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1 Lucintel Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST customerservice@marketresearch.com MarketResearch.com

2 Performance, Strategies, and Competitive Analysis Published: August 2013 Lucintel, a premier global management consulting and market research firm creates your equation for growth whether you need to understand market dynamics, identify new opportunities or increase your profitability.

3 Background: Lucintel observes the evolving of the global motorcycle industry, competitive landscape, and corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. The market witnessed splendid growth during but is likely to grow with reduced pace to reach an estimated $93.67 billion by Lucintel, a leading global management consulting and market research firm, has analyzed the top five global motorcycle companies and offers its findings in a comprehensive research report in Top Five Global Motorcycle Companies: Performance, Strategies, and Competitive Analysis. The competitive landscape of the global motorcycle industry has had fluctuations over the last five years which affected the top five companies. The motorcycle industry consists of all classes of on-and-off road motorcycles including scooters and mopeds. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds. A combination of factors such as demographic condition, economic condition, and environmental regulations is seen to have important impact on market dynamics. Lucintel found that the market size or revenue, average operating profit, average net profit, and annual growth rate are some of the driving forces of these companies. Buyers power, degree of competition, and threats of new entrants and substitutes also affect this market. Following are the top five companies of the global motorcycle industry: Honda Motor Company Limited Yamaha Motor Company Limited Hero MotoCorp Limited Bajaj Auto Limited Harley Davidson Incorporation This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis. The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in top five global motorcycle manufacturers. In today s chaotic economy, you need every advantage that you can find to keep ahead in your business Features of this Report: In Lucintel's newest competitive research study on the world's top five global motorcycle manufacturer, we have thoroughly profiled following five companies with detailed competitive assessments: 2

4 Honda Motor Company Limited Yamaha Motor Company Limited Hero MotoCorp Limited Bajaj Auto Limited Harley Davidson Incorporation The detailed analysis of each company offers a critical view into key strategic areas, including: Company overview Benchmarking (financial & market) SWOT analysis Product positioning Marketing strategy and tactics Corporate strategy To make any investment, business or strategic decisions, you need adequate and timely information. This market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing global motorcycle industry. Some of the features of this multiclient market intelligence report are: Market size estimates in terms of (US $) value by segments of the global motorcycle industry. Regional analysis: global motorcycle industry breakdown by key regions (e.g., North America, Europe, APAC and ROW) Market trends, drivers and forecasts Competitive benchmarking of each players against their financial & market strength Global and regional market share estimates for the top players Product line overview and positioning of top players SWOT analysis of the leaders Marketing strategy and tactics Corporate strategy The report is in power point presentation format and has hundreds of critical data and market insights that will help in effective decision making. 3

5 More than 128 valuable figures/charts and 45 tables are provided in this report. Sample charts with random data are presented below Top Five Global Motorcycle Companies Regional Evaluation 2011 (US $M) Global Market Share Analysis of Top Five Motorcycle Companies - Random Data Honda Motor Co.,. Sales ( US $M) ROW APAC Europe Yamaha Motor Co., Harley- Davidson, Inc. NA Hero MotoCorp Baja Auto Others Lucintel Traid - Top 5 Major Players - Random Data Sales Financial Benchmarking of Top Five Motorcycle Companies - Random Data Gross Margin 2-Year CAGR Operating Margin Markets Served Geographic Foot print YOY Growth Net Margin Honda Motor Co.,. Yamaha Motor Co., Harley-Davidson, Inc. Hero MotoCorp Baja Auto Honda Motor Co.,. Yamaha Motor Co., Harley-Davidson, Inc. Hero MotoCorp Baja Auto Top 5 Best 4

6 Top Five Global Motorcycle Companies Gross Profit and Net Profit Analysis Random Data Gross Margin In % Net Margin North American Revenue Trend for Top Players Random Data European Revenue Trend for Top Players Random Data Top five companies NA sales (US Honda Motor Co.,. Yamaha Motor Co., Harley- Davidson, Inc. Hero MotoCorp Baja Auto North America Top five companies EU sales (US Honda Motor Co.,. Yamaha Motor Co., Harley- Davidson, Inc. Hero MotoCorp Baja Auto Europe 5

