BMW i. VISIONARY MOBILITY.

Transcription

1 BMW i. VISIONARY MOBILITY.

2 BMW i. VISIONARY MOBILITY. BMW i. VISIONARY MOBILITY.

3 WHAT DO YOU SEE?

4

5 THE FIGHTING TEMERAIRE TUGGED TO HER LAST BERTH TO BE BROKEN UP J.M.W. TURNER, 1838

6 ICONIC CHANGE.

7 HOW LONG DO ICONIC CHANGES NORMALLY TAKE? electrifying years

8 ICONIC CHANGES ARE RESHAPING THE INDUSTRY. CO 2 & emissions targets Emobility Driven by climate change Connected Mobility Autonomous Driving Mobility Services Driven by technology BMW Group Seite 8

9 BETWEEN 2020 AND 2025 A FURTHER 20% REDUCTION OFF CO 2 FLEET TARGETS EXPECTED. New vehicle fleet 2008 USA 339g/mi (212g/km) EU 28 China Japan n. a. Illustration Prognosi s Fixed target 250g/mi (156g/km) 200g/mi (125g/km) -26% % % g/mi (102g/km) 130g/km 95g/km 80g/km (risk scenario) 154g/km -16% % % ,9l/100km (164g/km) approx. -12% 2015 approx. -36% ,0l/100km (119g/km) approx. -49% 4,0l/100km (95g/km) km/l (146g/km) 20.3km/l (117g/km) 14.2km/l (166g/km) -12% % 2020 tbd Page 9

10 BMW GROUP. STRATEGY NUMBER ONE > NEXT. We are Number ONE. We inspire people on the move: We shape tomorrow s individual premium mobility. > Brands & Design > Products > Technologies > Customer Experience & Services > Digitalization > Profitability VISION COMPETITIVE ADVANTAGE STRATEGIC APPROACH CORPORATE CULTURE

11 FUTURE INDIVIDUAL MOBILITY. 4 KEY ASPECTS WILL BE THE MAIN DRIVERS. ELECTRIFIED CONNECTED AUTONOMOUS SHARED E-Mobility, BMW's perspectives China-US ZEV policy lab Page 11

12 2006

13 PROJECT i. ICONIC CHANGE

14 BMW i. A HOLISTIC APPROACH. New brand BMW i BMW i8 BMW i3 360 Electric Sustainability BMW i Sales Model Mobility Services Connectivity Page 14

15 THE PERFECT ANSWER?

16

17

18

19 UP TO 300KM RANGE. ZERO CO2 EMISSIONS.

20 AND AS BMW i3s EVEN MORE DYNAMIC

21 -46% COST OF OWNERSHIP. BMW i3-46% Combustion engine vehicle with similar performance 100km E-Range = 3,61 ( 0,28 / KWH)

22 SUSTAINABILITY. Plastic from PET-bottles. Olive leaf dyed leather. Plastic from castor beans.

23 WIND AND WATER ENERGY FOR THE ASSEMBLY. JV Moses Lake, Washington State Carbon Fibre kwh

24 NOT EVERY EV COMES WITH A CO2 FOOTPRINT LOWER THAN A CONVENTIONAL CAR - THE BMW i3 DOES. Conventional EV sometimes > 100 % BMW 118d = 100 % BMW i3 at least 1/3 better In 2013 already the BMW i3 was the first car with a certified CO 2 balance over supply chain, production, usage and recycling of at least 1/3 better than the one of a conventional car.

25 AND? IS IT WORKING?

26 DID YOU KNOW THAT WUSSTEN SIE, DASS. jedes 50. weltweit verkaufte Auto ein BMWist? each 50. car sold worldwide is a BMW?

27 DID YOU KNOW THAT jedes 9. weltweit verkaufte Elektroauto ein BMW i3 ist? each 9. BEV sold worldwide is a BMW i3?

28 DID YOU KNOW THAT thereof 100 vehicles are in service at L.A. Police Department?

29 DID YOU KNOW THAT 4 out of 5 BMW i customers did not drive a BMW before?

30 PLEASE IMAGINE A 2-LITER CAR.

31 2.1 L / 100km/h The Story of BMW i BM-LI April 2016 Page 31

32 0-100km/h in 4.4s

33 STRONG MARKET POSITION. The BMW i8: The best selling Hybrid-Sports-Car worldwide since More successful than all other Hybrid-Sports-Cars together (and also more than e.g. Audi R8). Source: IHS/POLK per June 2017 global new car registrations.

