2017 BILLBOARD NETWORKS

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1 2017

2 2017 BILLBOARD NETWORKS Billboards advertising is the original brand building Outdoor format. Large format billboards guarantee standout and cut through in the crowded media marketplace. The excellent location of our assets is capable of generating coverage across all Spanish territories maximizing impacts and coverage. Our networks of billboards and backlights capture the attention of Spain s increasingly mobile population turning Exterion Media into the leading company in large Format in Spain. PREMIUM EXCELLENCE AD HOC LASER 250 L LASER 230 L VERANO SEMANA SANTA mar S SEMANA SANTA monte S KIDS JOVEN MUNDI Pr Ex Ah Ve mar mo Kd Jv Mn Pre Gc Ac Em Bc And Cat Ma Lev Gal Ast Ext PV Luminosos Exclusivos Target Local ÁLAVA 10 5 X 25 ALBACETE 10 5 X ALICANTE X ALMERÍA X ANDORRA X 25 ASTURIAS X ÁVILA X 10 BADAJOZ X BARCELONA X BURGOS 7 X 25 CÁCERES 12 8 X CÁDIZ X CANTABRIA X CASTELLÓN X CIUDAD REAL X 10 CÓRDOBA X GERONA X GRANADA X GUADALAJARA X 15 GUIPÚZCOA X HUELVA 15 9 X HUESCA X 10 JAÉN X LA CORUÑA X LA RIOJA 2 X LEÓN 7 2 X 25 LLEIDA X LUGO 12 5 X 5 15 MADRID X MÁLAGA X MURCIA X NAVARRA 15 8 X 5 ORENSE 8 3 X 10 PALENCIA 5 X 25 PONTEVEDRA X SALAMANCA X 20 SEGOVIA X 10 SEVILLA X TARRAGONA X TOLEDO X VALENCIA X VALLADOLID 10 4 X VIZCAYA X ZAMORA 5 5 X 20 ZARAGOZA X Total general X PREMIERE GRAN CONSUMO ACCESOS EMPRESAS BUSINESS CLASS miandalucía micatalunya mimadrid milevante migalicia miasturias miextremadura mipaisvasco

3 2017 BILLBOARD NETWORKS NATIONAL SEMINACIONAL LOCAL SEASONAL TARGET PRODUCT BILLBOARD 2017 ( ) Premium days Excellence days miandalucia days micatalunya days mimadrid days milevante days migalicia days miasturias days miextremadura days mipais VASCO days miadhoc BeSpoken 420 /unit 14 days Summer may - 4 september Semana Santa Mar april - 17 april Semana Santa Monte april - 17 april Kids days Joven days Mundi days Premiere days Gran Consumo days Accesos days Empresas days Business Class days Short term networks: national, regional or local, targeted or bespoke networks, designed deliver the best audience for your campaign. Long term networks: the best bespoken networks to achieve your long term goals. Backlights networks: internally illuminated backlight billboards in premium locations. 24 hrs. a day. Spectaculars: achieve maximum and long-range standout and visibility. Creative Solutions push the boundaries in Out of Home advertising to create unique and memorable experiences. BACKLIGHTS AD HOC PRODUCT BILLBOARD 2017 ( ) Láser 250 Láser Monthly Fortnigthly Monthly Fortnigthly PRODUCT BILLBOARD 2017 ( ) Ad Hoc Carteleras BeSpoken 420 /unit 14 days Ad Hoc Luminosos BeSpoken /unit Monthly BeSpoken /unit Fortnigthly LT (Long Term) Contact our sales department Super 8 Contact our sales department Exhibition rates. All rates are exclusive of VAT. Production cost not included in billboards networks. Production included on Backlight networks (one artwork).to get information on spectaculars or other advertising formats please contact our sales department.

