California Municipal Utilities Association. Chevrolet s Electric Volt

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1 California Municipal Utilities Association February 24, 2011 Chevrolet s Electric Volt Alex Keros Infrastructure Commercialization

2 GM Advanced Propulsion Technology Strategy Improve Vehicle Fuel Economy and Emissions Displace Petroleum Hydrogen Fuel Cell-Electric Vehicles Battery-Electric Vehicles (including Hybrid-Electric EREV) Vehicles (including Plug-in HEV) IC Engine and Transmission Improvements Time Energy Diversity Petroleum (Conventional and Alternative Sources) Alternative Fuels (Ethanol, Biodiesel, CNG, LPG) Electricity (Conv. and Alternative Sources) Hydrogen

3 Chevrolet Volt Electric Vehicle (with a Range-Extender) Industry awards and recognitions include: 2011 North American Car of the Year Motor Trend 2011 Car of the Year Car and Driver 10 Best for 2011 Ward s AutoWorld 10 Best Engines for 2011 Green Car Journal 2011 Green Car of the Year AUTOMOBILE Magazine 2011 Automobile of the Year 2010 Breakthrough Technology, by Popular Mechanics

4 Chevrolet Volt Electric Vehicle (with a Range-Extender) Designed for40miles BATTERY Electric Drive (typically mile EV range) 300 Designed for over miles EXTENDED RANGE Driving on Gasoline New EPA label: 93mpg (35 miles) + 37mpg comb (344 miles) = Overall 60mpg (379 miles)

5 2011 MY Purchase Price: $33,500 includes $7,500 federal tax credit Lease Price: $350 per month Available in California, New York, Michigan, Connecticut, Texas, New Jersey, and Washington, D.C. Production Capacity 2011: 10, : 45,000 60,000


7 Chevrolet Volts are here! Public Education and Outreach Dealer Preparation and Training First Responder Training 12 Cities 6,300 Participants 40+ sessions & 150+ dealers 1,500+ attendees National Safety Training Program with NFPA Began November 2010 Customer driven events at GM Tech Centers in Los Angeles Stakeholder outreach to support decision making on infrastructure Began October 2010 All markets From vehicle details to SPX How will new infrastructure impact customer s experience GM First Responder Website GM and NFPA partnership for training/education

8 Charging and Infrastructure

9 Charging Power Levels 120V (1.2 kw) charging Plugs into standard household outlet Full charge in about 10 hours (temperature dependent) No additional equipment or installation typically required Charge cord standard with the vehicle in NA 120V Cordset 240V (3.3 kw) charging Full charge in about 3-4 hours Efficient and enables more opportunity to drive electrically Will usually require a one-time investment to upgrade garage with dedicated 240V circuit Charger and control logic onboard the vehicle 240V Charge Station

10 GM / EPRI / Utility Collaboration Largest auto-utility collaborative effort in existence -- formed in 2007 Over 50 utility members and the Electric Power Research Institute (EPRI) Focus areas: Vehicle-to-Grid Technical Interfaces, Aligned Messaging, Aligned Policy Priorities, New Business Opportunities (EV-to-Grid) BC Hydro Manitoba Hydro Snohomish County PUD No. 1 Seattle City Light Avista Corp. Hydro-Québec Portland General Electric PacifiCorp NY ISO Great River Energy Hydro One Central Hudson G&E Northeast Utilities Consumers EnergyRochester G&E United Illuminating Dairyland Power We Energies EnWin NYPAConEd Madison G&E DTE PJM LIPA Nebraska Public Power Dist. Exelon PSEG FirstEnergy Sacramento Municipal UD Constellation Energy Lincoln Electric AEP Pepco Holdings, Inc. Hetch Hetchy Water and Power Tri-State G&T Great Plains Energy Hoosier Dominion Resources Pacific Gas & Electric Ameren Duke Energy Southern California Edison Services Progress Energy Salt River Project Arizona Public Service Tennessee Valley Authority San Diego Gas & Electric Arkansas Electric Coop Golden Valley Electric Assn. Southern Company Oncor Austin Energy CenterPoint Energy Progress Energy CPS Energy Hawaiian Electric Co.

