Energica Motor Company S.p.A. Presentation. July-August 2017

Transcription

1 Presentation July-August

2 The CRP Group since 1970 The Group is nowadays made up of specialized companies: CRP Meccanica, CRP Technology, CRP Service plus its US-based partner CRP USA. In 2010 CRP Group decided to invest in the new field of sustainable vehicles by creating Energica. With more than 45 years of experience in the world of F1 and more than 20 years of experience in Additive Manufacturing, CRP Group is distinguished by its know-how in specific application fields including but not limited to: automotive and motorsports, design, aerospace, UAVs, marine, entertainment, defense. Innovation, investments in research and development, and strategic foresight are the principles that the Group has shared throughout its history. The CRP story began in After he gained experience in several mechanical and high precision areas, Roberto Cevolini established his own company for high precision CNC machining in the motorsports sector. 2 CRP Group

3 The CRP Group Companies working in F1 field have something different in their DNA 3 CRP Group

4 The CRP Group since 1996 CRP is a pioneer in Additive Manufacturing, having started in 1996 when it was almost unknown in Italy. In the Nineties 3D printing technology was known as Rapid Prototyping: it was a fast, cost effective way to realize new design concepts; it allowed us to create perfect 3D shapes. The studies carried out by CRP Technology from 1996 have changed the scenario of Rapid Prototyping introducing a new concept of Additive Manufacturing and 3D Printing: Windform 3D Printing materials have allowed the technology of selective laser sintering (SLS) in order to realize high performing parts for wind tunnel applications as well as finished and functional parts. Windform s mechanical properties made them a layer above 3D Printing, leading from Rapid Prototyping to Additive Manufacturing. The birth and launch of Windform materials has been an important turning point worldwide. It occurred in 2005, when we created, produced and launched on the market Windform XT, composite polyamide based material for SLS, the first carbon fiber filled ever. 4 CRP Group

5 The CRP Group CRP Racing CRP Racing was founded in December 2006, as CRP Technology s Racing Department. CRP Racing s goal was to become the main point of reference in its market for quality, speed, reliability, ability and service. CRP Racing became the leading two stroke tuning firm in Italy, winning the Road Racing Italian Championship and Honda Trophy in 2007 and The changeover to green In 2009 we decided to bring the CRP Method to a new project: the ecrp was the first e-racer to come out of Italy. The CRP s electric program started 5 CRP Group

6 Passion allows us to endure bitterness and waivers that ambition would not justify in any way Enzo Ferrari 6 CRP Group

7 If you can dream it you can do it Walt Disney 7

8 Energica Motor Company since 2012 Energica was born from an entrepreneurial vision of Cevolini family between 2008 and During those years, CRP Group decided to start looking at what they thought was the future, like the electric vehicles. In 2009, CRP Group took the opportunity to develop a fully electric racing motorcycle and so they started with the ecrp project. CRP made two years of racing that are served primarily as a technology scouting, then in 2011 they started working on the road version, Energica. The team started to fit the needs of a streetbike with the new electric technology and the differences of the racing market, from here they arrived at the new version of Energica Ego. On the design of the bike has played a key role the CRP Group's know-how because it is only thanks to the CRP technologies that the team were able to make a project so important in such a short time. Projects that would normally take years in the big companies in our case were made possible thanks to the CRP technologies developed for the aerospace and F1. This allowed Energica to shorten the time to market and to shorten the timing of the research, also containing costs. 8

9 Energica Motor Company From nothing to everything. The creation process is something inexplicable. The idea has become a form, a chassis, an engine. The sketch on white paper is now a real product. Energica Motor Company was officially founded in 2014 with the aim of creating the first high-powered electric motorcycles. After two years of racing, the ecrp team started working on the road version: Energica. Today, after test and homologations, Energica motorcycles are on sales worldwide. Since January 2016 Energica is publicly listed on AIM Milan Stock Exchange Market, to scale the market and start global production. Products ENERGICA EGO is the first model of EMC, it is the first Italian high-performing electric sportbike. ENERGICA EVA the streetfighter model. 9

