La collaboration logistique à l échelon européen

Transcription

1 La collaboration logistique à l échelon européen

2 CUSTOMER COLLABORATION Peter Latham Vice President Logistics 22 November 2012

3 Agenda CCE Overview Customer Logistics Organisation Collaboration framework Who to collaborate with? Collaboration examples

4 Coca-Cola Enterprises A Local Business $8.3 billion revenue in 2011 Over 125 years of Coca-Cola 90+ years in Europe 40+ brands 13,500 employees 17 manufacturing facilities 170 million consumers

5 Customer Service is integral to CCE CCE Global Operating Framework

6 Supply Chain Vision Cost and Customer Centric Supply Chain Deliver customer service through flexibility and responsiveness Increased focus on efficiency initiatives to minimize COGs Enabling our people Accelerate on the journey to a Green Supply Chain

7 European Logistics Organisation Logistics Logistics Planning Logistics Strategy GB France NL Norway Production Planning Materials Supply New initiatives Transport Strategy & Analysis Belux Sweden Order Capture Collaboration Allocation Deployment European By Country

8 Framework for Customer Logistics Customer Service Collaboration Projects Customer Relationships External Representation

9 Best Practice Assessment - To Identify Gaps and Action Plans Assesment against Best Practice Framework Action Plans by Country

10 Understand where there is Value in Collaboration Collaboration Agenda Collaboration NOT Viable Collaboration MAY BE Viable Collaboration Viable Combination of Volume and Complexity drive potential opportunities Will and Skill on both sides are also considerations

11 Collaboration Examples

12 Customer Relationships Joint Business Plans Collaborative Agreements Industry Organisations Interface Logistics Director CCE Director Manager Key Acct Mgr Account Handler Customer SC Director Category Manager Soft Drinks Inv. Mgr Operational Contacts

13 Vendor Managed Inventory (VMI) Customer Vendor Send stock and sales data using EDL Receives stock and sales data using EDI Two Implementation Models across Europe Create Purchase Order for Purchase order acknowledgement received by EDL Plans replenishments for customer. Creates Sales Orders and Trans Optional: Enter Purchase Order number in the Sales Order Retailer A System CCE System Retailer System B managed by CCE

