couples C: Diners & Miners 821,124 2,149, Married Couples D: Down the Road 1,390,358 3,904, Married Couples E: Rural Bypasses 1,669,216 4,544, Married Couples Midtown Singles 7,543,771 18,361, , A: City Strivers 951,582 2,679, ,810.5 Singles B: Young and Restless 2,087,061 4,319, ,230.1 Singles C: Metro Fusion 1,714,524 4,594, ,618.7 Singles D: Set to Impress 1,693,222 3,746, ,694.0 Singles E: City Commons 1,097,382 3,021, Single Parents Hometown 7,624,728 19,382, A: Family Foundations 1,293,443 3,548, ,349.2 Singles B: Traditional Living 2,384,074 6,060, Married Couples C: Small Town Simplicity 2,316,006 5,468, Singles D: Modest Income Homes 1,631,205 4,304, Singles Next Wave 4,747,111 15,907, , A: International Marketplace 1,500,507 4,655, ,793.7 Married Couples w/ Kids B: Las Casas 902,280 3,749, ,424.7 Married Couples C: NeWest Residents 946,550 3,205, ,486.1 Married Couples w/ Kids D: Fresh Ambitions 787,217 2,534, ,042.9 Single Parents E: High Rise Renters 610,557 1,762, ,387.6 Single Parents Scholars and Patriots 1,949,820 6,398, A: Military Proximity 183, , Married Couples B: College Towns 1,149,051 2,896, ,451.9 Singles C: Dorms to Diplomas 617,372 2,560, ,162.6 Nonfam HHs w/ 2+ Persons * Segment 15, Unclassified, is not displayed in the Summary Table. 1 Population density is population per square mile. 2 The Diversity Index summarizes racial and ethnic diversity. The index shows the likelihood that two persons, chosen at random from the same area, belong to different race or ethnic groups. The index ranges from 0 (no diversity) to 100 (complete diversity). For example, the diversity score for the U.S. is 63.5 which means there is a 63.5 percent probability that two people randomly chosen from the U.S. population would belong to different race or ethnic groups. Copyright 2016 Esri. All rights reserved. www. Demo: Page 2 of 2

3 Nursery/ Preschool Kindergarten Public Private Public Private Education Profile by LifeMode Group Enrollment (%) 1 Educational Attainment (%) By Level of By Sex and Type of Male Female Grade 1-8 Grade 9-12 College Grad/Prof Not Enrolled in United States Affluent Estates A: Top Tier B: Professional Pride C: Boomburbs D: Savvy Suburbanites E: Exurbanites Upscale Avenues A: Urban Chic B: Pleasantville C: Pacific Heights D: Enterprising Professional Uptown Individuals A: Laptops and Lattes B: Metro Renters C: Trendsetters Family Landscapes A: Soccer Moms B: Home Improvement C: Middleburg GenXurban A: Comfortable Empty Nesters B: In Style C: Parks and Rec D: Rustbelt Traditions E: Midlife Constants Cozy Country Living A: Green Acres B: Salt of the Earth C: The Great Outdoors D: Prairie Living E: Rural Resort Dwellers F: Heartland Communities Ethnic Enclaves A: Up and Coming Families B: Urban Villages C: American Dreamers D: Barrios Urbanos E: Valley Growers F: Southwestern Families Middle Ground A: City Lights B: Emerald City C: Bright Young Professional D: Downtown Melting Pot E: Front Porches F: Old and Newcomers G: Hardscrabble Road Copyright 2016 Esri. All rights reserved. www. Educ: Page 1 of 2 Less than 9th Grade 9-12th Grade/No Diploma High Diploma GED/Alt. Credential Some College/ No Degree Associate Degree Bachelor' s Degree Grad/Prof Degree

4 Nursery/ Preschool Kindergarten Public Private Public Private Education Profile by LifeMode Group Enrollment (%) 1 Educational Attainment (%) By Level of By Sex and Type of Male Female Grade 1-8 Grade 9-12 College Grad/Prof Not Enrolled in United States Senior Styles A: Silver & Gold B: Golden Years C: The Elders D: Senior Escapes E: Retirement Communities F: Social Security Set Rustic Outposts A: Southern Satellites B: Rooted Rural C: Diners & Miners D: Down the Road E: Rural Bypasses Midtown Singles A: City Strivers B: Young and Restless C: Metro Fusion D: Set to Impress E: City Commons Hometown A: Family Foundations B: Traditional Living C: Small Town Simplicity D: Modest Income Homes Next Wave A: International Marketplace B: Las Casas C: NeWest Residents D: Fresh Ambitions E: High Rise Renters Scholars and Patriots A: Military Proximity B: College Towns C: Dorms to Diplomas * Segment 15, Unclassified, is not displayed in the Summary Table American Community Survey Less than 9th Grade 9-12th Grade/No Diploma High Diploma GED/Alt. Credential Some College/ No Degree Associate Degree Bachelor' s Degree Grad/Prof Degree Copyright 2016 Esri. All rights reserved. www. Educ: Page 2 of 2

