Young urban vacationers provoke rural tourism destinations

Transcription

1 Where is the carsharing station, ti please? Young urban vacationers provoke rural tourism destinations DI David Knapp, MA, komobile w7 GmbH

2 Where is the carsharing station, please? F. Gopp.at / pixeliode 2

3 Young urban vacationers demand increasingly multimodal transport offers in the holiday destination. THESIS 1 3

4 Urban Population development in Austria Change since 2009 to 2050 in % metropolitan areas are growing Source: Statistik Austria 4

5 Young New mobility trends Decreasing car use Increasing use of public transport Reasons: Altered biographies Use of media and mobility Change of value orientation Budget reallocations Changes in transport system ailability e with car av Peopl Declining daily car use and increasing weekly public transport use of 20- to 29-year-olds Public transportationt ti is used at least once per week Car is used daily Source: InnoZ,

6 Young urban mobility trends Mobility is becoming more diverse = multimodal Using instead of owning Smartphone instead of an own car When you want a glass of milk, are you buying then a whole cow? car2go, frischesgras, ÖBB, DB Systel GmbH, alles werbung, caruso 6

7 Impact Vienna: 41% car-free households Car-free households are an important group of vacationers. These households live in a different mobility reality compared to those in rural areas. 392 cars/1.000 inhabitants Rainer Sturm / pixelio.de Austria ø: 543 cars/1.000 inhabitants 7

8 But Tourism stakeholders mainly still have the windscreen perspective by-sassi / pixelio.de 8

9 Tourism destinations have to react on the multimodal transport demandsd if they want toaddress urban targettgroups. Some do THESIS 2 9

10 10

11 Neukirchen/Bramberg arrivals: inhabitants: Guest card = Mobility card: Free use of the regional railway and busses Discounted use of hikingbusses Discounted rental fee for (e-) Bike Involvement of offers at arrival and departure with the Pinzgaubahn Three new hiking bus-routes Integration of (e-)bike rental Marketing and PR-activities TVB Neukirchen Usage of the regional railway were above expectations 11

12 National Park Gesäuse: Gsei(s)pur arrivals: inhabitants: Shuttle service to the railway station Door-to-door hailed shared taxi service E-scooter rental E-carsharing Mobility information and booking of all mobility services via app On average 3.5 passengers per taxi-trip NP Gesäuse 12

13 Werfenweng arrivals: inhabitants: 950 Train traveling with pick-up service Electric vehicles for rent Car-free village square with solar charging station Local e-taxi and night taxi For arriving guests without a car the entire fleet and the shuttle aswell as ELOIS are available free of charge Werfenweng 25% of guests arriving by train 13

14 By way of tourism new mutimodal transport modes find their way also to rural areas and initiate slowly new behaviour towards alternatives to the use of the own car also by the locals. THESIS 3 14

15 Weißensee arrivals: inhabitants: 790 Traffic calming Nature park bus Shuttle service from railway stations Solar boat E-Bike and e-scooter rental bus passengers (tourists AND residents) in summer season 2012 Due to this passenger demand more frequent bus services were required and introduced. 15

16 Hohe Tauern National Park (Carinthia) arrivals: inhabitants: Shuttle service from railway stations Packages including the railway Introduction of hiking bus-routes Mobility card allows simple use of (hiking) busses in the National Park Mobility center Passengers (tourists AND residents) of hiking busses increased by 38% to in NP Hohe Tauern 16

17 Pitztal arrivals: inhabitants: Car-free mobility guarantee Improved scheduling of hiking- and ski-busses Bus connection to the railway station Free use of the busservice for holiday guests Cooperation between regional stakeholders (tourism associations, cable car operators, communities, transport operators) TVB Pitztal Growth of passengers in public transport by 165% to ( ) Residents use increasingly the new enhanced offer. 17

18 Wishes to Santa Claus MULTIMODALITY IN TOURISM 18

19 Important t Measures Accessibility from the main areas of origin: Direct connections Quality (quality of service, cleanliness etc.) Information, information and information: Multimodal door-to-door information Destinations: Information about accessibility by public transport 19

20 Important t Measures Local Mobility: Offer for car-free guests Offer must be readable (clear, understandable, easy) Offer must be communicated Pricing and tickets: International transport: attractive price offers Local transport: flat-rate tickets (day tickets, weekly tickets) Cooperation between tourism und transport 20

21 The guest measures the multimodal transport standard on site with his familiar and habitual home standard. Mobility of tourism stakeholders Mobility of guests If you want to know something about the future, you must consult the youth. CONCLUSIONS 21

22 BUT STILL, I OWE YOU ONE ANSWER 22

23 Where is the carsharing station, please? Carsharing in tourism destinations? A possible future component in touristic multimodal transport offers F. Gopp.at / pixeliode 23

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