The best you can get from the biggest OE manufacturer! NIGHT BREAKER UNLIMITED!

Transcription

1 Issue 19 The best you can get from the biggest OE manufacturer! NIGHT BREAKER UNLIMITED! The essential bulb range for you and your customers this lighting season is new NIGHT BREAKER UNLIMITED. With up to 110% more light on the road compared to a standard Osram OE bulb and 20% whiter light beam, NIGHT BREAKER UNLIMITED is the ultimate upgrade halogen bulb. Osram only manufacture bulbs therefore all of the research and development goes into developing quality lighting products for all makes and models of cars, bikes and trucks to a standard that surpasses vehicle manufacturer's requirements. In this issue: NIGHT BREAKER UNLIMITED ++ FOG DRL ++ OSRAM APPS ++

2 Welcome to this exciting issue of Mainbeam. As we head into the lighting season we have lots to tell you about, and most importantly the new NIGHT BREAKER UNLIMITED bulb range. This new product range is available now in both halogen and HID bulb types. Providing up to 110% more light on the road ahead (compared to a top quality Osram standard OE bulb), NIGHT BREAKER UNLIMITED also gives a 20% whiter light and a light beam that is up to 40 metres longer. Life is all about choices and it is the same principle when dealing with your customers. Do they want an OE bulb as fitted in the vehicle when new? Or do they want you to fit the new NIGHT BREAKER UNLIMITED bulbs whilst the car is in the garage?...it is all about opportunities and we look at some possible sell up/value increasing opportunities over the page. We can also provide you with many tools to help make your job a little easier. The new Osram fitting DVD (available subject to terms and conditions) helps garages and workshops as it provides a step by step, detailed fitting guide for many lighting applications on most makes and models of cars. It even includes details on how to replace an HID bulb, which in the past has been a dealer fit only. Contact us for more details on these helpful tools. Break the night with NIGHT BREAKER UNLIMITED! Discover unlimited power and performance from the latest upgrade headlight bulbs from Osram. As winter approaches safety on the road should not be compromised. The darker mornings are already here and the summer months are on their way out. It is almost that time of year when drivers will be on the roads for longer periods of time in the darkness and they should be thinking about checking and upgrading their headlight bulbs for one that offers more light and ultimately keeps them safer on the road. New NIGHT BREAKER UNLIMITED is the best upgrade headlight bulb from the biggest and best OE manufacturer. Producing up to 110% more light on the road ahead and a light that is 20% whiter, they are sure to keep drivers safer on the roads this winter. All this is achieved by the high performance filament, special gas filling and the unique and distinctive COOL BLUE INTENSE blue ring coating. NIGHT BREAKER UNLIMITED also provides a beam of light that is up to 40 metres longer than that produced by a standard Osram halogen bulb. This increased beam length significantly enhances forward visibility helping drivers to detect potential hazards sooner, offering improved stopping distances and reaction time. Always replace in pairs. As winter approaches now is the perfect time to check that all the lights on a vehicle are functioning and aligned correctly. When upgrading the headlight bulbs on a vehicle, Osram only recommend that you do so in pairs. To make life easy, retail DUO PACKs and twin blister packs are available as well as single blisters in case a single replacement is required or drivers want to carry a spare. Read all about it online! To coincide with the launch of NIGHT BREAKER UNLIMITED a dedicated website has been launched. Jam packed with product information, videos, bulb application guide and a 'where to buy' tool; it has everything you need to know about NIGHT BREAKER UNLIMITED. NEW WEBSITE Ensure you only offer genuine Original Equipment quality products to your customers this winter. We hope you enjoy reading this issue and if you have any questions, suggestions or need support to help increase and expand your bulb sales potential please get in touch. us at automotive@osram.co.uk John Lancaster SP Business Unit Manager

3 NIGHT BREAKER UNLIMITED NIGHT BREAKER UNLIMITED Halogen Family Available as H1, H3, H4, H7, H11, HB3 and HB4 halogen types there is a product to fit all makes and models of vehicles where halogen bulbs are used. The NIGHT BREAKER UNLIMITED range are all ECE approved and road legal for use on public roads across Europe. No re-wiring is required as they are a like for like replacement of standard halogen bulbs. H1 H3 H4 H7 H11 HB3 HB4 Available now! BS Ref. Osram Ref. EAN 10 ECE V W Base Pack Type NBU-HCB H P14.5s DUO PACK NBU-02B H P14.5s Twin Blister NBU-01B H P14.5s Single Blister NBU-01B H PK22s Single Blister NBU-HCB H /55 P43t DUO PACK NBU-02B H /55 P43t Twin Blister NBU-01B H /55 P43t Single Blister NBU-HCB H PX26d DUO PACK NBU-02B H PX26d Twin Blister NBU-01B H PX26d Single Blister NBU-01B H PGJ19-2 Single Blister NBU-HCB HB P20d DUO PACK NBU-HCB HB P22d DUO PACK HID also available. NIGHT BREAKER UNLIMITED is also available as a HID bulb. D1S and D2S types are available in single boxes; with the D2S available in a DUO BOX. For further information and details automotive@osram.co.uk