10 Energica Milestones Start of the Electric motorcycle project (within CRP Group) Energica EGO launch Energica new headquarters Location ecrp the electric racebike wins European Electric Championship Parma First participation at EICMA* Establishment of Energica Motor Company Srl Worldwide Demo Tour (USA+ EU+ MC) Modena ENERGICA Bologna Stock Market Opening Galleria Energica (San Francisco) 10

11 Energica Milestones Launch of Energica Eva Preparation of product Industrialization US and European Homologation Energica Eva Ride Experience Energica New Headquarters Opening of branded display halls News sales strategy Unveiling Esse Esse 9 prototype Sales Network Growth Feb/March April May June July August Sept/Oct. Nov/Dec Sales Ego preseries USA market strategy Moving in the new headquarters Energica Eva Ride Experience Europe Start production Bay Area One-day trip LA- SF Deliveries Eva Grand opening new factory Energica Goodwood Festival Opening Galleria Energica in San Francisco New dealers (Spain) New sales strategies (Value Plan) Eicma 2016 The International Motorcycling Fair Sales Network Growth California Sales License 11

12 Energica Milestones Stefano Benatti new US General Manager Energica joins CharIN e.v. to promote CCS technology Unveiling first Energica Fast Charge Station in Selva di Val Gardena, Dolomiti Dolomites Vives initiative New commercial agreements in USA and Europe New Area Sales Europe Change of MSRP in USA Canadian market approach Gen/Feb March/April May June July August CES 2017 Las Vegas, with CRP Group and CRP USA New US General Manager Partnership with Apache Custom Motorcycles new electric cafè racer based in Energica Eva Energica joins CharIN e.v., to promote the CCS standard worldwide. Homologation Euro 4 achieved New commercial agreements: France, Italy, US FIRST ENERGICA FAST CHARGING STATION in Dolomites, Selva di Val Gardena Wheels&Waves Livia Cevolini TEDxModena New Area Sales Manager Europe New Sales agreement in Germany - Munich Dolomites Vives test ride Passo Sella available only for EVs New important change of MSRP in USA Official statement about 3 model Canadian market approach 12

13 The electric sportbike: 107 kw motor power, 200 Nm torque, top speed 240 km/h Fast charge on board: 0-85% < 30 min) 13

14 The electric streetfighter: 80 kw motor power, 180 Nm torque, top speed 200 km/h Fast charge on board: 0-85% < 30 min) 14

15 EsseEsse9 concept At EICMA 2016, the company unveiled a new concept, an evolution of design and technologies. The new prototype has been called EsseEsse9, as the real name of Via Emilia, the major road that crosses the Italian Motor Valley. EsseEsse9 approaches the old- school branch of motorcycles as it s an essential prototype: a concept that encloses the genuine engines passion typical of our region. Energica Motor officially confirms that it will unveil the final version of this third model at Eicma Energica Eva EsseEsse9, currently on homologation procedure, will arrive in European and US market in 2018, and will reach a new segment: the old school style motorcycle market. 15

16 Core Technology BATTERY PACK FAST CHARGE The only moto with integrated Fast Charge CONNECTIVITY The vehicle can be equipped with short-range and long range connectivity services ITALIAN DESIGN EGO has an Italian-style, tubular, craftsman-like trellis high strength steel frame DASHBOARD A 4,3" Color Display allows great flexibility, supporting the flow of information and interactivity with the vehicle system Lithium-polymer battery with internal designed cooling system. Dozens of sensors and electromechanical devices ensure maximum vehicle performance and driver safety VEHICLE CONTROL UNIT EGO s battery, inverter, charger and ABS are constantly monitored and managed by the VCU, completely designed and developed by Energica PARK ASSISTANT SUSPENSION EGO is equipped with adjustable Bitubo (rear) In order to facilitate parking and maneuvers on slopes or into rush traffic ABS Ego has the latest generation ABS BOSCH with rear-wheel lift-up mitigation system KEY FEATURES Top speed: 150 mph / 240 kmh From 0 to 60 mph / 100 kmh: < 3" Torque: 195 Nm (0 to 4700 rpm) Fast charge: 30 minutes (80%) Zero emissions RIDE BY WIRE ENGINEERING The ride-by-wire system ensure the perfect driving experience with 4 different engine mappings and 3 different mappings of regenerative braking BRAKES Front / rear braking systems provided by Brembo TIRES EGO is equipped with road-gripping Pirelli Diablo Rosso II tires Core technology / IP Selected supplier 16