14 1 Collaborative Promotional Forecasting 1. Data Analysis 3. Despatch Forecast RAW 3B 4A 4B 5A Product 5B 6A 6B Morrisons w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c Product Code 02/03/ /03/ /03/ /03/ /03/ /04/ /04/ /04/ /04/ /05/ /05/ /05/ /05/ /06/ /06/ /06/ /06/ /06/ /07/ /07/ /07/ /07/ /08/ /08/ /08/ /08/ /08/ /09/ /09/ /09/ /09/ /10/ /10/ /10/ /10/ /11/ /11/2009 Product Pack Size COLA CANS 8pk 17,597 43,797 44,894 37,808 7,335 8,402 9, ,563 44,287 39,500 37,219 9,658 12,508 11,031 42,521 40,921 37,309 7,617 9,182 9,752 72,903 73,625 77,843 74,308 9,272 9,722 8,940 9,603 49,319 49,671 50,455 43,067 7,924 8,521 9,566 8,393 8,606 COCA 8X330ML Pack Size 7A 7B DIET COKE CANS 8X330ML 8pk 15,459 43,004 44,206 36,570 7,948 9,135 10, ,261 44,505 39,419 35,958 9,766 12,554 11,428 43,663 41,454 36,417 8,211 10,224 11,365 71,895 69,565 73,969 66,866 10,004 10,413 9,935 10,568 49,948 50,262 50,931 42,102 8,400 9,196 10,245 8,777 8, COKE ZERO CANS 8X330ML 8pk 2,173 3,661 3,793 3,706 1,273 1,355 1,605 9,429 6,376 6,081 5,850 1,728 2,233 1,888 3,983 4,074 4,324 1,520 1,672 1,899 12,296 11,585 11,787 10,726 1,956 2,075 2,034 2,150 5,666 5,689 5,685 5,040 1,481 1,599 1,802 1,592 1, DIET COKE CAFFEIN FREE 8X 8pk 2,086 2,981 3,163 3,091 1,423 1,500 1,715 6,422 4,742 4,588 4,333 1,653 1,994 1,820 3,089 3,001 2,993 1,330 1,521 1,494 4,554 4,658 5,151 5,019 1,547 1,671 1,509 1,564 3,354 3,432 3,576 3,253 1,202 1,249 1,519 1,329 1, DIET COKE CHERRY CANS 8X8PK 842 1,500 1,565 1, ,861 2,664 2,745 2, , ,896 1,868 2, ,018 3,025 3,400 3, ,106 2,160 2,195 2, DIET COKE CITRUS CANS 8pk 861 1,336 1,474 1, ,771 2,293 2,305 2, ,161 1,069 1,946 1,884 2,160 1, ,019 3,038 3,038 3,376 3, ,074 1,026 1,015 2,137 2,227 2,171 2, COCA COLA 12pk 1, ,064 6,417 7,850 9,215 1,089 1,269 1,101 1,155 3,056 5,157 9,168 5,358 5,400 24,296 31,490 7,269 13,996 5,757 5,944 5,712 6,915 14,411 14,105 12,731 13,908 7,736 7,307 6,303 6,610 12,381 12,872 13,715 13,941 15, DIET COKE 12pk 1, ,767 7,819 9,678 1,150 1,572 1,532 1,543 3,119 4,618 8,577 4,922 5,013 22,372 29,027 6,479 11,946 4,907 5,204 4,864 5,995 11,879 11,936 11,102 12,071 6,583 6,150 5,007 5,570 10,800 11,605 12,488 13,098 15, CAFF FREE 12pk ,577 1,755 1, , ,000 1,426 1,722 2,084 1,445 1,529 3,246 4,008 1,786 2,296 1,329 1,457 1,353 1,546 2,576 2,536 2,276 2,362 1,685 1,614 1,413 1,434 2,263 2,396 2,492 2,351 2,417 Foyer 8pk 50% free Week 43 8A COKE ZERO 12pk ,420 1,542 1, ,081 1,393 1,768 1,218 1,171 2,900 3,319 1,243 1, ,012 1,098 1,316 2,109 1,835 1,689 1,926 1,386 1,445 1,272 1,289 1,912 1,865 1,941 1,860 2, COCA COLA 24X33ML PM pk 3,277 2,802 3,028 3,063 3,780 3,622 3,592 2,426 2,974 2,826 2,595 4,702 5,715 4,506 2,780 2,690 3,262 4,243 5,029 3,770 2,212 1,912 2,299 2,295 3,606 3,575 3,415 3,397 2,235 2,163 2,126 2,114 3,094 2,939 3,643 3,222 3, COCA COLA 24X33ML PM pk DIET COKE 24X330ML PM pk 3,311 3,046 3,078 3,138 4,168 3,847 4,263 2,422 3,182 3,265 3,234 5,157 5,932 4,825 3,048 3,015 3,610 4,813 5,616 4,855 2,623 2,319 2,704 2,824 4,559 4,335 4,465 4,245 2,796 2,699 2,821 2,753 3,983 3,848 4,546 3,985 4, DIET COKE 24X330ML PM pk DIET COKE 24X330ML PMP 24pk OASIS CITRUS PUNCH 6X375M6pk OASIS SUMMER FRUITS 6X3756pk Dr Pep Drink 6pk 879 3,274 3,240 2, ,022 4,781 5,518 5,481 5, ,941 2,259 2,415 2,511 1,307 1,163 1,296 3,096 3,012 3,032 2,826 1,356 1,331 1,268 1,249 3,530 3,573 3,441 2,894 1,144 1,184 1,289 1,203 1, Dr Pepper Zero 6X330Ml 6pk 477 3,999 3,835 3, ,854 6,651 5,997 5, ,269 2,253 2,131 2, ,205 1,295 