7 APAC Revenue Trend for Top Players Random Data ROW Revenue Trend for Top Players Random Data To five companies APAC sales (US Honda Motor Co.,. Yamaha Motor Co., Harley- Davidson, Inc. Hero MotoCorp Baja Auto APAC Top five companies ROW sales (US Honda Motor Co.,. Yamaha Motor Co., Harley- Davidson, Inc. Hero MotoCorp Baja Auto ROW

8 Top Five Global Motorcycle Companies: Porter s Five Forces Analysis Random Data Threat of New Entrant A B Supplier Power X Y Competitive Rivalry D E Buyer Power P Q Threat of Substitutes U V 7

9 Benefits of Lucintel Report: Lucintel s core competency is in market research and management consulting. In last 14 years, Lucintel has worked on hundreds of market research studies. Lucintel s market report offers following benefits. It saves your money, as compared to doing research in-house. ($80,000+) It saves your time. Lucintel delivers the report in hours vs. months of in-house data collection and report writing. It is an un-biased source of industry facts, intelligence and insights. It helps you make confident business decisions quickly. Please see below comments from our customers on how they benefited from our market reports. We found great value in Lucintel s research both from a commercial and technology standpoint. Not only did we gain insights into the value chain and the key players in each industry segment, but we also were able to understand their future plans. Lucintel helped us better align our products with the needs of the market. Genaro Gutierrez, PhD, Business Development Manager Nexans SA Inc. "The information is so comprehensive and detailed, that it has allowed us to identify and focus our new business development efforts. This one report has saved months of leg-work." Bill Barz, L&L Products, Inc. "With more than 20 years experience in the industry, this is the first time we have come across such an extensive and detailed market analysis for our industry. Ven Cote, CEO, ZCL Composites The report from Lucintel is useful not only for business planners, but also for the technology officers wanting to create a roadmap of who uses which technology Dr. Giulio Ranzo, Booz Allen Hamilton Consulting Lucintel s has saved precious time and resources brought together in a concise and informative manner. The report clearly outlines the key markets and segments, but also highlights those with potential. This helps assist with decisions to cement our current position within our own market but also formulate long term strategies to realize the potential for global growth that can be achieved. The most detailed report of its nature in the market place at present. Paul Everley, Peters & May. "We bought Lucintel report because it is the best report about our industry a complete and appropriate analysis." Cesare Andrenacci Ferretti Group Who Can Benefit From This Report? This study is intended for material suppliers, parts fabricators, OEMs, investors, executives and consultants. This multi-client market study from Lucintel is used by small to multi-national Fortune 500 companies and utilized for a variety of reasons as follows. Business development Strategic planning Business presentation Determination of market size and trend Competitive analysis Personnel training Budgeting Investment Decision 8

10 Table of Contents 1. Executive Summary 2. Market Definition and Scope 3. Market Opportunity 4. Competitive Benchmarking (Financial and Market) Company Profile on Following Parameters Company Overview Benchmarking (Financial & Market) SWOT Analysis Product Positioning Marketing Strategy and Tactics Corporate Strategy 5. Company Profile on Bajaj Auto. 6. Company Profile on Harley Davidson Inc. 7. Company Profile on Hero MotoCorp. 8. Company Profile on Honda Motor Co.. 9. Company Profile on Yamaha Motor Co.. List of Figures and Charts CHAPTER 3. Market Opportunity Figure 3.1: Supply motorcycle industry Figure 3.2: Global motorcycle industry annual trend (US Figure 3.3: Global motorcycle industry regional trend (US Figure 3.4: Global motorcycle industry regional trend (%) Figure 3.5: Global motorcycle industry segment trend (US Figure 3.6: Global motorcycle Industry segment trend (%) Figure 3.7: Global motorcycle industry opportunity by region Figure 3.8: Global motorcycle industry opportunity by segment CHAPTER 4.Competitive Benchmarking (Financial and Market) Figure 4.1: Top five global motorcycle manufacturers financial benchmarking Figure 4.2: Global motorcycle manufacturers gross profit and net profit analysis 2011 Figure 4.3: Financial analysis growth leadership quadrant (2011) Figure 4.4: Market share of top players 2006 Figure 4.5: Market share of top players