17 Energica Motorcycles key features Fully Homologated: Especially in the world of electric vehicles, relatively new and "younger" than the most "established" combustion vehicle's market, there is still a little confusion on how important it is to get the COP, homologation, safety and reliability approvals. Energica are the only electric highperforming motorcycles fully homologated and approved by autorities for both Europe and USA. F1 and Aerospace Background: Energica benefits in countless and immeasurable ways from the close relationship and consultation with parent company CRP Group - a leader in the Formula 1 and Aerospace industry. The overall culture that distinguishes CRP Group is fully integrated into Energica Motor Company. Diving in F1 world and aerospace industries keeps Energica at the forefront of state-of-the-art technology and ready for future innovation. R&D: Energica core R&D activities are aimed at achieving knowledge to design new products and improve the ones already on sales. Development programs are particularly aimed at: Reducing vehicles weight Improving aerodynamic characteristics Seeking new technical solutions 17

18 VCU Vehicle Control Unit VCU functions are: Vehicle Power Management; Charge Control and Charge Station Interface; Drivetrain Control; User actions handling; Vehicle Functional Status handling User Actions VCU can handle all User Controls including: Throttle Control; High/Low Beam Control; Horn; Brake Switch; Motor Start; Turn Indicator Switches; Mode Select Switch *Energica has an Italian patent on VCU. Patent pending for major foreign countries in progress 18

19 Battery Pack CAPACITY 11.7 kwh LIFE % (100% DOD) Batteries: Energica motorcycles use a high-energy lithium polymer (Li- NMC) battery. Contained in sealed housing holding battery cells, the Battery Management System (BMS) has all the necessary provisions to ensure the safety of the vehicle. The battery keeps all high-voltage components encapsulated, making it impossible to accidentally be exposed to risk. The battery pack is an intelligent device with its own electrical brain, comprising dozens of sensors and electromechanical devices that constitute a closed subsystem to ensure maximum vehicle performance and driver safety in all environmental conditions. Energica has designed a cooling system for the Ego and Eva battery pack that is superior thanks to its specific ventilation paths that limit the stress of the batteries. This provides considerable benefits to both performances of the vehicle and the life of the battery. 19

20 Dashboard The TFT full-color LCD dashboard on Energica motorcycles with 16.7 million display colors has excellent daytime and nighttime visibility. The active matrix dashboard creates a real Human Machine Interface for the Energica motorcycles. This technology allows great flexibility, supporting the flow of information and interactivity with the vehicle system. It can provide an extensive menu of configurations and advanced user diagnostics, which are easy to read. It also monitors all of the functions and phases of vehicle operation, such as charging, driving, standby, and the connection with the outside world. 20

21 Dashboard - Diagnostic TROUBLE CODES erasing/visualizing options (datas, reading, failure code); All motorcycle real time readings visualization, almost 200 parameters (throttle position, battery current draw, single cell charge status); motorcycle parameters and firmware updating reset VCU Vehicle Control Unit; possibility to swich on and off several on board devices( fans, light etc.) through workshop service tablet, for testing 21

22 Fast Charge Fast Charge on board: Energica is the first and only electric motorcycle capable of fast charging with CCS standard (Type 1 & 2) Energica motorcycles can be recharged through the outdoor charging stations or at home. Equipped with an onboard battery charger with a cable interface on the charging station or remotely via Bluetooth connectivity. All charging parameters can be displayed directly on the dashboard or remotely via bluetooth connectivity. (GPRS from 2017). The vehicle s on board charging socket is equipped with automatic locking device cable. 22

