OmniWeb With Knowledge Panel

Transcription

1 OmniWeb 1060 State Road Princeton NJ T F With Knowledge Panel October 7 9, 2016 Prepared For: American Council of Trustees and Alumni (ACTA) 1726 M Street NW, Suite 802 Washington, DC 20036

2 KNOWLEDGEPANEL (KP) OMNIWEB OMNIWEB using the KnowledgePanel is a national online omnibus service of GfK Custom Research North America. The KnowledgePanel is the only commercially available online probability panel in the marketplace; making the sample truly projectable to the US population, which sets it apart from traditional opt-in or convenience panels. To recruit panel members, we use ABS (address-based sampling) as the primary methodology -- a probability-based approach that includes cell phone-only households For non-internet households, we provide Internet access and a laptop for the completion of online surveys: Therefore, the sample is not limited to only those who already have Internet access The representativeness of its sample -- including hard-to-reach groups such as young adults, males and minorities\ -- has been documented in numerous academic papers The sample for each wave's KP OMNIWEB consists of 1,000 completed interviews, made up of male and female adults (in approximately equal number), all 18 years of age and over. All completed interviews are weighted to ensure accurate and reliable representation of the total population, 18 years and older. The raw data are weighted by a custom designed computer program, which automatically develops a weighting factor for each respondent. This procedure employs several variables, including: age, sex, education, race, HH income, met/non-met status, internet status and geographic region. Each interview is assigned a single weight derived from the relationship between the actual proportion of the population with its specific combination of age, sex, education, race and geographic characteristics and the proportion in our sample that week. Tabular results show both weighted and unweighted bases for these demographic variables. Because of the use of rigid and replicable sampling, field, and weighting procedures, all KP OMNIWEB studies are parallel to one another. This affords the opportunity to draw trend comparisons, as well as point-in-time analysis. GfK Custom Research North America

3 -2 In addition to the standard breakdowns by sex, age, income and region, the following classification items have been obtained and are available to subscribers: Marital Status Home Ownership Race/Ethnicity Housing type Employment Status Head of Household Education Family Size/Composition Optional panel profiled classification items, such as Political Party ID and Registration, are available upon a request at an additional fee. The results contained in this report are based on interviews conducted from October 7 9, A total of approximately 1,000 interviews were completed, with approximately 500 female adults and 500 male adults. The margin of error on weighted data is + 3 percentage points for the full sample. The client s questionnaire is shown on the next page, with tabular results following. ** Tabulation note: Please be advised that frequencies on all summary tables are percentaged off of their original bases, not necessarily off of the base shown on the summary table. GfK Custom Research North America

4 ELECTORAL OMNI 1640 Start fieldwork: End fieldwork: I. SAMPLE VARIABLES Append Registration variable A Electoral Literacy INTRO: Next are some questions about our country. Please answer each to the best of your knowledge, and if you re not sure of any, please just indicate that. A00 [S] First, how important do you feel it is to understand the election process in the U.S.? 1. Very important 2. Somewhat important 3. Not too important 4. Not at all important A01 [S] What is the Electoral College? Scripter, randomize statements 1. A group of government officials who monitor the election process 2. A body of state officials who cast their vote to decide who will be elected President and Vice President of the United States 3. A government agency that oversees political campaign donations 4. A school for political candidates A02 [S] When is Election Day held? Scripter, rotate statements 1. Every four years, on November 8 2. Every four years, on the first Tuesday after the first Monday in November 3. Every four years, the day after the first Monday Night Football game in November 4. Congress chooses the date, but it s always a Tuesday in November A03 [S] When is the last day in office of a sitting U.S. President? Scripter, randomize statements 1. The day after the election 2. President s Day 3. Inauguration Day 4. New Year s Day ELECTORAL - KP.doc 1/4

5 ELECTORAL OMNI 1640 A04 [S] Which of the following is NOT a requirement to run for President? Scripter, randomize statements 1. Minimum age of 35 years or more 2. U.S. citizenship 3. Resident of 14 years or more 4. Membership in the Democratic or Republican Party A05 [S] Who was the last President to win more than two elections to the presidency? Scripter, randomize statements 1. George Washington 2. Franklin Roosevelt 3. Abraham Lincoln 4. Theodore Roosevelt A06 [S] Who becomes President if both the sitting President and Vice-President die, become incapacitated, resign or are removed from office by impeachment? Scripter, randomize statements 1. Speaker of the U.S. House of Representatives 2. U.S. Secretary of State 3. Runner-up from the previous election 4. President Pro Tempore of the U.S. Senate B Economic Literacy B01 [S] Now let s explore a different topic. Which of the following do you think best describes an economic recession? Scripter, randomize statements 1. An economic bubble 2. A stock market crash 3. Two or more consecutive quarters of declining GDP 4. The national debt ELECTORAL - KP.doc 2/4

6 ELECTORAL OMNI 1640 B02 [S] In which time period did the Great Depression occur? B03 [S] Which of the following do you believe the Federal Reserve System is NOT responsible for? Scripter, randomize statements 1. Regulating banks 2. Setting interest rates 3. Collecting taxes 4. Offering emergency loans to banks B04 [S] Who decides when the Treasury Department should print additional money? Scripter, randomize statements 1. The President of the United States 2. The U.S. Congress 3. The Federal Reserve 4. The U.S. Mint B05 [S] Who is Tim Kaine? Scripter, randomize statements 1. Libertarian Candidate for President 2. Governor of New Jersey 3. Candidate for Vice President of the United States 4. United States Supreme Court Justice B06 [S] Who is Janet Yellen? Scripter, randomize statements 1. Chair of the Federal Reserve System 2. A Supreme Court Justice 3. A U.S. Senator 4. A member of the Hamilton cast ELECTORAL - KP.doc 3/4