4 VALUED ADDED OPPORTUNITIES 1 When a car is in the garage for regular maintenance, a service or MOT why Three Osram Value Added Opportunities for Garages! #1 Offer your customers a choice. not offer your customers a free light check at the same time? Lighting and signalling is the most common failure on an MOT so why not offer to check the brake, tail, signal and headlamp lighting on your customers cars. If you spot a headlight bulb is out then this is the ideal opportunity to sell up to a pair of upgrade bulbs such as the new NIGHT BREAKER UNLIMITED for more light; COOL BLUE INTENSE for a bluer light or ULTRA LIFE, Osram s longer lifetime bulb that is perfect for use where bulb changes are complex or headlamp units are hard to access. Your customers may not even know these choices exist! Osram Automotive Bulb Menu To help your customers choose which bulb type suits their driving style and needs, Osram can offer you a copy of the Osram Bulb Menu to help. Present this to your customer when they bring their car in and offer them a choice...it may reap rewards. If you would like to receive a copy of the Osram Bulb Menu for your garage us: automotive@osram.co.uk

5 # #2 Make your customers aware that you can supply and fit! OSRAM Ref: LEDDRL401 EAN 10: Sales Pack Quantity: x 5 DRL Kits 23 VALUED ADDED OPPORTUNITIES OSRAM Ref: LEDFOG101 3EAN 10: Sales Pack Quantity: x 4 DRL Kits Some of the new aftermarket fit DRL (Daytime Running Light) Kits can be a little bit tricky to fit for a DIY enthusiast, so this is a good opportunity to take the hassle away from your customers and offer them a supply and fit DRL service. Osram can offer your customers four different types of DRL kits to suit all driving styles and requirements as well as budgets. Let your customers know that they too can get that DRL look that you see on all newly manufactured vehicles these days and let them know of the added benefits of having a DRL function on their vehicle. All you then have to do is sell it to them and fit it for them! Every DRL Kit in the Osram range comes complete with comprehensive fitting instructions. Contact us for more details on the range or check out the Osram website - OSRAM Ref: LEDDRL301 EAN 10: Sales Pack Quantity: x 4 DRL Kits We are offering you an exclusive opportunity to sign up and become an approved Osram Installer, allowing you access to our unique DVD fitting guide. The DVD once registered and installed on a laptop or PC allows you to access detailed bulb fitting instructions for most makes and models of cars with illustrations on how to change a particular bulb and a list of possible upgrade bulbs for that application. It even helps you to change bulbs that have been regarded as dealer fit only in the past. This DVD also enables you to access information that can help with sell up opportunities, generating additional business for you!* To sign up and become an Osram Installer please complete the from opposite and return it to: Osram Ltd, FREEPOST, NAT 10207, Langley SL3 6BT *DVD will be issued subject to terms and conditions OSRAM Ref: LEDDRL101 EAN 10: Sales Pack Quantity: x 2 DRL Kits #3 Sign Up to be an approved Osram Installer. Osram Installer Contact Name: Company Name: Address: Postcode Telephone: Website: SIGN UP All data supplied will only be used by Osram UK Ltd and will not be released to any third parties. If you wish to be removed from the Osram database please write to us automotive@osram.co.uk. From time to time we would like to keep you informed and updated on promotions and new products from Osram. If you do not wish to receive any further information from Osram please tick here and your details will be removed.

6 Osram Apps Get the Osram Apps and stay informed even when on the road! Vehicle Light To ensure you always know which type of bulb is required for a vehicle, there is the "Vehicle Light" App for Apple and Android devices to assist you in making the right bulb choice. Find the right product for most makes and models of vehicles for almost every application; ranging from dipped beam, main beam, indicator and brake lights, right up to the reversing lights. For passenger cars you can now also find the right bulbs for interior lighting applications. DRL Highlights Transform a car with LED Daytime Running Lights! With the innovative "Highlights" App you get an interactive experience of the advantages of fitting LED Daytime Running Lights. It couldn't be easier: Take a photo of the car into which you want to "install" the DRLs and see for yourself how they will look and perform. Save the photo on your smartphone or share it with your friends by or social media. Into the (LED) BLUE! The range of LED retrofit bulbs has just got bigger and now includes Ice Blue and Amber 501 (W5W) types. These new types increase the Osram LED portfolio to twelve different types with various colours and colour temperatures. For interior use only! All LED retrofits are only approved for use in the interior of a vehicle. This is great news for design and style conscious drivers who want to make their car stand out. LED retrofits can be used to replace standard interior bulbs in applications such as the footwell, overhead reading lights, glove compartment and in the boot. Osram s LED retrofits utilise the latest optical diffuser material giving an all round distribution of light compared to some aftermarket LED bulbs which only project light in one direction or give that dotted LED effect. Contact us for more information on the complete range of LED retrofit bulbs. Osram COOL WHITE W5W (BS Ref. 501) (left) with an Osram ICE BLUE W5W (BS Ref. 501) (right)