4 MONOPOLES NETWORK 2017 ( ) / UNIT 2017 Total Network / / DIGITAL MONOPOLES Madrid Network 11 Barcelona Network / / / / Sevilla Network / / / / 2017 Be Digital SAMBIL SHOPPING CENTER SCREEN SCREENS 1 / UNIT / SCREENS NETWORK 2017 ( ) / UNIT 2017 BILBAO DIGITAL KIOSKS Total Network / 560 / 400 / 560 / 17 digital monopoles, located in the most transited accesses from Madrid, Barcelona and Seville. Strategic locations that will impact in a unique way to your audience. One 116sqm digital screen located in Sambil Outlet shopping center in Madrid, which is the biggest shopping center in Spain. Ten 55 kiosks digital screens located in the main center of Bilbao. Greater recall. Exclusive and strategic locations. Unbeatable visibility. Flexibility and instant messages. Exhibition rates. All rates are exclusive of VAT. Production cost not included in billboards networks. Production included on Backlight networks (one artwork).to get information on spectaculars or other advertising formats please contact our sales department.

5 COVERAGE Urban Standard s 4 s 2017 MADRID URBAN LARGE Standard Sides Mega Side Mega Side Plus s s s s s s Madrid is the capital city of Spain and the largest municipality. The city has a population of almost 3.2 million with a metropolitan area population of approximately 6.5 million. It is the third-largest city in the European Union, after London and Berlin. Madrid urban buses (EMT of Madrid) is the leading buses operator in Spain, and the fifth in Europe s s Wrapped Articulated Bus s s More than 400 million of passengers per year in the first city by population and economic potential in Spain. 204 lines and more than 1900 buses to reach your consumer with our media. Madrid audience is highly valuable for advertisers, making it one of the most attractive audiences around.

6 COVERAGE Urban Standard Double Urban Mupi Double Mupi / UNIT 2017 ( ) s s s s s s s s 2017 GREAT MADRID Madrid metropolitan area is the third-largest in the European Union. Exterion Media is the market leader in Outdoor Advertising on transport networks throughout Madrid and the greater Madrid area. 74 lines and more than 500 buses ensure large-scale opportunities for your advertisers to reach the right audience. The young, dynamic and upmarket Great Madrid audience is really attractive to the brands. These buses ensure large-scale opportunities for you to reach the right audience. LARGE Standard Sides Semi Mupi Standard Sides Double Standard Sides Great Side Double Great Side Great Side Plus Double Great Side Plus Super s s s s s s s s s s s s s s s s s s s s

7 COVERAGE Urban Standard s 4 s 2017 VALENCIA URBAN LARGE Standard Sides Mega Side Mega Side Plus Tándem Tándem Plus s s s s s s s s s s Valencia is the third largest city in Spain. His heritage of ancient monuments, views and cultural attractions makes Valencia one of the country's most popular tourist destinations. Valencia's main festival is the Falles. 62 lines and 480 buses to maximize the coverage in the city. Bus advertising can communicate your message to a large and valuable urban audience, quickly and affordably. Contact us today to see the variety of formats and how we can help you to reach your audience and maximize the value of your campaign s s Super s s Super Wrapped Articulated Bus s

8 COVERAGE Urban Standard s s LARGE Standard Sides Mega Side Mega Side Plus s s s s s s 2017 SEVILLE TRAMS AND URBAN Wrapped Articulated Bus s s s s Seville is the fourth-largest city in Spain. Its Old Town contains three UNESCO World Heritage Sites. The Semana Santa (Holy Week) and the Feria de Abril (April Fair), are the two most well-known Seville's festivals. TRAM Wrapped Tram / UNIT 2017 ( ) s s Seville trams and buses offer an extended level engagement and increased brand awareness to people at the heart of one of the most touristic cities in Spain. Advertising in 400 urban buses and 4 trams. 52 bus lines in the busiest streets. Dominate the center of the city in the most effective and impactful way to reach your audience.

9 COVERAGE Urban Standard s s 2017 METROPOLITAN BISCAY LARGE Standard Sides Mega Side Mega Side Plus s s s s s s s s Biscay ( in Spanish Vizcaya) is a province of Spain located in the Basque Country one of the richest areas of the country. Bilbao is the major city of the province famous by the iconic Bilbao Guggenheim Museum. Exterion media buses offer a great coverage in Bilbao city and great Bilbao area, a great chance to impact in one of the most prosperous and important provinces of Spain. 100 Lines and 333 buses to reach the right audience. More than 26 million of passengers per year and 27 millions of kilometers made.