7 ELECTORAL OMNI 1640 END OF QUESTIONNAIRE ELECTORAL - KP.doc 4/4

8 Page 1 GfK Page Table Title 1 1 A00. First, how important do you feel it is to understand the election process in the U.S.? 2 2 A01. What is the Electoral College? 3 3 A02. When is Election Day held? 4 4 A03. When is the last day in office of a sitting U.S. President? 5 5 A04. Which of the following is NOT a requirement to run for President? 6 6 A05. Who was the last President to win more than two elections to the presidency? 7 7 A06. Who becomes President if both the sitting President and Vice-President die, become incapacitated, resign or are removed from office by impeachment? 8 8 B01. Now let s explore a different topic. Which of the following do you think best describes an economic recession? 9 9 B02. In which time period did the Great Depression occur? B03. Which of the following do you believe the Federal Reserve System is NOT responsible for? B04. Who decides when the Treasury Department should print additional money? B05. Who is Tim Kaine? B06. Who is Janet Yellen?

9 A00. First, how important do you feel it is to understand the election process in the U.S.? Page 1 Table 1 Very/ Somewhat important (Net) B DEF DEF DE J JK N p P P U W F Very important B Ef DEFg DE j j J N p W FGH Somewhat important C I I I HI i v Not too/ Not at all important (Net) C ghi GHI GHI I i M M O T V Not too important c Gi GHI GHI M O T V Not at all important c hi HI HI I M O T V Refused G G g Kl qrs

10 A01. What is the Electoral College? Page 2 Table 2 A group of government officials who monitor the election process B A body of state officials who cast their vote to decide who will be elected President and C EF E E e Ef J JK JK N PR R U W Vice L President of the United States A government agency that oversees political campaign donations GHi gh A school for political candidates C dfgi M O r T Not sure b df d KL LM M O QS T V M Refused Gh Gh qs

11 A02. When is Election Day held? Page 3 Table 3 Every four years, on November i i i kl LM O s T M Every four years, on the first Tuesday after the first Monday in November Ef DEFg DE J Jk JK N U W FG Every four years, the day after * the first Monday Night Football game in November C gh e H pq Congress chooses the date, but it s always a Tuesday in November R R Not sure HI GHI GHI M M M O Q T V Refused h gh

12 A03. When is the last day in office of a sitting U.S. President? Page 4 Table 4 The day after the election h h Lm l O Rs President s Day g GHI GHI Pr V Inauguration Day e EF DE j J JK N ps s U W FG New Year s Day C l Qr q T Not sure I hi hi HI i M M M O p Pq T V Refused g G G g k s

13 A04. Which of the following is NOT a requirement to run for President? Page 5 Table 5 Minimum age of years or more G G G G LM O T U.S. citizenship qs Resident of 14 years or more B DeF Membership in the Democratic or Republican Party C efg E EG j J JK N U W Not sure fhi I dhi I KL M O T V M Refused i qs

14 A05. Who was the last President to win more than two elections to the presidency? Page 6 Table 6 George Washington I I p Franklin Roosevelt C Ef DE JK N R R R U W FGH L Abraham Lincoln B Hi h Hi h j V Theodore Roosevelt EFgI Ei EI k T Not sure B DFhI DI di M M M O PQ T V S Refused g GHi GH qs

15 A06. Who becomes President if both the sitting President and Vice-President die, become incapacitated, resign or are removed from office by impeachment? Page 7 Table 7 Speaker of the U.S. House of Representatives C DEF DEFG DE JK N U W FGH L U.S. Secretary of State b GHI HI GHI I M M M O T v Runner-up from the previous election GH GH GH gh o t President Pro Tempore of the U.S. Senate c j R R Not sure B I I I I I M M M O T V Refused GHI GHI GHI Kl q

16 B01. Now let s explore a different topic. Which of the following do you think best describes an economic recession? Page 8 Table 8 An economic bubble GI A stock market crash M M T Two or more consecutive quarters of declining GDP C f DEF de J J JK N r U W F L The national debt B M M m O t Not sure b H H H H H M M M O S S T V Refused GHI GHI GHI k

17 B02. In which time period did the Great Depression occur? Page 9 Table hi M b i gi M O c def DEF DE J J JK N R pr U W FGH gi I I i I Not sure HI hi HI LM M O s qs T V Refused GI Gi Gi Km q

18 B03. Which of the following do you believe the Federal Reserve System is NOT responsible for? Page 10 Table 10 Regulating banks I I I i m Setting interest rates HI HI HI hi R Collecting taxes DEF DEFG DE J J JK N U W FG l Offering emergency loans to banks ghi GHI GHI LM O Not sure ghi GHI GHI HI KL M M O T V M Refused GHi GH GHi k Q q

19 B04. Who decides when the Treasury Department should print additional money? Page 11 Table 11 The President of the United States i i The U.S. Congress R The Federal Reserve DEF def DE JK N U W F L The U.S. Mint gh h lm O s V Not sure B I I I M M M O T V Refused GH GH GH g lm

20 B05. Who is Tim Kaine? Page 12 Table 12 Libertarian Candidate for President c M Governor of New Jersey u Candidate for Vice President of the United States EF DEFG DE j JK N U W FG L United States Supreme Court Justice Hi Hi Hi Not sure HI GHI ghi HI LM M M O T V Refused gh gh gh k Q q

21 B06. Who is Janet Yellen? Page 13 Table 13 Chair of the Federal Reserve System C DEF DEFg DE JK N U W FGH L A Supreme Court Justice j A U.S. Senator i A member of the Hamilton cast c i l Not sure B ghi GHI GHI I lm M M O T V Refused GH GH K q q v