23 Fast Charge Infrastructure Program Energica is the unique EV Motorcycle with DC fast-charge technology based on CCS Combo that allows the bike to charge 80% of battery in 20 minutes. Energica intends to deploy an installation plan of fast charge points targeting the best roads motorcyclists love to ride through. In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety. Energica will fill the gap to guarantee EV motorcycle rides. A detail plan on routes is in process according to Energica dealership network and a first round of installations has been identified in some locations in Italy (Energica Fast Charge already unveiled in Dolomiti area) and in California. In the areas where charging network are already available Energica facilitates customer to used them. In The Netherlands Energica has the option to use fast charge network for free thanks to an agreement with Fastned Company that provides 4 years fast charge through the growing network with minutes average charging time. The fast-charge installation project foresees multiyear plan with prospective investment up to 1.mln according to market areas and needs, starting from for Italian region and California covered under the marketing budget. 23

24 First Energica Fast Charge Unveiling the first Fast Charge Infrastructure Program charging station. Following Nissan and Tesla, Energica unveiled the first Energica fast charging station at Selva di Val Gardena, Dolomiti - Italy. The 50 kw Fast Charging Station has been installed in Str. Meisules, 144, Selva di Val Gardena (BZ) thanks to the partnership with Alperia. This station is the first fast charge in Dolomites Area and is part of the "Energica Fast Charge Infrastructure Program, an installation plan of fast charge points targeting the best roads motorcyclists love to ride through. In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or facilitate the access to existing ones. With this new installation, motorcyclists and other EV customers will finally be able to discover the amazing Dolomites area with full electric vehicles and without any range anxiety 24

25 Value Plan Energica is working on a plan to warrantee the value of 2 years used Energica motorcycles. The plan is based on a package of measures including that the manufacturer will guarantee the value of the vehicles sold minimum 50% of the initial price after 24 months, VAT included. The plan works as follow: 1.Trade-in of the motorcycle for the purchase of a new Energica model: The official Energica Dealer undertakes to evaluate the motorcycle given in trade-in at 50% of the retail price ,00 VAT Included. This part is paid as overvaluation by Energica. 2.Super-warranty of the battery for km or 5 years [1] After 24 months from the motorcycle registration (minus 1 as notice), the Customer, based on its own feeling experience, has to choose between the two options. The trade-in of the motorcycle will be up to the local dealer that originally sold the bike. The extra bonus will be paid directly to final customers by Energica Motor Company. The plan is covered under the sales support costs approved in the official business plan. [1] Whichever occurs sooner 25

26 Energica Sales Network Energica Motor Company Inc., the exclusive distributor for Energica Motor Company SpA, the Italian manufacturer of high-performing electric motorcycles, is strengthening its presence on the American territory: new commercial agreements were just signed in California, Florida and New Hampshire. In addition Energica officially announces approaching the Canadian market. Negotiations are in progress as well as homologation procedure for Canadian territory In Europe, last news is that Energica has signed a new commercial agreement in Germany with Iwan Bikes GmbH. The dealer is located a few miles from Munich and will serve an important area for the Italian manufacturer. Energica Motor has decided to invest in German market by dedicating a commercial resource, Gerhard Ziegler, a new Area Sales Manager Europe. 26

27 Energica USA Updates The US division of was born in 2014 to support the Italian company on one of the most active EV market in the world. After only 12 months, Energica Inc. now has an operating headquarters in Redwood (San Francisco), able to meet customers' sales & service needs. Energica Dealer & Service Centre is supported by a dealer network in Los Angeles, West Palm Beach (Florida) and Nashua (New Hampshire). New negotiations are in the pipeline. As a result of this growth, Energica announces an important change of MSRP which will be closer to Energica European prices. This change involves a reduction in the suggested retail price of about $ 5,000. "The significant competitive improvement," says Stefano Benatti, US General Manager Energica Motor Company Inc., "is due to improved economies of scale and the operational structure optimization in the United States." 27

