Experian Automotive Briefing 2014 automotive market share and registration trends

Transcription

1 Experian Automotive Briefing 2014 automotive market share and registration trends Melinda Zabritski Senior Director Marty Miller Senior Product Manager Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian.

2 Today s presentation Follow us on Twitter Connect with us on LinkedIn Experian Automotive Presentation will be available hours after Webinar with a link will be sent to all registrants to download Questions? Contact us at Auto@experian.com 2

3 Session overview What s on the Road VIO by model year, segment, age and market share U.S. light duty vehicles through December 31, 2014 U.S. medium and heavy duty vehicles through December 31, 2014 Marty Miller Senior Product Manager Registrations Market share & registrations YTD for U.S. and Census Regions Manufacturer, brand on model share Domestic versus Imports Melinda Zabritski Senior Director 3

4 INSERT PICTURE HERE Vehicles in Operation What s on the road today? Light duty vehicles Medium and heavy duty vehicles 4

5 What s on the road today? Light duty vehicles VIO additions/deletions: 27.5 million (11%) (out of operation + new sales) VIO total changes: 66.8 million (26.6%) (used sales + out of operation + new sales) Vehicles in operation Q million Out of operation 11.2 million (4.5%) Carryover Used vehicle sales 39.3 million Vehicles in operation Q million New vehicle sales 16.3 million 5

6 VIO change by model year (in millions) Q to Q New Sales 16.3M Lost 73.9% of all vehicles within 13 MY Out of Operation 6

7 VIO by model year (in millions) 92.2M vehicles within sweet spot (MY ) 28% of VIO MY

8 VIO Sweet Spot by Domestic v Import Domestic Import 8

9 Percentage of VIO by manufacturer Detroit 3 = 56.3% 9

10 VIO Top 20 segments on the road Top 5 Segments = 51.7% 10

11 VIO Top 10 models today Domestic v Import 11

12 VIO Top 10 model growth over last 12 months 12

13 VIO Bottom 10 model decline over last 12 months 13

14 VIO What s on the road today? Medium and heavy duty vehicles What type of vehicles may be classified as medium and heavy duty vehicles? New/Used last 12 months Used vehicle sales 873 thousand Vehicles in operation Q million New vehicle sales 291 thousand Source: Experian Automotive as of December 31, 2014 (U.S. medium & heavy duty vehicles only) 14

15 VIO by model year (in thousands) Medium and heavy duty vehicles Source: Experian Automotive as of December 31, 2014 (U.S. medium & heavy duty vehicles only) 15

16 VIO Market share of vehicles in operation by make Medium and heavy duty vehicles 16

17 INSERT PICTURE HERE Vehicle registrations & market share What metal is moving? 17

18 Annual vehicle registrations 18

19 Census regions Northeast Region West Region Midwest Region South Region 19

20 Total (new & used) registrations by census region 20

21 New & used registrations by region (millions) 21

22 Top 10 segments by new registrations 22

23 Top new segment models 23

24 Alternate power registrations 24

25 Top 10 alternate power models 25

26 Winners and losers by year-over-year new registration change 26

27 Top 5 new segments by region 27

28 New import versus domestics 28

29 Import versus domestic new registrations and market share by region (millions) 52.0% 52.4% 60.4% 59.4% 61.5% 61.6% 37.9% 37.8% 29

30 Manufacturer market share (ranking based on 2014 share) Who is down (bps)? Ford -102 Honda -44 VW -30 Hyundai/GM -15 Who is up (bps)? FCA US 121 Subaru 38 Nissan 35 Toyota 9 Kia 3 Others 1 30

31 Manufacturer market share: Top others Who is up (bps)? Mitsubishi 8 Mazda 4 BMW 3 Porsche 2 Who is down (bps)? Volvo -6 Tesla -2 Tata -2 31

32 Top 5 new manufacturer market share by region 32

33 Top 5 manufacturer market share gains (basis points) by region 33

34 Top 10 new registrations by manufacturer 34

35 Top manufacturer gains and losses by registration count 35

36 Top manufacturer* gains and losses by percentage of volume change *Average minimum of 1k/month registrations 36

37 Top 10 new registrations by brand 37

38 Year-over-year brand gains and losses by registration count 38

39 Top 10 models 39

40 F150 versus Camry 40

41 New registrations by cylinder 41

42 Top model year-over-year* gains and losses by registration count *Average minimum of 1k/month registrations current and prior year 42

43 Top 5 new models by region 43

44 Top 5 new models gains* by region *Avg 100/month in current and prior year 44

45 In summary Light duty market size grows by 5M vehicles over the last 12 months as new sales continue to increase. The aftermarket sweet spot continues to decline in volume and is starting to shift toward a dominant share of import vehicles. While total registrations is up, growth rate is slightly lower than prior year. CUV-Entry Level continues to lead as number one segment with Full-Sized Pickups remaining in second position. F150 remains in the lead as the number one model. GM continues to lead the market as the number one manufacturer while Ford maintains it s number one brand position. FCA US picks up the most manufacturer incremental registrations. 45

46 Today s presentation Follow us on Twitter Connect with us on LinkedIn Experian Automotive Presentation will be available hours after Webinar with a link will be sent to all registrants to download Questions? Contact us at Auto@experian.com 46