5 Median HH Income Median Net Worth Labor Force Part. Rate (%) 1 Unemploy-ment Rate (%) Agriculture/ Mining Construction Manufacturing Wholesale Trade Retail Trade Transport./ Utilities Information Finance/Ins/ Real Estate Services Public Admin. Mgmnt/Bus/ Financial Professional Sales Economic Profile by LifeMode Group Employment by Industry (%) Employment by Occupation (%) United States $54,100 $87, Affluent Estates $116,300 $521, A: Top Tier $160,800 $573, B: Professional Pride $132,900 $547, C: Boomburbs $112,100 $348, D: Savvy Suburbanites $107,800 $513, E: Exurbanites $97,900 $467, Upscale Avenues $91,400 $247, A: Urban Chic $104,800 $280, B: Pleasantville $90,000 $324, C: Pacific Heights $87,100 $263, D: Enterprising Professional $84,900 $102, Uptown Individuals $74,900 $34, A: Laptops and Lattes $106,200 $100, B: Metro Renters $64,300 $20, C: Trendsetters $60,400 $23, Family Landscapes $73,700 $182, A: Soccer Moms $89,500 $280, B: Home Improvement $69,200 $182, C: Middleburg $59,300 $111, GenXurban $57,800 $151, A: Comfortable Empty Nesters $70,500 $275, B: In Style $68,200 $152, C: Parks and Rec $57,800 $117, D: Rustbelt Traditions $50,600 $93, E: Midlife Constants $51,500 $126, Cozy Country Living $55,000 $155, A: Green Acres $74,200 $256, B: Salt of the Earth $55,000 $159, C: The Great Outdoors $54,300 $144, D: Prairie Living $53,200 $143, E: Rural Resort Dwellers $48,100 $150, F: Heartland Communities $41,000 $65, Ethnic Enclaves $52,100 $67, A: Up and Coming Families $70,800 $120, B: Urban Villages $60,000 $115, C: American Dreamers $49,200 $57, D: Barrios Urbanos $37,300 $25, E: Valley Growers $33,300 $14, F: Southwestern Families $29,400 $14, Middle Ground $47,100 $31, A: City Lights $66,500 $80, B: Emerald City $57,000 $49, C: Bright Young Professional $52,900 $34, D: Downtown Melting Pot $47,500 $21, E: Front Porches $41,500 $23, F: Old and Newcomers $42,400 $30, G: Hardscrabble Road $27,100 $12, Copyright 2016 Esri. All rights reserved. www. Econ: Page 1 of 2 Admin. Support Services Farming/ Forestry/ Fishing Construct./ Extraction Installation/ Maint./ Repair Production Transport/ Mat'l Moving

6 Median HH Income Median Net Worth Labor Force Part. Rate (%) 1 Unemploy-ment Rate (%) Agriculture/ Mining Construction Manufacturing Wholesale Trade Retail Trade Transport./ Utilities Information Finance/Ins/ Real Estate Services Public Admin. Mgmnt/Bus/ Financial Professional Sales Economic Profile by LifeMode Group Employment by Industry (%) Employment by Occupation (%) United States $54,100 $87, Senior Styles $42,600 $98, A: Silver & Gold $68,400 $332, B: Golden Years $65,900 $167, C: The Elders $41,300 $233, D: Senior Escapes $37,500 $102, E: Retirement Communities $38,400 $47, F: Social Security Set $17,500 $10, Rustic Outposts $40,100 $66, A: Southern Satellites $45,800 $86, B: Rooted Rural $40,500 $88, C: Diners & Miners $40,300 $66, D: Down the Road $37,200 $37, E: Rural Bypasses $31,100 $30, Midtown Singles $33,600 $12, A: City Strivers $42,200 $15, B: Young and Restless $39,800 $12, C: Metro Fusion $34,500 $12, D: Set to Impress $31,500 $12, E: City Commons $18,500 $9, Hometown $32,500 $19, A: Family Foundations $40,200 $58, B: Traditional Living $37,800 $32, C: Small Town Simplicity $30,100 $14, D: Modest Income Homes $23,500 $12, Next Wave $33,700 $12, A: International Marketplace $44,200 $15, B: Las Casas $37,300 $14, C: NeWest Residents $29,600 $10, D: Fresh Ambitions $26,300 $11, E: High Rise Renters $23,100 $10, Scholars and Patriots $27,400 $10, A: Military Proximity $49,000 $11, B: College Towns $30,700 $11, C: Dorms to Diplomas $16,300 $8, * Segment 15, Unclassified, is not displayed in the Summary Table. 1 This rate measures the participation of the civilian labor force only. Admin. Support Services Farming/ Forestry/ Fishing Construct./ Extraction Installation/ Maint./ Repair Production Transport/ Mat'l Moving Copyright 2016 Esri. All rights reserved. www. Econ: Page 2 of 2

