2015 CHEVROLET TAHOE AND SUBURBAN. Michael Albano, Chevrolet Communications Director

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2 2015 CHEVROLET TAHOE AND SUBURBAN Michael Albano, Chevrolet Communications Director

3 INTRODUCTIONS Jeff Luke Executive Chief Engineer, Full-size and Mid-size Trucks Michael Symons Global Performance Vehicle Manager Bryan Priebe Lead Interior Designer, Full-Size Trucks Russ Clark Chevrolet Marketing Director Mark Clawson Chevrolet Marketing Manager, Full-Size SUVs Pat Morrissey Director, Product & Brand Communications

4 WELCOME No embargo Information available on USB #chevytahoe, #chevysuburban Schedule Early start tomorrow Breakfast 7:00 7:45 a.m. Depart at 8:00 a.m. Sharp! Bring luggage to breakfast

5 GLOBAL CHEVROLET MOMENTUM Chevrolet achieved record sales of nearly 5 million vehicles around the world in 2013 Every 6.27 seconds a Chevrolet is sold somewhere in the world

6 GLOBAL CHEVROLET MOMENTUM 60% of all Chevrolet vehicle sales are outside the U.S. More than half of GM vehicle sales are Chevrolet

7 IN U.S. SALES MOMENTUM CONTINUES Chevrolet sold more than 1.94 million vehicles in 2013, an increase of 5% Retail sales were up 9%

8 SMALL CAR SUCCESS Cruze is the best-selling Chevrolet nameplate around the world; Sold more than 2.5 million since launch Sonic is bringing new, younger customers to the Chevrolet brand with nearly 50 percent of buyers trading in a non-gm brand Cruze, Sonic and Spark saw a 11% increase in U.S. sales in 2013

9 IT ALL STARTS AND ENDS WITH GREAT PRODUCT

10 LEADING PERFORMANCE CAR BRAND In 2013, Chevrolet accounted for 25 percent of all performance car sales in the U.S. 2013, Corvette and Camaro made Chevrolet the leading performance car brand 2014, new lineup including the Camaro Z/28, SS sedan, and Corvette Stingray Poised to be best-selling line of performance cars for fourth year

11 EXPANDED LINEUP FOR 2014 First full year of sales of Corvette Stingray First full year of sales of SS Sedan First full year of sales of Stingray Convertible Launch of Camaro Z/28, on sale in Spring of 2014 Introduction of all-new Corvette Z06

12 CHEVROLET S 3 TRUCK STRATEGY Offer customers the right tool for the job Colorado Silverado Silverado HD

13 CHEVROLET COLORADO Launching in the U.S. in Q4 All-new products in a once strong segment Midsize pickups were 9% of all vehicle sales in the mid 1980s Colorado will offer: More compact size 900 pounds lighter than a comparable full-size pickup Refinement previously unseen in midsize truck segment

14 SILVERADO OFF TO A STRONG START Sales up 15% in 2013 Average transaction prices up $5,000

15 2015 CHEVROLET TAHOE AND SUBURBAN Mark Clawson, Marketing Manager

16 IMPORTANCE OF TAHOE AND SUBURBAN Best selling Full-size SUVs in the U.S. The Suburban is the segment s founder introduced in 1935 and is the longestrunning nameplate in the industry 80th anniversary 12th generation Tahoe was introduced 20 years ago and is the segment sales leader

17 FULL-SIZE SUV MARKET PERFORMANCE 2013 CY Sales and Share 134,762 U.S. sales--up 15% from 2012 Total GM Share: 74% of (263,948 total 2013 FSUV sales) Retail Share: 67% Tahoe 27% Suburban 17% Yukon 13% Yukon XL 10%

18 TARGET CUSTOMERS TAHOE Demographics: Age: HHI: $120K (more dual-income households) Female: 45% Kids in household: 35% How they live: They are extremely hardworking, self-reliant men and women wanting to reward their success They set their own benchmark of that success, don t need others to validate it Their achievements as individuals come first, their accomplishments as parents come second

19 TARGET CUSTOMERS SUBURBAN Demographics: Age: HHI: $135K (more single-income households) Female: 45% Kids in household: 55% How they live: They like to challenge themselves at work and at home They express their pride and success, while simultaneously meeting the symbolic and practical demands of parenthood They are goal-oriented couples who have a keen sense of their own vitality

20 CUSTOMERS ASKED US TO IMPROVE VEHICLE REFINEMENT, EFFICIENCY AND SAFETY Focus on Refinement and Design Interiors designed to create functionality and first-class comfort, while delivering technologies and connectivity Cockpit feeling, ample storage, new seats Innovative, Purposeful Technologies Fold flat rear folding seats with power Next Gen MyLink infotainment connectivity Conversation mirror Quietness of cabin

21 CUSTOMERS ASKED US TO IMPROVE VEHICLE REFINEMENT, EFFICIENCY AND SAFETY Tahoe and Suburban are the most fuel-efficient Large SUVs in the market All new 5.3L Ecotec3 V8 engine SIDI, Active Fuel Management and VVT Improved HP (355), Torque (383) and Fuel Economy (16 city /23 highway) Tahoe and Suburban s 360 degrees of Safety Systems provide owners the safest drive on the road Standard Safety Content Theft Protection Package

22 TAHOE & SUBURBAN GO-TO-MARKET PLAN National TV debuted during 2014 Sochi Olympics on Valentine s Day Print/Digital/On-line/OOH starting now Promotional activations featuring Tahoe/Suburban started in January Vehicles are arriving at dealerships now

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