10 COVERAGE Urban Standard s s 2017 MÁLAGA INTERURBAN LARGE Standard Sides Mega Sides Mega Sides Plus Semi Wrapped s s s s s s s s Málaga buses includes the urban lines in Marbella and Torremolinos, as well as Costa del Sol lines. The Costa del Sol welcomes millions of tourists annually covering around the 35% of the Andalucía tourism. 45 lines and 134 buses to reach the heart of this valuable market leaving a lasting impact. A great opportunity to engage with a exclusive and purchasing power target.

11 COVERAGE Urban Standard s 4 s LARGE Mega Side s 4 s 2017 URBAN ZARAGOZA Standard Sides Mega Side Plus s 4 s 2 s 4 s Urban buses of Zaragoza represent a unique opportunity to be present in the fifth most populous municipality in Spain. The city is famous for its folklore, local gastronomy, and landmarks. 310 urban buses and 35 lines to reach the right audience. Highest levels of coverage, frequency and recall. Wide range of advertising formats available. Super s 4 s 2 s 4 s

12 LARGE Standard Sides Mega Side Mega Side Plus s s s s s s 2017 URBAN LEÓN Super s s s s Exterion Media is the sole provider of urban buses in León, a growing and touristic city located in the northwest of Spain. Leon's historical and architectural heritage, as well as the numerous festivals hosted throughout the year, make it a destination of both domestic and international tourism. 13 Lines provides the most effective way of advertising to this local valuable audience. Complete neighborhood-level coverage. Wide range of advertising formats available.

13 COVERAGE Urban Standard s 4 s 2017 URBAN VIGO LARGE Standard Sides Mega Side Mega Side Plus s s s s s s Vigo has an extraordinary economic and tourist potential, being one of the Spanish cities with more rent per capita s s Wrapped Articulated Bus s s With almost population is the municipality with the largest population from Galicia. 39 lines and more than 150 buses cross the city guaranteeing notoriety and coverage.

14 LARGE Standard Sides Semi Mupi Mega Side Mega Side Plus s s s s s s s s 2017 URBAN PALENCIA s s Palencia is located in the north-northwest of Spain. Urban buses are the best media to leave lasting impact on pedestrians, motorists and passengers in the whole city. 6 Lines provides the most effective way of advertising to this local valuable audience. Wide range of advertising formats available. Complete neighborhood-level coverage.

15 COVERAGE Urban Standard s 4 s LARGE Standard Sides s 4 s 2017 URBAN SEGOVIA Mega Sides Mega Side Plus s 4 s 2 s 4 s Segovia is located about 100 Km from Madrid and it is a popular destination for a day trip from the capital. The old city of Segovia and its Aqueduct were declared World Heritage Sites by UNESCO in s 4 s 13 Lines provides the most effective way of advertising to this local valuable audience. Wide range of advertising formats available. Complete neighborhood-level coverage.

16 URBAN STANDARD DOUBLE URBAN STANDARD MEGA REAR STANDARD SIDES FULLWRAP BACK DOUBLE STANDARD SIDES GUIDE TÁNDEM TÁNDEM PLUS These images are reference, merely illustrative of the formats. The definitive measures of each format as well as the templates, will be facilitated by the Sales Department. MEGA SIDE DOUBLE MEGA SIDE

17 BIG SIDE PLUS MUPI MUPI DOUBLE DOBLE MUPI MUPI SEMI MEGA DOBLEREAR MUPI GUIDE MUPI INTEGRAL MUPI SUPER DOBLE WRAPPED BUS These images are reference, merely illustrative of the formats. The definitive measures of each format as well as the templates, will be facilitated by the Sales Department. MUPI WRAPPED ARTICULATED BUS MUPI SUPER DOBLE WRAPPED ARTICULATED BUS

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