11 GM EV Readiness Initiatives GM / EPRI / Utility Collaboration Over 50 Utilities (large investor-owned regional, municipal, rural) Technical, Communication, Policy and New Business work streams DoE Volt, Infrastructure and Advanced Charging Demonstrations (AMI, OnStar, fast) GM/Coulomb, GM/ECOtality DoE Charging Station and Installation Programs USCAR/Grid Interaction Technical Team (permitting initiative) NPVI s (National Plug-in Vehicle Initiative) NPVI Co-Chair and Technical Team Lead Codes & Standards Task Force Chair: SAE J1772; Task Force Co-chair SAE J2894 Project Get Ready, Rocky Mountain Institute (RMI) Public Utility Commission Outreach (NARUC, CPUC, MPSC) Utility Workshops (CA, MI, NY, DC, TX and FL) Bay Area EV Corridor Project, California Ready-Set-Charge, California Collaborative Council, Plug-In EV, California Plug-In Ready, Michigan Emergency Responder Training (CA, etc.) 11

12 Sunday 04:00 Sunday 08:00 Sunday 12:00 Sunday 16:00 Sunday 20:00 Monday 00:00 Monday 04:00 Monday 08:00 Monday 12:00 Monday 16:00 Monday 20:00 Tuesday 00:00 Tuesday 04:00 Tuesday 08:00 Tuesday 12:00 Tuesday 16:00 Tuesday 20:00 Wednesday 00:00 Wednesday 04:00 Wednesday 08:00 Wednesday 12:00 Wednesday 16:00 Wednesday 20:00 Thursday 00:00 Thursday 04:00 Thursday 08:00 Thursday 12:00 Thursday 16:00 Thursday 20:00 Friday 00:00 Friday 04:00 Friday 08:00 Friday 12:00 Friday 16:00 Friday 20:00 Saturday 00:00 Saturday 04:00 Saturday 08:00 Saturday 12:00 Saturday 16:00 Saturday 20:00 Sunday 00:00 Where Are the Cars? Fleet Distribution during week Home Residence Work School & Church Commercial Other Driving % 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Source of Data National Household Travel Survey ; GM Data Analysis (Tate/Savagian) - SAE paper

13 Charging Infrastructure Public High Visibility Commercial/Retail Public Education and Outreach Workplace Corporate, Municipal Parking Lots Residential (majority) Satisfying consumer-driven home installation process Permits, electricians, inspections, meters, rates Public Public Workplace Residential

14 Home Charging Installation GM Teams with SPX SPX is required to ensure national coordination of home installation and to provide a program that is integrated with local government and utility company activities, services and programs SPX will ensure a consistent and coordinated customer experience that meets our common objectives (safe, simple, fast, low cost and satisfying experience) on a national basis GM is collaborating with SPX and utilities to frame a direct working relationship around requirements and degree of involvement SPX to incorporate 4,400 Coulomb and ECOtality home chargers (DOE Awards) Applies to specific geographies, including Southern California Charger H/W costs are covered, installation cost reimbursement is location specific SPX will manage the City of Los Angeles (LADWP / ECOtality) Program for customers 14

15 Online Pre- Installation Survey Home Electrical Site Survey EVSE Installation Process Permit & Inspection Standard Installation (240V) 2nd Utility Meter Installation (Optional) Ready to Charge (240V) Volt Customer Utility Company Volt Customer Customer Completes Online Preinstallation Survey SPX contacts customer and completes home electrical survey Customer / SPX contact utility SPX provides options/quotes to customer SPX secures permit for installation (on behalf of customer) SPX schedules and completes installation SPX schedules inspection Inspector approves install Local electric utility company installs and activates 2 nd utility meter (if required) Customer ready to charge Volt at home EVSE = Electric Vehicle Supply Equipment 15

16 Utility Customer Support Priorities Think like a PEV-buying Consumer & Design a program to delight them Customer Information Establish PEV Infrastructure Customer Service line (1-800 number) Infrastructure installers may also have questions, observations, Provide brochure, website, general Q&A (w/ EDTA-NPVI site) Provide simplified rate program options - encourage correct charging behaviors Ensure close collaboration with key stakeholders, including OEMs, Installers Residential Charging (every PEV buyer needs one reliable place to charge) Ensure low (or no) customer impact for home charging installation Time, convenience, cost - including meter if needed, rate program signups Define Utility role in installation process - first option for mitigating grid impacts Facilitate local fast-track permitting/inspection process Rapid utility response to any local grid issues Anticipate impacts to local distribution systems Near-term focus areas

17 Other Utility Priorities Multi-family Residential/Workplace charging Support outreach - facilitate education and planning Public Charging Consider direct utility ownership of nominal backbone Infrastructure and EV incentives Support credits, waived fees, etc. 17

