EV Roll-out and Infrastructure. Jeanette Clute Manager, Sustainable Business Strategies

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1 Ford s Electrification Strategy: EV Roll-out and Infrastructure IWC, Atlanta GA March 27, 2012 Jeanette Clute Manager, Sustainable Business Strategies Ford Motor Company

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3 Fusion Energi

4 New Electrified Vehicles THE POWER Portfolio Approach OF CHOICE Affordability HEV/PHEV/BEV (customer-driven) Global Flexibility Electrify Highest Volume Platforms Sharing Common Compenets Ford s Strategy Is To Electrify Global Platforms With All 3 Electric Solutions To Drive Choice Of Top Hats, Scale And Affordability. 4

5 Phased Dealer Training and Preparation The electric vehicle will debut in 19 location across the U.S. Ford chose these markets after checking to make sure there's sufficient interest and enough local government and utility support to justify the alternatively powered car. They include: Atlanta, Georgia Austin, Texas Boston, Massachusetts Chicago, Illinois Denver, Colorado Detroit, Michigan Houston, Texas Los Angeles, California New York, New York Orlando, Florida Phoenix, Arizona Portland, Oregon Raleigh Durham, North Carolina Richmond, Virginia San Francisco, California San Diego, California Seattle, Washington Tucson, Arizona Washington, D.C. Austin Raleigh-Durham

6 Customers Needs and Wants for Electrified Vehicles Environmental benefits vehicle has reduced or zero emissions of CO 2 Performance DNA Lower fuel costs Competitive driving range Improves energy security Reduced Environmental impact/carbon footprint Charging When, where, how much and for how long?

7 Electric Lifestyle Supported By Ford In-Car Info with MyFord TouchTM Range, destinations and charge points Brake Coach displays regenerative b k performance brake f Butterfly icons represent additional range beyond one s charge point destination the more there are, the greater the range At Home Charging Value Charging powered by Microsoft 3 4 hour h charge h on 240v home h outlet Compact and easy to install charging station Best Buy installation partnership Smartphone Access with MyFord Mobile Stay connected, monitor/control vehicle via Smartphone Locate charging h stations and d send d destination to the vehicle Program to charge when electricity prices are lowest Receive alerts if the vehicle isn t charging when it it ss scheduled to to, or if charging stops unexpectedly

8 Electric Lifestyle Supported by Ford

9 The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Electric Lifestyle Supported By Ford VALUE CHARGING REDUCE ELECTRICITY COSTS OFF-PEAK UTILITY RATES SET IT AND FORGET IT

10 Charging Customer Segments Main charge spot located in garage or driveway of residence. For fleets customers, main charge location is fleet depot where multiple chargers could be installed. Main charge location is work allowing urban commuters/street parkers to have reliable charge. Also allows extended range for home chargers. For occasional trips, municipal charge locations could be viable option. If reservation system is implemented, could be used for main charge location. Charging Infrastructure is a key enabler to Plug in Vehicles regardless of where consumers end up charging their vehicles

11 Go To Market Approach Leverage Innovative Partnerships to Bring Solutions to Customers and Demonstrate Sustainability Commitment Value Charging Powered by Microsoft allows customers to minimize their energy costs for charging. + Ford jointly designed charge station offers Industryleading price point and charge times twice as fast as the competition. Best Buy through it s Geek Squad will manage installation and customer support of charge stations for Ford customers. Drive Free For Life offers customers a green energy option, sized for transportation needs, at a disruptive price point of less than $9,500 installed. Allow Ford EV drivers to make safe and smart trip trip planning decisions by displaying range calculations & public charge station locations. Systems integrator providing connected vehicle services and infrastructure to EV programs and enabling MyFordMobile.

12 In Region Partnerships and Global Alignment on EV Standards are Key to Successful Go To Market Strategy. Electric Utility Industry: Engagement to ensure smooth product roll-out with ihregards to equipment compatibility, Value Charging functionality, and consumer education. Launch Market Municipalities: Local engagement to share best practices on EV-readiness and Ford participation on EV-advisory panels in 19 launch markets. Global EV-Standards: Incorporate stakeholders to bring standard development efforts closer to vehicle implementation and market penetration realities. Procedures and protocols for physical connections and communications between vehicle, the EVSE, charging stations (residential, work, public) and the grid.. Connector

13 Infrastructure Technology Roadmap $$ (increasing value) Bi-Directional Powerflow, V2G, CO2 Minimization, Renewable Integration & Storage 4 Smart Grid Integration Scalable Demand Side Management, Inductive Charging, Home Energy Backup, 3 Utility & Home Energy Management Integration Time of Use Charging, Renewable Integration, Fast Charging Turnkey Charger & Installation Process 1 2 Basic Charging & Infrastructure Value Leadership FY12 FY14 FY16 FY18 FY20

14 Integrated Approach With Shared Responsibility Manufacturers Governments Consumers Battery Suppliers NGO s Utilities The development of a sustainable electrified market will be dependent on close cooperation between many key stakeholders

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