TRANSPORTATION & THE SHARING ECONOMY DYNAMIC MARKET

Transcription

1 TRANSPORTATION & THE SHARING ECONOMY DYNAMIC MARKET CTAA EXPO JUNE 6, 2013 ALBUQUERQUE 1

2 A bit about City CarShare A bit more about the Sharing Economy A lot more about Transportation, CCS & the Sharing Economy 2

3 A bit about City CarShare Largest Nonprofit Carsharing Organization in North America Transit-oriented car share model Focus on environmental and social benefit to local community Technology & Innovation Leader Service provider, matching service, technology & info enabler 3

4 City CarShare City CarShare continues to achieve triple bottom-line results as we focus on stakeholders, not shareholders. People Planet Profits San Francisco Bay Area only CO2 Saved-Cars/VMT: 85 million pounds 487 million pounds Miles Driven Saved: 25 million miles 162 million miles Gallons of Gas Saved: 4.3+ million gls million gls Member Savings: Cars Reduced $100 Million 15,840 cars not purchased CCS fleet is up to 35% more efficient than average passenger vehicle on the road (based on EPA data) CCS fleet produces more than 25% less CO2 per vehicle than similar services *Data based on UC Berkeley longitudinal study (Cervero, 2006), Nelson/Nygaard analysis, UCB TSRC (Shaheen) studies, CCS usage data, market comparison analysis 4

5 A bit more about the Sharing Economy Matching Services Service Providers Technology-based Enablers Information Enablers Shared Assets Services Crowdsourcing Trust/Reputation Services The term collaborative consumption is used to describe an economic model based on sharing, swapping, bartering, trading or renting access to products/services as opposed to ownership. - Rachel Botsman 5

6 A bit more about the Sharing Economy COMMONLY Commonly AGREED Agreed UPON Upon Factors FACTORS Efficiency and Innovation are drivers Keeps $ in the local community Provides both community and individual benefits Technology is the glue for the sharing economy Cultural, Philosophical and Lifestyle considerations Fills market gaps 6

7 A bit more about the Sharing Economy Commonly CURRENT Agreed ISSUES Upon Factors Innovation gets ahead of regulation Market gaps vs. legal & institutional convention Lack of data on impact and efficacy Profit attainment requires risk Net Benefits unclear Trust required 7

8 A bit more about the Sharing Economy Commonly Examples Agreed Upon Factors Trust & Reputation Matching Services Information Enablers Asset Sharing Crowdsourcing Service Providers Many Sharing Economy organizations fit in multiple categories. 8

9 Players in the Transportation Sector (sharing economy) Carsharing Peer To Peer Vehicle Sharing Ridesharing One-way Carsharing Shuttle Services Carpooling Transit Bikesharing Parking Apps 9

10 Definition Matters Carsharing (traditional) Provides proven environmental, affordability and community benefits. 24/7/365 access to a dispersed network of green vehicles at self-service, unattended locations, where fuels, insurance, reserved parking and maintenance are included. Hourly and longer trips are available on roundtrip basis. Focus is reducing car ownership and dependence. Peer To Peer Vehicle Sharing (P2P) Environmental, affordability and community benefits not yet researched and proven. Access to personally-owned vehicles, available on a periodic basis, for short and long term use, on a roundtrip basis. Key exchange is often required. Maintenance responsibility of owner. Gas is sometimes included. Insurance provided, sometimes for a premium. Focus is increased use of an underused asset. One-way Carsharing Environmental, affordability and community benefits not yet researched and proven. Self-drive taxi service, where a dispersed network of vehicles, at unattended locations, are available for one-way trips. Fuels, insurance and maintenance are included. Parking is generally provided within a geo-fence, allowing cars to be picked up and dropped off anywhere. Priced by the minute or hour, and generally offered with one type of vehicle. Offered by OEMs. Focus is on market share of short term trips (e.g. trips taken by transit, taxi, bikesharing, etc.). 10

11 City CarShare Programs Equity & Community Benefits AccessMobile CommunityShare Affordable Housing Initiative Electric Vehicle Expansion Technology Development Education & Advocacy 11

12 CommunityShare Goals: Ensure equity for all in access to transit-oriented carsharing Reduce financial barriers to membership and use Enable social and community organizations (program access and provision) Reduce the burdens on government and the community 12

13 CommunityShare Placing shared mobility into affordable housing and inclusionary housing developments, particularly in underserved areas Discounted programs for low/moderate income families Education and Advocacy 100% funded by City CarShare 13

14 CommunityShare Partnerships with social, affordable housing and community service groups. Discounted membership and driving rates. Equity in transit advocacy. 14

15 About our AccessMobile Program Launched Pilot in April 2008 First wheelchair-accessible carshare vehicle in the nation! Vans have space for up to 2 passengers using mobility devices, 3 other passengers, and a driver Easy-to-use manual, pull-down ramp (rear and side available) Wheelchair fasteners, seatbelts, and instructions manual 15

16 Whether you drive or not, anyone can join! Members can sign up to five drivers on their account. Access members &/or their drivers simply go online (web or mobile) to make a reservation (or call by phone), reserve the AccessMobile, get in, and go! Go places beyond fixed public transit routes and schedules with friends and family. AccessMobile rates varies by plan but generally the cost is $8.25/hour (or lower during Night Owl hours, midnight 8 a.m.) + mileage. Over 130 members Access members use our AccessMobile Equipment. 16

17 How has the AccessMobile affected you? When you re in a powerchair, you can t just hop in your friend s car and get a ride with them to go where they re going but with the AccessMobile, you can go anywhere you need to, any time you need to. -Stephan W., Hayward 17

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19 Market St. #300 San Francisco, CA Rick Hutchinson CEO, City CarShare 19