Toyota. Stephen Stacey - General Manager Arjan Dijkhuizen - Senior Engineer. Government & Technical Affairs Toyota Motor Europe TOYOTA MOTOR EUROPE

Transcription

1 Toyota Stephen Stacey - General Manager Arjan Dijkhuizen - Senior Engineer Government & Technical Affairs Toyota Motor Europe

2 Toyota Europe and UK Europe: Began selling cars in 1963 Over 6 billion invested since 1990 in manufacturing, sales, parts and logistics networks as well as R&D, Design and Formula One Over 5 billion/year spent with European suppliers each year 1,124,000 vehicles sold during 2006 with 5.8% market share UK: Over 5,000 employees (manufacturing and sales); 1.75billion invested to date Vehicle manufacturing in Derby, engines manufacturing in Deeside, sales & marketing in Epsom Largest manufacturing capacity for Toyota in Europe of 285,000 vehicles per annum vehicles sold in 2006 (8300 hybrids, i.e. 5.9%)

3 Content Environmental challenges Toyota s Environmental Approach Hybrid Technology Market Challenges Future Outlook Conclusion

4 Environmental Challenges

5 Key challenges Ambient Air Quality Climate Change Energy Supply/Demand Exhaust emissions (NOx, CO, HC) Emission standard CO 2 increasing Energy mix required Expansion to developing countries Standard of living Oil, Nuclear, Natural gas, Coal Renewable energy Source: Toyota Motor Corporation

6 CO 2 Emissions by Sector Industry 19% Residential & commercial 15% Electricity generation 43% Transport 23% Source: IEA/WEO data

7 Toyota s Environmental Approach

8 Guiding Principles

9 Clean, green and lean production Zero waste to landfill ISO certification Energy reduction Reduce VOCs Green purchasing guidelines for suppliers

10 Hybrid Technology

11 Toward the Ultimate Eco-Car Ultimate Eco-Car Hybrid technology boosts performance for all powertrain systems

12 What is hybrid? EV Drive Motor-assist Motor-assist Regenerative braking Regenerative braking Regenerative braking Engine stop Engine stop Engine stop Engine stop Mild hybrid Strong hybrid

13 Why Hybrids are efficient Start-up Normal driving Acceleration Deceleration Stopping Engine shuts off Engine Motor + engine (power boost) Battery charging Engine shuts off & Electric motor drive Engine operating with maximum efficiency Energy recovery No energy consumption Fuel tank Battery Energy source

14 Benefits Fuel efficiency Low emissions Driving performance Comfort Cost of ownership

15 Potential of CO 2 reduction performance CO 2 index (% ) Engine improvement Engine operating area Idling stop Regeneration Petrol AT Diesel AT Prius

16 Comparison of CO 2 emissions CO 2 g/km Petrol Diesel Lexus LS 600h (219 g/km) Prius I (123 g/km) Prius II (104 g/km) Lexus RX 400h (192 g/km) Lexus GS 450h (186 g/km) 140g/km 2008/ Reference mass (kg) Source: Toyota

17 Air Quality: Emission Result Extremely low emissions NOx (g/km) Diesel Euro 4 regulation Gasoline Euro 4 regulation 0.1 Prius RX 400h GS 450h LS 600h CO (g/km) HC (g/km) Source: In house data

18 Hybrid Vehicle Impressive Environmental Efficiency CO 2 reduction CO 2 g/km Petrol LPG Comparison with European Segment C (EU Mode) Toyota D-CAT models Diesel FCV Prius Clean NOx g/km

19 Market Challenges

20 Yearly Sales of Hybrid Vehicles Worldwide (1,000 units) X (year) Aiming to reach one million per year early in the 2010s decade

21 Challenges to introduction Environment is NOT a leading purchase criterion Good quality & reliability Well styled cars Good performance Comfortable cars Technically advanced cars Personality and character Innovative company Fun to drive Good after sales service Concern for safety Recently launched interesting models Prestige make Extensive dealer network Environment Reasonably priced Low running costs Source: Car Park Survey 2002

22 Ways to encourage purchase of new technologies Technology neutral incentives, e.g.: Fiscal Reduction on luxury tax, income tax, annual road tax, circulation tax etc. Non-fiscal Congestion charge exemption Free parking in city centres

23 Future Outlook: Plug-in Hybrids Fuel Cell

24 What is a plug-in hybrid? 1. Reduce crude oil consumption Energy diversity with mixed electricity generation 2. Reduce CO 2 Longer electric drive range reduces Fuel Consumption 3. Improve urban air quality Longer electric drive range enables Zero Emission driving in cities Battery Engine Motor Concept: Add more batteries (enhanced) and a cable connector to current Prius Household electricity

25 Toyota s Fuel Cell Technology Prius FINE-X Engine Fuel Cell Secondary battery Motor Power control unit Secondary battery Power control unit Motor

26 Conclusion Hybrid technology offers great potential significantly to reduce CO 2 and exhaust emissions; Hybrid technology can be applied to any type of engine, regardless of the fuel used; Future developments will further help to reduce CO 2 and enhance energy security. Incentives: - can encourage consumers to consider and purchase new technologies - should be technology neutral

27 Back-up

28 Automotive Fuel Diversification Scenario Oil CNG Coal Biomass Solar,wind, Hydro, nuclear Oil remains mainstream Improve gasoline & diesel vehicle technology Electricity Generation Short-term Reduce oil consumption to cut CO2 Obtain properites Gas strage Electrical storage Hydrogen Production Infrastructure COsequestration Production cost 2010 COsequestration COsequestration Prodution Infrastructure Promote adoption of Alternative fuels Stabilize supply Hydrogen strage Ultra high density strage 2030 Oil will stay mainstream Saving petroleum is the primary issue Unconventional oil Drilling & storage Synthetic fuels FT synthetic FT DME etc Biofuels Gaseous fuels (CNGLPG Hydrogen Electricity Mid to long term

29 Fuel Consumption and CO 2 Fuel consumption (L/100km) Fuel Consumption CO CO 2 (g/km) NEDC City Country HWY H-HWY 0 NEDC City Country HWY H-HWY In-house data In-house data Diesel MT (Euro-3) Prius

30 CO 2 output over the Vehicle Life Cycle Petrol 1.0 Petrol hybrid 0.67 Fuel-cell hybrid 0.80 Petrol vehicles Other Driving (72%) Material production (12%) Vehicle production (6%) Fuel production (8%) Fuel-cell Hybrid vehicles Other Material production (32%) Fuel production (54%) Vehicle production (13%)

31 Toyota s hybrid vehicle sales (as of December 2006) Prius 2006 (Jan-Dec) Total Total Japan Overseas N. America Europe Others RX400h Harrier Total Japan Overseas N. America Europe Others

32 Toyota s Fuel Cell Technologies Started developing fuel cell technologies in 1992 Toyota FCHV FCHV-BUS Fuel: Hydrogen (High-pressure) Range: 330 km Maximum Speed: 155 km/h MOVE FCV-K-2 Toyota FC stack Fuel: HydrogenHigh-pressure Capacity: 65 people Maximum Speed: 80 km/h Household FC Cogeneration system Body Fuel: Hydrogen (High-pressure) Hot water Hot water storage tank storage tank Fuel: Natural gas, Output: 1 kw Body