34 BMW iperformance Seite 34

35 Seite 35

36 Seite 36

37 BMW i AND BMW iperformance. STRONG MARKET POSITION. BMW i and BMW iperformance: The world s leading brand in the combination of future oriented powertrains (BEV and PHEV together), market segments (8) and sales numbers (2). The best selling PHEV brand worldwide in The best selling premium PHEV brand worldwide since Sales numbers already on eye level with BMW M / BMW M Performance. BMW i3 and BMW i8 the most awarded cars in automotive history. Source: IHS/POLK 31 August 2017 report; BEV and PHEV 2017 global new car registrations.

38 BMW GROUP BEV + PHEV COMBINED REGISTRATIONS. EXCELLENT MARKET POSITION GLOBALLY. Others* 34 % BMW 11 % BYD 7 % Leading by far in the traditional car industry. On eye level with Tesla. Chevrolet 6 % Mercedes 5 % Bejing Auto 5 % Zotye 5 % VW 5 % Tesla 11 % Renault 5 % Nissan 6 % * Individual volume Source: IHS / POLK 31 August 2017 report; global new car registrations 2017 shares < 4 %. (BEV and PHEV combined).

39 WHATS NEXT? Page 39

40 BMW inext AS SPEARHEAD OF INNOVATION. Connectivity Lightweight Design Purpose - built Interior of the future New sportiness BMW inext Autonomous Driving Electrification Highly Automated Driving Sustainability Artificial Intelligence

41 DRIVE AUTONOMOUSLY. AND WORK.

42 BUT MOBILITY IS MUCH MORE THAN JUST CARS. Seite 42

43 2016 / 2017: OEM S ANNOUNCE E-MOBILITY ECO-SYSTEMS... other OEMs are about to establish not only new brands for their EVs but comprehensive product & service ecosystems for convenient All-In-Solutions Page 43

44 ...BMW I HAS SUCH AN E-MOBILITY ECO-SYSTEM IN PLACE SINCE 2013: 360 ELECTRIC. Installation services Digital Charging Service My Green Energy BMW i Wallboxes Green Energy Faster charging and convenient handling Partners providing premium services for Wallbox installation Smart Charging, Solar Energy, Smart Grid, Smart Home HOME CHARGING Solar carports systems with premium partners to generate your own electricity Partners that offer electricity contracts with 100% renewable energy Public charging cable Access to public charging stations PUBLIC CHARGING Charging Infrastructure Initiator Projects Initiating build-up of local charging infrastructure ChargeNow Access to public charging networks across regions B1 Fast Start Meeting / BM-LI / Page 44

45 BMW i CUSTOMERS HAVE ACCESS TO THE WORLD S MOST EXTENSIVE CHARGING NETWORK. > 70,000 charging points in 28 countries (per 4/2017). a service from BMW i.

46 DID YOU KNOW UN Award in 2015 that we initiated ~5,800 chargers at >3,000 locations worldwide? [Tesla with 5,043 superchargers at 790 locations] Page 46

47 HIGH POWER CHARGING (HPC) AUDI, BMW, DAIMLER, FORD, PORSCHE, VW PLAN A JOINT VENTURE IN EUROPE. High Power Charging Network (<350kw) Today Supercharger (Tesla) 120kW today DC Fast Charger 50kW today Page 47

48 BMW i3 = 20 % OF GLOBAL DRIVENOW CAR SHARING FLEET. More than 150,000 trips with BMW i3 so far - the easiest way to get in touch with emobility. in cooperation with BMW i.

49 SO IS THAT IT? The Story of BMW i BM-LI April 2016 Page 49

50 WE ARE JUST GETTING STARTED

51 25 IN

52 THANK YOU. The Story of BMW i BM-LI April 2016 Page 52

53 summary. AUTONOMOUS Rapid progress into autonomous driving. CONNECTED Powered by strong cooperative partners. ELECTRIFIED Increasing BEV & PHEV vehichles range. Reducing CO2 fleet figures consequently. SERVICES Expansion of BMW mobility services. Target: 100 Millions customers in year The BMW Group Strategy Jean-Philippe Parain Seite 53

54 I M P R E S S U M Energiekonferenz energy2050: Am Marktplatz Energiezukunft: Was wollen Kunden, was kann die Branche? 27. bis 29. September 2017 in Hof bei Salzburg Veranstalter und Herausgeber VERBUND AG Am Hof 6a 1010 Wien September 2017 Copyright: Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlages unzulässig und strafbar. Das gilt vor allem für Vervielfältigungen in irgendeiner Form (Fotokopie, Mikrokopie oder ein anderes Verfahren), Übersetzung und die Einspeicherung und Verarbeitung in elektronischen Systemen.