What is ecodriving for an OEM? why, for whom, what is it and what it will be
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1 What is ecodriving for an OEM? why, for whom, what is it and what it will be Patrick VINCENT Rationale Driving and Vehicle Environmental Performance Expert STRATEGIC ENVIRONMENTAL PLANNING Strategic Environmental Planning 2016/05/11
2 01 WHY AND FOR WHOM? Strategic Environmental Planning 2016/05/11 2
3 Main dissatisfaction : Gap between Real & Announced FC Increase ~ +30pts in 12 years (+18pts for Renault) Announcement seems unachievable Concern shared by all customers (Fleet & Private) CO 2 tax & fuel price EV Specificity : consumption = autonomy New test procedure : WLTP Off-cycle opportunities for CAFÉ/CO2 regulations Carmaker announce vs real fc RENAULT DRIVINGECO² Challenge close the gap between certified vs real fc DE² is «eco-adas» supporting the DRIVER with a visibly set of efficient tools No interested 4 customer clusters 20% 20% Participating Delegating DRIVINGECO² ATTITUDE Participating Delegating 20% 40% Both D&P Eco-Mode Eco-Navigation Eco-Advice Eco-Scoring Eco-Monitoring Eco-Coaching Source : Experimental economics study Strategic Environmental Planning 2016/05/11 3
4 02 WHAT IS IT? Strategic Environmental Planning 2016/05/11 4
5 MAX AUTO OFF 4 5 AIR AC How to support the DRIVER : the best efficiency = adequate information & right moment 3 zoning Real Time / On Purpose / On Demand 2 attitudes delegating Zone A «On driving» Real Time information Eco-advice Gear Shift Indicator Ecomonitoring Driving Style Indicator Tachometer eco zone Inst & Av. Fuel Cons. Customer Value 14 & participating + R - O P R N D Passenger Airbag Zone B «On Purpose» Trip Report Eco-Scoring Trip report with advices Eco-Coaching Contextual messages du to trip report Eco-Challenge On board, Trip by trip I improve my score Navigation Eco road choice Customer Value 40 Zone C «On demand» Activation & intervention Customer Value 60 Eco-mode button Optimization of fuel savings depending on engine & driving style and automatic AC Strategic Environmental Planning 2016/05/11 5
6 2008 Ecodriving Launch, 2014 DRIVINGECO² first customer feedbacks, Full range in Bibendum Challenge EcoDriving Launch First Customer Feedback Eco-Mode Eco-Advice Eco-Monitoring Eco-Navigation Eco-Scoring Eco-Coaching Eco-Challenge (B2C on board) Eco-Challenge (B2B w FAM) Strategic Environmental Planning 2016/05/11 6
7 Advice Monitoring Eco-Advice & Monitoring : Consistency & Customization Gear Shift Indicator GSI ecomode Predisposal for Contextual Real Time Advice REVs Ecozone Driving Style Indicator REVs and FC on MFD Eco Skin Specific eco skin and Multi sense integration of drivingeco2 functions Driver Contextual Real Time Assistance in progress Strategic Environmental Planning 2016/05/11 7
8 Eco- Challenge Eco- Scoring Coaching Eco-scoring evolution will meet customer expectations through savings staging & B2B deployment R-Link MediaNav Road Companion MMI Eco scores on all MFD Improved understanding Technologies savings On Board Off Board (B2B) Cross car line Eco-scoring staging Savings staging : eco mode / S&S activation (ICE), energy reco. EV & ZE driving time B2B eco-score on FAM : pay how you drive ready Strategic Environmental Planning 2016/05/11 8
9 03 WHAT IT WILL BE? Strategic Environmental Planning 2016/05/11 9
10 Navigation and Connectivity will shape DRIVINGECO² evolution towards eco-adas MAX AUTO OFF 4 5 AIR AC Passenger Airbag + R - O «Close Horizon» 200 m 1 km «Far Horizon» Trip P R N D Real Time and Contextual Driving Assistance Contextual Eco-Mode Energy Management by Eco-Navigation Strategic Environmental Planning 2016/05/11 10
11 Connectivity will double fuel savings and increase customer awareness Today Tomorrow 5 % EcoNavigation 1 % Navigation 2-10% Assistance Scoring Coaching Ecomode 2-10% 6-20% Assistance Scoring Coaching Ecomode 4-15% Strategic Environmental Planning 2016/05/11 11
12 THANK YOU FOR YOUR ATTENTION Patrick VINCENT Rationale Driving and Vehicle Environmental Performance Expert Strategic Environmental Planning Strategic Environmental Planning 2016/05/11 12
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