Meilensteine der Markteinführung Die Tesla Story. MIU Mobilitätslunch Elektromobilität Auto Zürich, 12. November 2010 Hotel Holiday Inn, Messe Zürich

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1 Meilensteine der Markteinführung Die Tesla Story MIU Mobilitätslunch Elektromobilität Auto Zürich, 12. November 2010 Hotel Holiday Inn, Messe Zürich

2 2 Today s Agenda Corporate Overview & Company Information Our Technology and Our Cars More Than a Dream Meet Our Customers

3 3 Today s Agenda Corporate Overview & Company Information Our Technology and Our Cars More Than a Dream Meet Our Customers

4 4 Tesla Corporate Overview Formation: 2003 CEO: Elon Musk (RSA) PayPal, Tesla Motors, SpaceX, Solar city Employees: 800+ Headquarters: Palo Alto, Ca. More than 1,300 cars delivered in 31+ countries Stores on 3 continents, Sales representatives on 4 continents More than 11 million collective kilometers driven by customers

5 5 Tesla Milestones Martin Eberhard, Marc Tarpenning, Ian Wright, Elon Musk, JB Straubel First prototypes to market in 2006 Cover of Time Magazine 2006 Delivery of first Roadster in 2008 Expansion to Europe in early 2009 First Swiss car in fall 2009 Going-public at Nasdaq, July 2010 Acquiring of Toyota Factory in Fremont for building of Model S Daimler, Toyota and Panasonic partnerships (Powertrain supply to Smart, Mercedes A-Class, Toyota RAV 4) Tesla Roadster featured in Gran Turismo and other racing games.

6 6 Tesla s Goal Tesla s goal is to build advanced electric vehicle technology. We want to make electric vehicles affordable to mainstream, mass-market consumers. We sell our own cars directly to consumers. We sell our patented components to other automakers so they can get their own EVs on the road faster. We show the auto industry that consumers really do want cars that are both efficient AND fun! Continuous improvement philosophy marries the best of Silicon Valley and the global auto industry How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't? Robert "Bob" Lutz, former Vice Chairman of General Motors, quoted in The New Yorker Magazine, September 2009

7 7 Tesla Stores and Sales Outlets Europe: Flagship stores in London, Munich, Monaco, Zurich, Copenhagen, Paris. Sales advocates in Madrid, Milan, Vienna, Hamburg and Amsterdam. Coming soon to Europe: Milan North America: 11 stores in the USA. Sales advocates in Toronto, Boston, Washington. Coming soon to Asia Pacific: Sydney, Tokyo, Hong Kong and Singapore.

8 8 Tesla Switzerland Zurich store was the 4th in Europe Current staff: Sales Manager Store Manager Intern Future staff includes: Service Manager Tech 1 Switzerland Sales Representative We want to provide our customers a full service, from the purchase process to after-sales activities to in-store service!

9 10 Why Are We Here? RISING COMMODITY PRICES INCREASING REGULATIONS CLIMATE CHANGE ALTERNATIVE FUEL VEHICLES FAILURE OF ETHANOL IMPROVING BATTERY TECHNOLOGY Numerous big-picture issues are forcing us to think harder about our energy use! GEOPOLITICAL SECURITY CONCERNS

10 11 Today s Agenda Corporate Overview & Company Information Our Technology and Our Cars More Than a Dream Meet Our Customers

11 12 Tesla s World-Class Powertrain Controls and Software Proprietary 56 kwh Lithium ion battery pack Proprietary 288hp AC Induction Motor and Gearbox Power Electronics Module (DC-AC Inverter, Charger)

12 14 Tesla Roadster Performance with a clean conscience Faster than other supercars zero tailpipe emissions 0-97 kph acceleration: 3.9 seconds Range: 340 km (EU certified) 2010 base prices: CH: (incl. VAT) EU: (excl. VAT) UK: 86,950 (including VAT) USA: $101,500 (including federal tax credit)

13 15 Tesla Roadster Sport Higher peak torque 0-97 kph in 3.7 seconds Custom tuned suspension: Adjustable dampers, anti-roll bars Black/Silver forged alloy wheels Yokohama A048 Ultra High Performance Tires Unique Sport interior and exterior

14 16 Tesla Model S Driving Prototype Complete: Production should start in 2012 Tesla Factory: in Fremont, California Best-in-class cargo volume (hood and trunk storage) 0-96 kph acceleration: 5.6 seconds Range options: 250 kilometers, 370 kilometers and 480 kilometers Base price $49,900* * EU pricing to be determined closer to start of production.

15 19 Today s Agenda Corporate Overview & Company Information Our Technology and Our Cars More Than a Dream Meet Our Customers

16 20 Meet Our Customers Jason Stump, architect in Zürich, uses his Tesla every day to get to his projects in a quick and stylish (and clean) way. For Jason, Tesla has been fantastic for him since the first day... Wouldn t return my Tesla for all the money in the world., he says.

17 21 Meet Our Customers Fredy Lienhard is a former professional race car driver (Formula 2, Le Mans, American Race car series). He was one of the first to drive a Tesla in Switzerland and is now taking on an active role in promoting alternative energy sources.

18 22 Meet Our Customers Hansjörg von Gemmingen is a stock broker who lives near Germany s Black Forest. This extreme driver drove one of his previous cars 560,000 miles and has already put about 40,000 miles on his Roadster.

19 23 Switzerland a Country Crazy for Tesla More than 60 proud and happy Tesla owners Biggest Tesla per capita market in the world Excellent infrastructure (power supply, pricing, quality)

20 25 Go to subscribe to our newsleter, and follow us on For test drives after this presentation, please find us in Hall 6 at the e mobile stand or approach me directly