11 13 Figure 4.6: 2006 Market share analysis Figure 4.7: 2011 Market share analysis Figure 4.8: Global market share analysis 2011 Figure 4.9: Global market fragmentation 2011 Figure 4.10: Market value North America (US Figure 4.11: Market value Europe (US Figure 4.12: Market value Asia Pacific (US Figure 4.13: Market value ROW (US Figure 4.14: Regional revenue evaluation 2011 (US $M) Figure 4.15: Regional revenue evaluation 2011 (%) Figure 4.16: North American revenue trend for top players (US Figure 4.17: Europe revenue trend for top players (US Figure 4.18: Asia Pacific revenue trend for top players (US Figure 4.19: Row revenue trend for top players (US Figure 4.20: Lucintel triad - top five major players CHAPTER 5. Company Profile of Bajaj Auto. Figure 5.1: Bajaj Auto. s revenue by business structure 2011 Figure 5.2: Lucintel Triad Bajaj Auto. Figure 5.3: Financial benchmarking Bajaj Auto. against top three and top five industry players average Figure 5.4: Financial benchmarking of Bajaj Auto. against Top Five best Figure 5.5: Global industry revenue trend Vs Bajaj Auto. ( ) in US $B Figure 5.6: Global market share trend for Bajaj Auto. ( ) in (%) Figure 5.7: North American industry revenue trend Vs Bajaj Auto in (US Figure 5.8: European industry revenue trend Vs Bajaj Auto in (US Figure 5.9: APAC industry revenue trend Vs Bajaj Auto in (US Figure 5.10: ROW industry revenue trend Vs Bajaj Auto in (US Figure 5.11: North American market share trend Vs. Bajaj Auto in (%) Figure 5.12: European market share trend Vs Bajaj Auto in (%) Figure 5.13: APAC market share trend Vs Nexans SA Inc in (%) Figure 5.14: ROW market share trend Vs Nexans SA Inc in (%) Figure 5.15: Bajaj Auto. trend in R&D expenses US $B Figure 5.16: Bajaj Auto. trend R&D expenses percentage of total sales in (US Figure 5.17: Comparison of Bajaj Auto. R&D expenditure vs top three & top five players average 2011 (%) Figure 5.18: Bajaj Auto. productivity (US $M) Figure 5.19: Bajaj Auto. fixed asset value (US $M) Figure 5.20: Strategic execution CHAPTER 6. Company Profile of Harley Davidson Inc. Figure 6.1: Harley Davidson Inc. revenue by business structure 2011 Figure 6.2: Lucintel triad - L Oreal S.A. Figure 6.3: Financial benchmarking of Harley Davidson Inc. against top three and top five industry players average Figure 6.4: Financial benchmarking of Harley Davidson Inc. against Top five best Figure 6.5: Global industry revenue trend Vs Harley Davidson Inc. ( ) in (US Figure 6.6: Global market share trend for Harley Davidson Inc.( ) in (%)

