BULLS UNVEILS 14 NEW MODELS AND REVOLUTIONARY CONCEPT EBIKE AT INTERBIKE 2018

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1 BULLS UNVEILS 14 NEW MODELS AND REVOLUTIONARY CONCEPT EBIKE AT INTERBIKE 2018 BULLS Continues Its Remarkable, Industry-Leading Rate of Innovation; Delivering Most Extensive ebike Product Lineup in US RENO, NV (Sept. 13, 2018) BULLS, a global leader in the mountain, specialty, and ebike categories, today announced 14 new models across four lines, including the most cutting-edge emtb on the market, E-CORE EVO EN Di BULLS continues to innovate at an unprecedented level with premium technology and demonstrates its thought leadership with the unveiling of the ALPINE HAWK EVO, a concept model with the first-of-its-kind FAZUA drivetrain system. Among the most impressive ebikes launched at Interbike from the BULLS 2019 line up is the E- CORE EVO EN Di With 180mm Fox front and rear suspension, powered by the compact Shimano e8000 motor, as well as the 750W Twincore battery technology, this top-of-the-line ebike is the most cutting-edge emtb enduro on the market. Every year we look forward to Interbike because it provides us a platform to showcase our lineup of industry-leading bikes and introduce the latest global trends to the U.S. market, said Fernando Endara, COO of BULLS BIKES USA. "With 14 new technology-packed models and a thought-provoking concept ebike, we believe the BULLS booth is going to be really busy. BULLS concept model, the ALPINE HAWK EVO, introduces an entirely new drivetrain system to the BULLS family, FAZUA. The integrated ebike system consists of a motor, battery, and display that was entirely developed in Munich, Germany. FAZUA is the most compact and seamless system in the ebike market. As one of the lightest ebike systems on the market, commuters will enjoy flawless integration and zero resistance after hitting max assistance speeds, which will make the ALPINE HAWK EVO the ideal eroad bike. BULLS sets the industry standard in innovation and progression as it consistently debuts more new models with the latest technology year-after-year than any other manufacturer. Key technologies for 2019 include the Brose Drive S Mag motor (15 percent smaller and 1.1 pounds lighter than the current Drive S motor), the Supercore Battery (30 percent more range than its 2018 counterpart) and the new Twin-Core Battery technology (two semi-integrated batteries) making it the biggest semi-integrated dual battery on the market. Additional new technologies include: Shimano Nexus Inter-5E, Compact Sport Interface, BOSCH KIOX, Gates Belt Drive, and Monkey Link compatibility. Furtheremore, Bosch Powertube will now be equipped on more models than ever before, including the best-selling CROSS LITE EVO. *Tech features vary per model.

2 The entire 2019 BULLS lineup of emtb Full Suspension, emtb Hardtail, etrekking, and espeed bikes are the latest addition to an already impressive fleet of current ebike models. - emtb Full Supsension - SIX50 EVO AM 4, AMINGA EVA TR 2, E-STREAM EVO AM , E-STREAM EVO AM , E-CORE EVO AM Di , E-CORE EVO EN Di emtb Hardtail - TWENTY9 EVO 1. - etrekking - STURMVOGEL EVO STREET, LACUBO EVO LITE, and CROSS LITE EVO. - espeed - TWENTY8 E45, GRINDER EVO, ICONIC EVO TR 1, and SENTINEL. BULLS 2019 models, with the exception of the ALPINE HAWK EVO, are now available for order or pre-order. For more information on BULLS visit the website here or follow BULLS on Twitter, Facebook and Instagram. ### About BULLS A leader in the mountain, specialty, and ebike categories, BULLS has the most extensive ebike product line in the United States, offering nearly every rider the bike they desire, from emtb hardtail and full suspension to ecity/trekking and espeed. Founded in Germany in 1994, BULLS offers a diverse selection of bicycles, has enjoyed notable success and widespread popularity as a staple bike manufacturer throughout Europe and the U.S., offering more ebike systems and innovating at a higher rate than any other OEM. BULLS Media Contact: Haley Holston The Brand Amp haley@thebrandamp.com