28 Global Electric Motorcycles Market Electric Motorcycles & Scooters Market size was valued at over USD 25 billion in 2015 and will grow at more than 10% CAGR estimation from 2016 to Global shipments are projected to surpass 60 million units by * According to ACEM E-motorcycles registration report we can see more than positive signals from the European Market: + 50% compared to Joel Couse, chief economist for Total, predicted that sales of electric cars will surge from about 1% globally in today s new car market to up to 30% of the market by According to Tracxn Electric vehicles Report electric vehicle space in 2016 saw investments increase by 500% from previous year. Energica Motor Company was the only one to go public in this sector in the last three years. * Source: Electric Motorcycles & Scooters Market Size By Product (Motorcycles, Scooters), By Battery (SLA, Li-ion, NiMH), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, China, India, Japan, Brazil, Mexico), Growth Potential, Price Trends, Competitive Market Share & Forecast, by Global Market Insights, Inc. 28

29 Mass products Premium products Competitive Scenario The competitive environment is mainly composed by a few of small Electric Motorcycles focused players. Below on the left is a table showing the companies operating in the production and sale of electric motorcycles and the companies which intend to launch electric motorcycles. On the right is a graph illustrating the competitive positioning of the Company compared to the current competitors within the high-powered electric motorcycles segment. As far as Energica s competitive positioning is concerned, we view it as a premium brand in the High Powered Two Wheels Market, i.e. potentially competing with KTM and Harley Davidson (or with the Italian Ducati if we want to remain in the Italian motor valley), but avoiding direct competition as it is specialised in innovative electric motorbikes. On the other hand, Polaris, with the acquisition of the motorcycles division of Brammo, represents the first mass market player that enters the electric market, suggesting that there is a growing interest towards the sector of electric vehicles. Main Electric Motorcycles competitors - availability Competitive Scenario high-powered BMW C evolution (maxi-scooter) Producer of electric motorcycles only Current product range made up by 6 models Sales started in July 2009 Polaris acquired Brammo s electric motorcycles division Battery-powered Freeride E launched in September electric motorcycle prototype unveiled to press in June 2014 (LiveWire) X Electric motorcycle cocnepts under development and in pipeline for production (PES/PED) X Traditional motorcycles manufacturer Electric motorcycles manufacturer 29

30 CONSOLIDATION PHASE Future Strategies and Plans Future Strategic milestones Launch of a New Model (4th) Start Series Production Launch of a New Model (3rd) New additional production line New additional production line 2 New additional production lines Restyling of the first 3 models 30

31 Marketing Plan Milestones The marketing strategy aims to define company and products placements, according to our target: a) To strengthen the credibility of the company and its products b) To make the target aware of the value proposition of our product c) To leverage the products in order to create community 31

32 2017 Marketing Plan- activities 1) Fairs (International, National, local, EU/USA) 2) Show tester & Brand ambassador (8 tester in USA/EU and several testimonial in key markets) 3) Long test media (strengthen the collaboration with media with long test ride) 4) Product Communication (ADV plan between February and June on 8 EU media and 3 USA media in several fields motorcycling, sport, lifestyle) 5) Digital Communication (website SEO, social media marketing and google ads) 6) Promotions (Value Plan, Kit promotion, fast-charge) 7) Sales Development (new markets and dealer network development) 32

33 Analyst Coverage "Ready to scale up" "High performing electric motorcycles manufacturer founded back in 2014, Energica Motor Company has a clear mission in mind: to create high performance - high powered electric motorcycles with top quality components. ValueTrack Analyst Coverage available on Energica Investors Relations section 33

34 ADAM CHILD & ENERGICA EGO TT ZERO «The Electric Production TT Lap Record holders» ELECTRIC REVOLUTION 34