12 Figure 6.7: North American industry revenue trend Vs. Harley Davidson Inc in (US Figure 6.8: European industry revenue trend Vs Harley Davidson Inc in (US Figure 6.9: APAC industry revenue trend Vs Harley Davidson Inc in (US Figure 6.10: ROW industry revenue trend Vs Harley Davidson Inc in (US Figure 6.11: North American market share trend Vs Harley Davidson Inc in (%) Figure 6.12: European market share trend Vs Harley Davidson Inc in (%) Figure 6.13: APAC market share trend Vs Harley Davidson Inc in (%) Figure 6.14: ROW market share trend Vs Harley Davidson Inc in (%) Figure 6.15: Harley Davidson Inc. trend in R&D expenses in (%) Figure 6.16: Harley Davidson Inc. trend in R&D expenses percentage of total sales (US Figure 6.17: Comparison of Harley Davidson Inc. R&D expenditure vs top three & top five players average 2011 (%) Figure 6.18: Harley Davidson Inc. productivity in (US $M) Figure 6.19: Harley Davidson Inc. fixed asset value in (US $M) Figure 6.20: Strategic execution CHAPTER 7. Company Profile of Hero MotoCorp. Figure 7.1: Hero MotoCorp. revenue by business structure 2011 Figure 7.2: Lucintel triad Hero MotoCorp. Figure 7.3: Financial benchmarking of Hero MotoCorp. against top three and top five industry players average Figure 7.4: Financial benchmarking of Hero MotoCorp. against Top five best Figure 7.5: Global industry revenue trend Vs Hero MotoCorp. ( ) in (US Figure 7.6: Global market share trend for Hero MotoCorp. ( ) in (%) Figure 7.7: North American industry revenue trend Vs Hero MotoCorp. ( ) in (US Figure 7.8: European industry revenue trend Vs Hero MotoCorp. ( ) in (US Figure 7.9: APAC industry revenue trend Vs Hero MotoCorp. ( ) in (US Figure 7.10: ROW industry revenue trend Vs Hero MotoCorp. ( ) in (US Figure 7.11: North American market share trend Vs Hero MotoCorp. ( ) in (%) Figure 7.12: European market share trend Vs Hero MotoCorp. ( ) in (%) Figure 7.13: APAC market share trend Vs Hero MotoCorp. ( ) in (%) Figure 7.14: ROW market share trend Vs Hero MotoCorp. ( ) in (%) Figure 7.15: Hero MotoCorp. trend in R&D expenses in US $B Figure 7.16: Hero MotoCorp. trend in R&D expenses percentage of total sales (%) Figure 7.17: Comparison of Hero MotoCorp. R&D expenditure vs top three & top five players average 2011 Figure 7.18: Hero MotoCorp. productivity in (US $M) Figure 7.19: Prysmian SPA fixed asset value in (US $M) Figure 7.20: Strategic execution CHAPTER 8. Company Profile of Honda Motor Co.. Figure 8.1: Honda Motor Co.. revenue by business structure 2011 Figure 8.2: Lucintel triad Honda Motor Co.. 14

13 15 Figure 8.3: Financial benchmarking of Honda Motor Co.. against top three and top five industry players average Figure 8.4: Financial benchmarking of Honda Motor Co.. against Top five best Figure 8.5: Global industry revenue trend Vs Honda Motor Co.. ( ) in (US Figure 8.6: Global market share trend for Honda Motor Co.. ( ) in (%) Figure 8.7: North American industry revenue trend Vs Honda Motor Co.. ( ) in (US Figure 8.8: European industry revenue trend Vs Honda Motor Co.. ( ) in (US Figure 8.9: APAC industry revenue trend Vs Honda Motor Co.. ( ) in (US Figure 8.10: ROW industry revenue trend Vs Honda Motor Co.. ( ) in (US Figure 8.11: North American market share trend Vs Honda Motor Co.. ( ) in (%) Figure 8.12: European market share trend Vs Honda Motor Co.. ( ) in (%) Figure 8.13: APAC market share trend Vs Honda Motor Co.. ( ) in (%) Figure 8.14: ROW market share trend Vs Honda Motor Co.. ( ) in (%) Figure 8.15: Honda Motor Co.. trend in R&D expenses in US $B Figure 8.16: Honda Motor Co.. trend in R&D expenses percentage of total sales (%) Figure 8.17: Comparison of Honda Motor Co. R&D expenditure vs top three & top five players average 2011 (%) Figure 8.18: Honda Motor Co.. productivity in (US $M) Figure 8.19: Honda Motor Co.. fixed asset value in (US $M) Figure 8.20: Strategic execution CHAPTER 9. Company Profile of Yamaha Motor Co.. Figure 9.1: Yamaha Motor Co.. revenue by business structure 2011 Figure 9.2: Lucintel triad Yamaha Motor Co.. Figure 9.3: Financial benchmarking of Yamaha Motor Co.. against top three and top five industry players average Figure 9.4: Financial benchmarking of Yamaha Motor Co.. against Top five best Figure 9.5: Global industry revenue trend Vs Yamaha Motor Co.. ( ) in (US Figure 9.6: Global market share trend for Yamaha Motor Co.. ( ) in (%) Figure 9.7: North American industry revenue trend Vs Yamaha Motor Co.. ( ) in (US Figure 9.8: European industry revenue trend Vs Yamaha Motor Co.. ( ) in (US Figure 9.9: APAC industry revenue trend Vs Yamaha Motor Co.. ( ) in (US Figure 9.10: ROW industry revenue trend Vs Yamaha Motor Co.. ( ) in (US Figure 9.11: North American market share trend Vs Yamaha Motor Co.. ( ) in (%) Figure 9.12: European market share trend Vs (Yamaha Motor Co ) in (%) Figure 9.13: APAC market share trend Vs Yamaha Motor Co.. ( ) in (%) Figure 9.14: ROW market share trend Vs Yamaha Motor Co.. ( ) in (%) Figure 9.15: Yamaha Motor Co.. trend in R&D expenses in US $B Figure 9.16: Yamaha Motor Co.. trend in R&D expenses percentage of total sales (%)