3 BULLS 2019 TECHNOLOGY BULLS sets the industry standard in innovation and progression as it consistently debuts more new models with the latest technology year-after-year than any other manufacturer. New technology and features throughout the 2019 lineup will deliver improved performance and comfort. New 2019 technologies include: Belt Drive BULLS included more Gates belt-drive models this season on its etrekking line-up. Extremely quiet and low maintenance, Gates belts make the riding experience even smoother and cleaner. Model applied: LACUBA EVO LITE Bosch Kiox Some of the high-end ebike models will now be equipped with Bosch KIOX, the new compact, scratch-resistant color display. It is controlled by a separate remote unit with clear tactile feedback that delivers riding data like speed, rider performance, heart rate, battery state of charge, and much more. Using Bluetooth technology with an optional heart rate strap, Kiox users can check their current pulse range at all times, enabling them to get the most out of their training. Model applied: SIX50 AM 4 SRAM Bosch Powertube Bosch's new ebike battery can be integrated into the frame of an ebike, invisible from the outside. The PowerTube 500 combines style and practicality, offering the power of an ebike with an aesthetic that more closely resembles a traditional bicycle. The PowerTube 500 combines modern design with first class Bosch technology for ebike riders who prefer a clean and timeless look. Models applied: - emtb: SIX50 AM 1/2/3/4; AMINGA EVA TR 2, TWENTY9 EVO 1; - espeed: ICONIC EVO TR 1, TWENTY8 EVO 45 - etrekking: CROSS LITE EVO Brose Drive S Mag The Brose Drive system, which is 15 percent smaller and 1.1 pounds lighter compared to the current Drive S. Further, software optimization and new electronics provide up to 410 percent assistance with an outstanding peak torque output of 90 newton meters over an even wider cadence range. This is the ideal drive for avid mountain bikers, staying true to the natural cycling experience. The ultra-silent Drive S Mag also comes with a new assist level, Flex Power Mode, which has two new features, Cadence Power Control (CPC) and Progressive Pedal Response (PPR). With CPC, the rider can receive 30 percent more support at higher cadence and PPR provides an even faster response when more pressure is applied to the pedals. Models applied: E-STREAM EVO AM 3, E-STREAM EVO AM 4, LACUBA EVO LITE

4 Monkey Link Consumers will no longer be frustrated with cables and screws when adding a new accessory to their Monkey Link-equipped bike. The magnetic technology is available for lights, mudguards, bottle cages and even tools, offering an easy solution for accessorizing an ebike. Nearly all BULLS emtb are now Monkey Link compatible. Available on most emtb models New CSI Display The new Compact Sport Interface has been revamped for The module will have bigger numbers making the display easy to read for everyone. The sleek Compact Sport Interface will also provide more information such as range, trip distance, and total distance. Another new feature includes Bluetooth integration. Riders will now be able to adjust power parameters on the fly from their smartphones. Models applied: E-STREAM EVO AM 3, E-STREAM EVO AM 4, LACUBA EVO LITE Nexus Inter-5E The Nexus Inter-5E with its 60Nm capacity is dedicated to handling the high combined torque of the rider and e-bike system, giving better shifting performance for e-bike riders. It is made from a sealed system of gears hidden inside the hub for easy and clean riding, giving riders an e-bikespecific gear ratio of 263% from the lowest to the highest gears. Model applied: LACUBA EVO LITE Supercore Battery BMZ Group generated a new BULLS Proprietary technology, exceeding the market standard by unleashing a 750Wh semi-integrated battery entirely manufactured in Germany. The new battery will utilize NCA cells-nickel cobalt aluminum type, because it has 30 percent more capacity for the same volume and weight. Models applied: E-STREAM EVO AM 3, E-STREAM EVO AM 4, LACUBA EVO LITE Twin-Core Battery The E-CORE EVO EN Di will be powered by dual batteries. BULLS introduced Twin-Core Battery Technology which utilizes two semi-integrated batteries, each with a capacity of 375Wh. The bike comes equipped with both batteries which combine for a total of 750Wh making it the biggest integrated dual battery system on the market. An additional cover can be purchased to put in place of one battery a lighter ride. Model applied: E-CORE EN Di2, E-CORE AM Di2 *Tech features vary per model