7 Housing Profile by LifeMode Group Housing Type Median Home Value Home Ownership (%) Vacancy (%) 1, Detached Units in Structure (%) 1 Year Structure Built (%) 1 1, Attached 2 3 or 4 5 to 9 10 to Mobile Home Other 2010 or later 2000 to to to 1989 United States $198, Affluent Estates $423, A: Top Tier Single Family $803, B: Professional Pride Single Family $433, C: Boomburbs Single Family $343, D: Savvy Suburbanites Single Family $359, E: Exurbanites Single Family $419, Upscale Avenues $425, A: Urban Chic Single Family $609, B: Pleasantville Single Family $375, C: Pacific Heights Single Family $601, D: Enterprising Professional Multi-Units; Single Family $330, Uptown Individuals $531, A: Laptops and Lattes High Density Apartments $758, B: Metro Renters Multi-Unit Rentals $352, C: Trendsetters High Density Apartments $518, Family Landscapes $204, A: Soccer Moms Single Family $249, B: Home Improvement Single Family $186, C: Middleburg Single Family $168, GenXurban $176, A: Comfortable Empty Nesters Single Family $199, B: In Style Single Family $238, C: Parks and Rec Single Family $193, D: Rustbelt Traditions Single Family $119, E: Midlife Constants Single Family $148, Cozy Country Living $169, A: Green Acres Single Family $228, B: Salt of the Earth Single Family $148, C: The Great Outdoors Single Family $229, D: Prairie Living Single Family $133, E: Rural Resort Dwellers Single Family/Seasonal $204, F: Heartland Communities Single Family $92, Ethnic Enclaves $163, A: Up and Coming Families Single Family $187, B: Urban Villages Single Family $305, C: American Dreamers Single Family $138, D: Barrios Urbanos Single Family $87, E: Valley Growers Single Family $130, F: Southwestern Families Single Family $83, Middle Ground $189, A: City Lights Multi-Units; Single Family $372, B: Emerald City Single Family; Multi-Units $244, C: Bright Young Professional Single Family; Multi-Units $180, D: Downtown Melting Pot High Density Apartments $557, E: Front Porches Single Family; Multi-Units $160, F: Old and Newcomers Single Family; Multi-Units $158, G: Hardscrabble Road Single Family $71, to or Earlier Copyright 2016 Esri. All rights reserved. www. Hsg: Page 1 of 2

8 Housing Profile by LifeMode Group Units in Structure (%) 1 Year Structure Built (%) 1 Median Home 1, 1, Home Ownership (%) (%) ed ed 2 3 or 4 5 to 9 10 to Home Other later Earlier Vacancy Detach- Attach- Mobile 2010 or 2000 to 1990 to 1980 to 1970 to 1969 or Housing Type Value United States $198, Senior Styles $219, A: Silver & Gold Single Family/Seasonal $387, B: Golden Years Single Family; Multi-Units $323, C: The Elders SF; High-Rises; Mob. Hm/Seas. $170, D: Senior Escapes SF; Mobile Homes/Seasonal $110, E: Retirement Communities Multi-Units; Single Family $166, F: Social Security Set Multi-Unit Rentals $130, Rustic Outposts $99, A: Southern Satellites Single Family; Mobile Homes $119, B: Rooted Rural Single Family; Mobile Homes $105, C: Diners & Miners Single Family; Mobile Homes $84, D: Down the Road Mobile Homes; Single Family $83, E: Rural Bypasses Single Family; Mobile Homes $79, Midtown Singles $139, A: City Strivers High Density Apartments $330, B: Young and Restless Multi-Unit Rentals $159, C: Metro Fusion Multi-Unit Rentals; Single Family $130, D: Set to Impress Multi-Unit Rentals; Single Family $124, E: City Commons Multi-Unit Rentals; Single Family $80, Hometown $85, A: Family Foundations Single Family $110, B: Traditional Living Single Family $80, C: Small Town Simplicity Single Family $89, D: Modest Income Homes Single Family $69, Next Wave $228, A: International Marketplace High Density Apts; Single Family $335, B: Las Casas Single Family; Multi-Unit Rentals $249, C: NeWest Residents Multi-Unit Rentals $116, D: Fresh Ambitions Multi-Unit Rentals; Single Family $119, E: High Rise Renters High-Rise Rentals $302, Scholars and Patriots $179, A: Military Proximity Townhomes; Multi-Unit Rentals $177, B: College Towns Multi-Unit Rentals; Single Family $178, C: Dorms to Diplomas Multi-Unit Rentals $188, * Segment 15, Unclassified, is not displayed in the Summary Table American Community Survey Copyright 2016 Esri. All rights reserved. www. Hsg: Page 2 of 2