14 Figure 9.17: Comparison of Yamaha Motor Co.. R&D expenditure vs top three & top five players average 2011(%) Figure 9.18: Yamaha Motor Co.. productivity in (US $M) Figure 9.19: Yamaha Motor Co.. fixed asset value in (US $M) Figure 9.20: Strategic execution List of Tables CHAPTER 3. Market Opportunity Table 3.1: Industry parameters of global motorcycle industry Table 3.2: Relative market attractiveness by region Table 3.3: Regional revenue growth rate Table 3.4: Segment revenue growth rate CHAPTER 4. Competitive Benchmarking (Financial and Market) Table 4.1: Financial benchmarking of top five global motorcycle manufacturers Table 4.2: Key financial parameters for top five global motorcycle manufacturers Table 4.3: Regional revenue (US $M) Table 4.4: Regional revenue (%) Table 4.5: Competitors based on markets served Table 4.6: Lucintel triad - Top five major players CHAPTER 5. Company Profile of Bajaj Auto. Table 5.1: Market served Avon Products Inc. Table 5.2: Lucintel triad.bajaj Auto. Table 5.3: Financial Benchmarking of Bajaj Auto. against best and against Top three and Top five industry players average Table 5.4: Strategic execution product positioning by segment Table 5.5: Strategic execution perceived customer value / quality Table 5.6: Strategic execution promotion / communications Table 5.7: Strategic execution product distribution by region CHAPTER 6. Company Profile of Harley Davidson Inc. Table 6.1: Market served Harley Davidson Inc. Table 6.2: Lucintel triad Harley Davidson Inc. Table 6.3: Financial benchmarking of Harley Davidson Inc. against best and against Top three and Top five industry players average Table 6.4: Strategic execution product positioning by segment Table 6.5: Strategic execution perceived customer value / quality Table 6.6: Strategic execution promotion / communications Table 6.7: Strategic execution product distribution by region CHAPTER 7. Company Profile of Hero MotoCorp. Table 7.1: Market served - Hero MotoCorp. Table 7.2: Lucintel triad Hero MotoCorp. 16

15 Table 7.3: Financial benchmarking of Hero MotoCorp. against best and against Top three and Top five industry players average Table 7.4: Strategic execution product positioning by segment Table 7.5: Strategic execution perceived customer value / quality Table 7.6: Strategic execution promotion / communications Table 7.7: Strategic execution product distribution by region CHAPTER 8. Company Profile of Honda Motor Co.. Table 8.1: Market served Honda Motor Co.. Table 8.2: Lucintel triad Honda Motor Co.. Table 8.3: Financial Benchmarking of Honda Motor Co.. against best and against Top three and top five industry players average Table 8.4: Strategic execution product positioning by segment Table 8.5: Strategic execution perceived customer value / quality Table 8.6: Strategic execution promotion / communications Table 8.7: Strategic execution product distribution by region CHAPTER 9. Company Profile of Yamaha Motor Co.. Table 9.1: Markets served Yamaha Motor Co.. Table 9.2: Lucintel triad Yamaha Motor Co.. Table 9.3: Financial Benchmarking of Yamaha Motor Co.. against best and against Top three and top five industry players average Table 9.4: Strategic execution product positioning by segment Table 9.5: Strategic execution perceived customer value / quality Table 9.6: Strategic execution promotion / communications Table 9.7: Strategic execution product distribution by region 17

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