Consumer Education : Products and Programmes. Inge Huijbrechts CSR Manager Toyota Motor Europe
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1 Consumer Education : Products and Programmes Inge Huijbrechts CSR Manager Toyota Motor Europe
2 Toyota in Europe Began selling cars in % market share in 2007 > 1,2 million vehicles sold in distributors covering 43 countries 9 manufacturing plants Employs approx. 80,000 people date 27/10/ page 2
3 Corporate Social Responsibility GOOD EUROPEAN CORPORATE CITIZEN Meeting stakeholder expectations to contribute to sustainable development in Europe Society Dialogue Employees Customers Business Partners Transparency CSR Share holders Working together Environmental Performance Economic Performance Social Performance date 27/10/ page 3
4 Multi-layered Consumer Education 1. Products 2. Product information Hybrid Compact city cars Safety Ecological performance 3. Ecodriving Multi level European programme 4. Social Contributions Various European projects on Environmental Awarenesss and Road Safety date 27/10/ page 4
5 1. Products Hybrid Technology and Compact City Cars PRIUS Launched 10 years ago > 1 million sold worldwide > sold in Europe IQ (launch 2009) 99 g/km CO2 Urban Cruiser (launch 2009) 133 g/km CO2 Engine of the year 2008 Plug-In Hybrid tests lauched in European countries date 27/10/ page 5
6 2. Safety and Environmental Information Safety Information Product (brochures, website, sustainability report) Safety technology Active, passive & child safety Environmental Information Product & Lifecylce (brochures, website, sustainability report) CO2 g/km & emissions End-of life vehicle policy Sustainable retailer Euro-NCAP rating Safe-Aware campaign Sustainable plant date 27/10/ page 6
7 3. European Ecodriving Strategy Toyota European Websites: Ecodriving game Eg. Toyota European Job site WEBSITE EVENTS Short simulator session for wide audience Eg. 1 event, Zagreb MotorShow 5000 participants 20 Events / year ECO DRIVE ECO-DRIVE WORKSHOPS PROMOTE ECO-DRIVING TO EMPLOYEES INVESTIGATE MEASURING SYSTEM Environmental Impact Workshops and events using specially designed simulators 2007 (Belgium) 5000 participants 100 workshops & events tonnes CO2 reduction estimated 2008: launch in 5 countries (Be, Iceland, Norway, UK, Spain) date 27/10/ page 7
8 4. Toyota European Social Contributions EMC 3 focus areas: Environmental Awareness Road Safety Technical Education EMC NMSC 1,5M 9.0M NMSC NMSC NMSC EMC date 27/10/ page 8
9 Ecoschools: environment & innovation Promoting schools innovative problem-solving under the theme of sustainable mobility Number of countries 2007 Number of schools / projects Number of students ,000 Example Millfield Primary School (UK) walk-to-school, by installing permanent checkpoint machines where children stamp a token on every green school journey. BEFORE (46% on foot) : 6 countries: Italy, Norway, Denmark, Finland, Portugal, Turkey AFTER (82% on foot) date 27/10/ page 9
10 Green Pack for schools Multi-media environmental education tool kit (games, discussions, role playing, brainstorming), Focus on Teachers & Pupils years old Included in school curriculum in various countries Toyota partner for implementation in (7 countries) Poland, Hungary, Bulgaria, Czech Republic, Slovakia, Russia, Turkey After-school ecology classes Sustainable Consumption Sustainable energy use Recycling eg Batteries date 27/10/ page 10
11 Road Safety lessons for young drivers Driving simulator (AlcoKart and Toyota Coralla) equipped with an on-board computer to educate young drivers about the risks of impaired driving, under influence of alcohol/drugs. Countries 9 Number of events 75 Number of people reached > 6000 date 27/10/ page 11
12 Keep Driving Safely road safety campaign for older drivers Reducing road accidents among elderly drivers by a ready to roll communication campaign on road safety for the elderly using 10 original posters and adverts (UK) Poster distribution: 1000 in the UK Advert distribution (on-going): TGB s In Touch magazine (circ. 300,000) Help the Aged s newsletter (circ. 10,000) Paradigm Housing newsletter (circ.100,000 date 27/10/ page 12
13 date 27/10/ page 13 Thank you
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