18 PEV Readiness Enabling an Early Market Coordination and Cooperation Consider a Task Force organized around key issues Simplify Complexity is inherent with so many stakeholders strive for simplicity wherever possible relative to the consumer experience Walk before you run Avoid burdening the system in the near term with long term considerations Permitting Evaluate options: Is the cost of your city s permits going to be a barrier? Can you simplify your city s processes (e.g. online permitting)? Inspector Outreach Support familiarity with: NEC Article 625 EVSE Specifications Installation methods 2 nd Meter / TOU options Utility requirements Stakeholder Coordination Ensure valuable discourse: Utility Programs & Processes Contacts with OEMs & Installers How to help customers Forum to get questions answered 18

19 Alex Keros, GM Infrastructure

20 EVSE Utility Notification Process Key Considerations: Level 1 (120V) vs. Level 2 (240V) Installs Existing Panel Capacity vs. Panel Upgrade Ensure Seamless Customer Experience Privacy Issues Administration Costs of Data Management Volt customer completes pre-installation survey. Phone Discussion Dedicated Call Center Dedicated Call Center Customer is asked to share address, vehicle preference with utility (opt-out statement) The EVSE Installation will be determined by EVSE choice, rate option, existing home electrical hardware. A Three-Way call between Call Center and Utility to discuss. 20

21 Utility Notification Process Evaluation Preliminary Process is Established GM, on behalf of its customers and within its own Privacy policy, will provide EV purchase (address, vehicle) information to the utility. Evaluation: Consumer Behavior Currently, there is no empirical data to show customers will not participate in notifying their utility. GM, in close coordination with our utility partners, will evaluate effectiveness of the process. Process will be adjusted based on learning. Evaluation: Grid Impacts Evaluation of the local electrical service should be evaluated in concert with consumer behavior. For example, Is an EV load (120V or 240V) within the panel capacity driving transformer upgrades? For example, How do panel upgrades impact transformer upgrades? For example, Does consumer behavior increase or decrease percentage of at-risk transformers? Results of this evaluation expected to clarify when information must be provided. For example, Should customer information be provided at vehicle purchase, when customer decides to install 240V, or when a panel upgrade is necessary? GM, along with the utilities, supports preventing local grid issues (i.e. blown transformers). Data need to determine what process or procedure is most efficient and effective. 21

22 Utility Notification Process Privacy Discussion Why is Privacy important? GM must comply with the provisions of its Privacy Statement for US Consumers ( particularly the bolded provision about sharing personal information with third parties, such as a utility: The information you share with us may be used by GM, our affiliates, our licensees, and dealers. It may be used by our suppliers exclusively to provide services for GM, and by our business partners to conduct joint marketing programs with GM. It may also be shared in connection with the sale, transfer or financing of a significant part of a GM business. We will not share your personal information with third parties other than these for their independent use without your permission. Therefore, anytime GM administers any information on behalf of a GM consumer, we must comply with our privacy statement and ensure security of details such as name, address, etc. What are the implications of not complying with one s own company privacy policy? The Federal Trade Commission has jurisdiction over public statements and promises companies make in the U.S., including privacy statements. The FTC has issued a number of Decisions and Orders over the last several years that address violations of Section 5 (Unfair Practices) of the FTC Act involving the privacy of consumer information. The FTC has found that it is an unfair trade practice for companies to collect personal information under a privacy policy that states the information will not be shared with third parties and then to share the information with third parties without providing additional notice to consumers. The FTC has ordered respondents not to misrepresent in any manner, expressly or by implication, the extent to which it honors privacy choices exercised by users. Companies that the FTC has issued Orders against under these circumstances have been censured, ordered to dispose of personal information, fined, and are subject to audit reporting requirements lasting many years. 22

23 Utility Notification Process Privacy Discussion cont d Why not complete forms at the dealership? Dealers, as independent businesses, would be administering a program on behalf of the utility. Why not mandate advanced notification? Or a waiting period? An advanced notification or waiting period would place a barrier to the acceptance of electric vehicles. What can GM do? Applying the above to GM's privacy statement for U.S. consumers, we state that we do not share a customer's personal information with a third party for the third party's independent use without first getting the customer's permission (explicit consent). Utilities under these circumstances would be considered such a third party and we would not be able to share our Volt customer/prospect information with a utility unless we first get the customer's permission. By asking for permission to share only address and vehicle type information, thus avoiding the use and dissemination of sensitive data (e.g.: name, birth date, social security number, etc), permission for sharing data can be obtained through an opt-out process. This means GM will share the data in accordance with our disclosure to the customer unless the customer indicates he or she does not want us to share address and vehicle type information 23

24 Optout