1,361 1, ,106 1,199 1,219 1, Lilt P/App+G/Fruit 6pk 444 1,379 1,548 1, ,101 2,411 2,323 2, ,263 1,064 1,100 1, ,108 1, Lilt P/App+G/Frt Zero 6pk 376 1,463 1,547 1, ,197 2,468 2,455 2, ,314 1,176 1,244 1, ,185 1,221 1,409 1, ,192 1,228 1,264 1, Sprite Lemon+Lime Drink 6pk 814 3,031 3,147 2, ,957 5,419 5,487 5, ,866 2,069 2,145 2,564 1,646 1,228 1,284 3,084 2,972 3,319 3,083 1,144 1, ,018 3,185 3,266 2,737 2, Sprite Zero 6pk 645 4,704 4,666 3, ,484 7,811 6,714 5, ,832 2,740 2,681 3,219 1,544 1,165 1,235 2,056 2,084 2,294 2,194 1, ,806 1,870 1,655 1, Fanta Lemon Zero 6pk 379 1,493 1,538 1, ,246 2,347 2,368 2, ,272 1,121 1,178 1,436 1, ,232 1,275 1,439 1, ,173 1,172 1,163 1, Fanta Orange Drink 6pk 729 3,262 3,474 3, ,358 6,014 5,885 5, ,291 2,272 2,427 2,793 1,855 1,490 1,519 3,344 3,090 3,338 3,107 1,536 1,331 1,245 1,256 3,289 3,310 3,065 2,570 1,057 1,118 1,235 1,055 1, Fanta Orange Zero 6pk 526 5,053 5,127 4, ,279 8,549 7,450 6, ,035 3,099 2,883 3,281 1,501 1,185 1,271 1,815 1,876 2,070 1,953 1,016 1, ,027 1,680 1,708 1,725 1, Fanta Frt/Twist Sft Dnk 6pk 472 2,020 2,069 1, ,540 3,656 3,677 3, ,390 1,390 1,481 1, ,256 1,293 1,352 1, ,197 1,273 1,313 1, SCHWEPPES LEMONADE CAN6PK 1,328 1,456 1,845 1,741 1,614 1,661 1, ,654 5,280 5, ,328 2,182 1,898 1, ,564 1,626 1,742 1,508 1, SCHW DIET LEMONADE CANS6PK 1,102 1,473 1,816 1,616 1,715 1,768 1, ,380 4,962 4, ,362 2,170 1,956 1, ,577 1,666 1,723 1,447 1,531 Morr Product Number Display Coke 8pk GE 2 for 4 10, ,000 Dt Coke 8pk GE 2 for 4 9, ,000 Coke Zero 8pk Shelf 2 for 4 1, ,000 CFDC 8pk Shelf 2 for 4 1, ,300 Dt Cherry 8pk Shelf 2 for ,300 Dt Citrus Z 8pk Shelf 2 for , ,000 8B 9A 9B Offer 10A 10B Base Cases per Forecast wk on 2 uplift (x) for 5 11A 11B 12A Supplier Total Cases 12B 13A 13B 2. EPOS Forecast CCE wk cce wk 16 cce wk 17 cce wk 18 cce wk 19 cce wk 20 Phasing - Expected vs Actual Delivered Week -2 Actual Week -1 Actual Week 1 Actual Week 2 Actual Week 3 Actual Week 4 Actual Forecast Accuracy Coke 8pk 50,000 52,000 75,000 40,000 38,000 Dt Coke 8pk 50,000 51,000 75,000 40,000 32,000 Coke Zero 8pk 4,000 6,000 5,000 6,200 4,000 CFDC 8pk 3,000 4,000 3,800 5,000 4,400 Dt Cherry 8pk 1,400 2,500 2,600 2,400 2,400 Dt Citrus Z 8pk 1,600 2,300 2,200 2,100 2,200 TOTAL Base Morr Supplier Pack Cases per Forecast Product Product Display Offer Total Day Size1 Day 2 wk on 2 uplift (x) Product Number Week 1 Week 2 Week for 3 5 Week 4 Week Cases 5 Sales Sales Coke 8pk Coke 8pk 5, ,048 51,173 GE 2 50,319 for 4 10, ,000 Dt Coke 8pk Dt Coke 8pk 4, ,930 51,029 GE 2 48,784 for 4 9, ,000 Coke Zero 8pk Coke Zero 8pk ,773 Shelf 2 for 5, , ,000 CFDC 8pk CFDC 8pk ,598 Shelf 2 for 4, , ,300 Dt Cherry 8pk Dt Cherry 8pk ,841 Shelf 2 for 2, ,300 Dt Citrus Z 8pk Dt Citrus Z 8pk ,849 Shelf 2 for 2, ,400 TOTAL 11,224 11, , , , EPOS Tracking

15 End to End Collaboration : From Supplier to Store shelf Upstream : optimize VMI availability rate by using data s store (sales, stock, out of stock, ). Downstream : optimize the on-shelf availability rate with dedicated appointment in hypermarket led by field sales team (Pilot project over 24 hypermarkets.

16 Transport Collaboration - Backhaul CUSTOMERS SUPPLIERS 800,000 km 250,000 km

17 Transport Collaboration Direct to Store Deliveries Warehouse full trucks pa 10-15% saving in km & CO 2 12% of promotional volumes Without DSD With DSD

18 People People Communication Recognition Learning & Development Placements

19 Make a Start

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