Agenda. Schedule What are we going to do? Part I Presentations Part II Discussion I. II. III.

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1 Alpine Space Interreg III B Project RegioMarket Final Conference, 13th/14th February 2008 Strengthening Regions Product Group Renewable Energies

2 Agenda I. II. III. Schedule What are we going to do? Part I Presentations Part II Discussion RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

3 Agenda 9:30 Welcome and introduction 5 presentations 11:00 Networking 11:30 Workshop Part 1: Vision for cooperative marketing in the Renewable Energies Sector Results of PG Renewable Energies Set of criteria Future steps 12:30 workshop part 2: RegioMarket resolution Short intro to a prepared text (see handouts) Opportunity to leave comments Collect indications of interest to join editorial team 13:00 Presentation of results in plenum RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

4 Part I Presentations Susanne Durst, Hochschule Liechtenstein SME and Marketing - An Overview Franz Kern, Weizer Energie-Innovations-Zentrum Erneuerbare Energie erfolgreich vermarkten mit RegioMarket Claire Simon, Internationale Alpenschutzkommission CIPRA NENA - Alpenweite KMU-Netzwerke Monika Bischof, SIR Gemeindeübergreifende Kooperationen im Rahmen des E5-Programmes Bernd Blatt, Mediengruppe Sigmaringen Nachhaltige Kommunikationspolitik für Marketing-Kooperationen RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

5 Part II Presentations Group 1 Set of Criteria - What is your opinion? - Improvements? Group 2 AlpineSpace Meta-brand -Doesisitmakesense? - What should it look like? - Auditorium RegioMarket Resolution - What is your opinion? - Modifications? RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

6 Proposals for future use of RegioMarket logo 1. Laissez faire model! use of logo with self declaration,! no controls 2. Support model! international RegioMarket network (actual partners, consulting institutions etc.) offers training and coaching! use of logo with self declaration! no formal controls, but requirement to be trained or consulted 3. Partner control model! RegioMarket partner can allow usage of logo! partner implements appropriate contractual and control system (based on minimum requirements decided by RegioMarket partnership) 4. Quality seal model (for either products or regional marketing systems)! RegioMarket and other partners continue development of RegioMarket! joint application for funding after getting national and / or EU consent RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

7 Your vote? 1. Laissez faire model 2. Support model 3. Partner control model 4. Quality seal model for products for systems RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

8 III. Renewable Energies Strategic Approach Development of concepts for regional marketing systems based on 3 Levels Target Description Output Level 3 1. RegioMarket criteria for good regional market and branding systems 2. AS meta-brand Develop marketing cooperation with a common brand for the AlpineSpace region (meta-brand) 1. Set of Criteria 2. Basic framework for AS meta-brand 3. Business Plan Tool Level 2 Development / Optimization of regional brands in regions Optimize / develop marketing cooperation with a common brand, but only regional 1. Support development of regional cooperation 2. Cross-border cooperation fair 3. Business Plan Tool Level 1 Optimization of cooperative marketing of regional products / services / renewable energies in regions Optimize existing marketing cooperation without common brand 1. Support existing cooperation 2. Improve Awareness RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

9 III. Renewable Energies Strategic Approach Development of concepts for regional marketing systems based on 3 Levels Meta-brand Level 3 Common brand on AlpineSpace level (meta-brand) Common brand Level 2 Common brand on regional level Level 1 Marketing Cooperation without a common brand RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

10 III. Renewable Energies Strategic Approach Vision of Product Group Renewable Energies Join forces with other companies Marketing Cooperation in the AlpineSpace -basedon Meta-brand- RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

11 IV. Renewable Energies Results on Level 1 Mobile Exhibition Solar Exhibition Energy Days Cooperation Workshops RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

12 IV. Renewable Energies On the Way to level 2 Link tourism cooperation to Renewable Energies Support international cooperation fair (Austria, Slovenia, ) Support development of regional photovoltaics competence centre RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

13 IV. Renewable Energies On the Way to Level 2 Consulting in the field of cooperative marketing - Regional Marketing - Cross-border cooperation RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

14 IV. Renewable Energies Results on Level 3 Develop business plan guideline for marketing cooperation Framework for Meta-brand system Implementation of AlpineSpace meta-brand Develop set of criteria for idealtype RegioMarket cooperation RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

15 V. Renewable Energies Future Steps Further steps towards RegioMarket cooperation and meta-brand system Decision Shall we set up the meta-brand? Search partners willing to share our vision Implementation of meta-brand Extend concept to other sectors RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

16 V. Renewable Energies Questions Thank you for your attention! RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

17 IV. Renewable Energies Set of criteria Criterion group 1 Criterion group 2 Criterion group 3 Criterion group 4 Criterion group 5 Criterion group 6 Criterion group 7 Criterion group 8 Criterion group 9 Criterion group 10 "# Regionally oriented and environmentally friendly "# production value-added process "# "# "# "# "# "# "# "# Applicant is awarded with RegioMarket Meta-brand RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

18 IV. Renewable Energies Business Plan Business Plan Guideline RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

19 IV. Renewable Energies First Steps Towards Implementation Benefits for partners Organisational structure RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

20 III. Renewable Energies Example Level 2 50% Joint 50% Venture Green Energy From the region, for the region Source: RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

21 III. Renewable Energies Example Level 3 An Example for a classic Meta-brand Star Alliance Source: RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

22 III. Renewable Energies Example Level 3 Example for an environmentally oriented SME-Star Alliance - nationwide marketing cooperation unlike meta-brand Source: RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,

23 III. Renewable Energies Example Level 1 Solid ggmbh - Solar energy information centre Fürth Solar energy information centre Source: RegioMarket, Final Conference, Friedrichshafen, 13th/14th February,