5 PEGASUS DEBUTS UNITED STATES LINEUP OF ETREKKING BIKES AT INTERBIKE 2018 The Respected German Brand Expands Into The U.S. Market To Offer Better ebike Choices At More Affordable Prices RENO, NV (Sept. 13, 2018) PEGASUS, a leading etrekking/ecity brand in Germany, announced today its launch into the United States market with three affordable new ebike models: PREMIO Nu, PREMIO E8, and PREMIO Sport. For over 25 years, PEGASUS has played an integral part in creating a nationwide culture for cycling in Germany. The brand will now bring its durable city and trekking ebikes to city commuters in the U.S. As PEGASUS establishes roots it will work with sister brand BULLS to build presence and distribution in the U.S. The U.S. ebike market is growing and we see that we can leverage our knowledge and expertise of etrekking/ecity bikes in Europe for the U.S. market, said Adam Anderson, Sales and Marketing Manager for PEGASUS and BULLS, North America. We want to offer consumers better choices in ebikes and improve the market. It s not that the market needs more choices, it s that we need dependable brands that have a proven history and track record of creating a culture of cycling, commuting, health and a vibrant lifestyle. PEGASUS is that brand. The 2019 PEGASUS lineup are all powered by Bosch. The PREMIO Nu is powered by the stateof-the art Bosch Powertube, which offers a clean and timeless look. Gates belt drives have been installed in both the PREMIO Nu and PREMIO E8 models, which make for a smoother and cleaner riding experience. PREMIO E8 and PREMIO Sport both come with Bosch Performance Active Line Plus 250W drive train, while the PREMIO Nu is equipped with the Bosch Performance Line CX. The 500Wh removable batteries allow up to 134 miles of riding on a single charge in optimal conditions. Charging time to reach 100 percent battery power is approximately four and a half hours. Each model s 7005 aluminium frame is available in Diamond, Step-thru and Wave frame styles. PREMIO Nu Suggested MSRP $4,699: A powerful yet elegant bike that has all the latest technology. Extremely quiet and low maintenance, the PREMIO Nu is equipped with a NuVinci internal hub system, matched with a Gates belt drive, which allows the riding experience to be even more smooth and clean. PREMIO E8 Suggested MSRP $3,899: The belt-driven etrekking model offers impressive technology including the inner gear Shimano Nexus 8. It s the perfect ebike for a spontaneous adventure or a simple daily commute. PREMIO Sport Suggested MSRP $3,799: An economic bike for everday use that employs a Shimano Nexus drive train. This bike showcases striking power and sophistication, without compromising rider comfort.

6 The launch of PEGASUS in the U.S. comes as an important move to support the idea that bicycles can become an engine of alternative mobility. The brand focuses on the commuter(s) and leisure trekking and etrekking enthusiasts with offerings that are more economical while still being equipped with high-quality, premium components. PEGASUS ebikes will be available through dealers nationwide Spring ### About PEGASUS For over 30 years PEGASUS has made bikes that make its customers happy. The launch of PEGASUS in the U.S. comes as an important move to support the sensible expansion of the cycling infrastructure in cities across the nation. Through proven quality experts PEGASUS consistantly works to improve its brand and the idea that bicycles can become an engine of alternative mobility. Without compromising on materials and technology, PEGASUS continues to develop high-quality bikes at an affordable price. Thus, contributing to the improvement of society towards a better quality of life. PEGASUS Media Contact: Haley Holston The Brand Amp haley@thebrandamp.com

7 PEGASUS 2019 TECHNOLOGY For over 25 years, PEGASUS has played an integral part in creating a nationwide culture for cycling in Germany. The brand focuses on the commuter(s) and leisure Trekking and etrekking enthusiasts with offerings that are more economical while still being equipped with high-quality, premium components and technology. New 2019 technologies include: Belt Drive PEGASUS uses Gates belt-drive this season on two of its etrekking models. Extremely quiet and low maintenance, Gates belts make the riding experience even smoother and cleaner. Model applied: PREMIO NU, PREMIO E8 Bosch Active Line Plus The versatile Active Line Plus is the ideal companion when you want to discover new places and expand your ebike tours beyond the city boundaries. The quiet, small yet powerful drive unit weighs in at just 3.2 kg and offers gentle acceleration. A max torque of 50Nm ensures gentle acceleration while 270 percent max drive supplies sufficient support for city trips or relaxed tours. Models applied: PREMIO E8, PREMIO SPORT Bosch Performance Line CX With a maximum torque of 75 Nm, the Performance Line CX is the ideal drive for ambitious and demanding ebikers. In emtb mode, you always receive the required power from Tour to Turbo. Three-hundred percent max drive provides lasting support for riders enabling powerful drive, fast sprints and a very sporty riding style. Models applied: PREMIO NU Bosch Powertube Bosch's new ebike battery can be integrated into the frame of an ebike, invisible from the outside. The PowerTube 500 combines style and practicality, offering the power of an ebike with an aesthetic that more closely resembles a traditional bicycle. The PowerTube 500 combines modern design with first class Bosch technology for ebikers who prefer a clean and timeless look. Models applied: PREMIO NU NuVinci Internal Hub System The breakthrough NuVinci is a continuously variable planetary (CVP) and changes the way mechanical power is transmitted to improve the performance and flexibility of transmissions for a greener, cleaner future. NuVinci CVP technology provides improved transmission performance and flexibility in everything from bicycles, automotive accessory drives, electric vehicles, lawn care equipment to small wind turbines and beyond. Models applied: PREMIO NU

8 Shimano Nexus 8 The NEXUS 8-speed system delivers a high level of design, quality and function. The Robust construction allows for a long service life. Many technical advances have been achieved, like incorporating SHIMANO s unique Gear Change Support mechanism for low effort shifting. Models applied: PREMIO E8, PREMIO SPORT *Tech features vary per model