7 Add instant style and increase safety on the road with the new retrofit FOG DRL! FOG DRL The range of aftermarket fit Daytime Running Lights (DRLs) from Osram has been extended to include the new FOG DRL for cars and trucks. This new addition provides an LED Fog Light with an even light output; the unit uses light guide technology for the DRL function and also incorporates assisted cornering (activated when indicating). This standard sized FOG DRL fixture has been designed to replace most modern halogen fog lamps and is the first on the market to incorporate assisted cornering. The FOG DRL creates a wide beam angle providing an increased field of vision on the road ahead in poor weather conditions. When the FOG lights are not in use the DRL function is activated enabling drivers to be seen by other road users more easily. Osram Ref: LEDFOG101 EAN 10: Sales Pack: x 4 DRL Kits Features and Benefits: - For 12V and 24V vehicles - ECE approved - Road legal - IP67 rated - Wattage Fog 7W / DRL 10W - Colour Temp Fog 6000K / DRL 5200K - Lifetime of 5000 Tc hours - Diameter Ø 90mm - 85% energy saving - 5 year Osram guarantee* All the DRL Kits in the Osram range have been designed for self installation and every kit includes comprehensive step by step fitting instructions. Certified to ECE and SAE regulations makes them approved for use on public roads. The IP67 rating makes them waterproof and ready to tackle extreme weather conditions. Whilst it is not a UK requirement to have a DRL function on a vehicle that does not currently have DRLs drivers and fleet operators might like to think about the increased road safety benefits that can be gained from fitting an aftermarket DRL Kit. A guide to some of the vehicles the FOG DRL fits: Here is how the FOG DRL works: Make/Model Month/Year CITROEN C4 11/2004 C5 10/2004 C6 09/2005 FORD Fiesta 11/2005 Focus 01/2008 Focus C-Max 12/2010 JAGUAR S-Type 08/2003 X-Type 03/2004 * Make/Model Month/Year LAND ROVER Freelander 02/2006 Range Rover Sport 02/2005 RENAULT Clio 11/2008 Megane 09/2002 Twingo 06/2007 TOYOTA Avensis 04/2006> Auris 10/2006> Verso 04/2009 Yaris 11/2005 Make/Model Month/Year VAUXALL Astra 02/2002 Corsa 05/2007 Meriva 05/2003 Zafira 07/2005 APPLICATION GUIDE AVAILABLE!

8 Mini LED Inspection Lamp! Struggling to see under the bonnet, in the garage or just generally in need of an additional light source for those hard to see areas? The LEDinspect mini inspection lamp has 24 high quality, long lasting cool white effect Osram LEDs, with a colour temperature of 6000K (Kelvin). A small 360 degree rotating hook and a strong magnet on the back means it can be hung or stuck almost anywhere - even the smallest of spaces under a cabinet or bonnet. It can also be used as a torch, with three additional LEDs on the top. Bright white light wherever you need it! LEDinspect Mini is the first product in a new range of LED inspection lamps from Osram. Its robust high quality makes it perfect for use in any workshop, car, tent or even in the home. The durable, dirt resistant surface is easy to grip and fits neatly in the palm of your hand - at just 9.8cm x 6.4 cm x 3.5cm. Complete with 3 x AAA batteries, it is ready to use straight from the pack. Osram Ref: LEDIL302 EAN 10: Sales Pack: x 24 Mini Inspection Lamps Contact Us... Osram Customer Service Centre: Telephone: Fax: automotive@osram.co.uk Sam Buckley AM Internal Sales Advisor Mike Ford Aftermarket Sales Manager Terri Pearson SP Marketing Manager John Lancaster SP Business Unit Manager # COMPETITION! To celebrate the launch of NIGHT BREAKER UNLIMITED there are 10 pairs of H7s to be won! Simply answer the following question correctly, complete the form below and return it to our FREEPOST address: Osram Ltd, FREEPOST, NAT10207, Langley SL3 6BT. 10 lucky winners will be picked at random! How much more light does NIGHT BREAKER UNLIMITED produce? WIN! Name: Company: Address: Postcode: Telephone: Terms and Conditions apply: 1) Closing date for entries is 31st December ) Only one entry per person. 3) x 10 H7 DUO PACKs of NIGHT BREAKER UNLIMITED to be won. 4) No cash alternative offered. 5) Images shown for illustration purposes only. 6) Ten winners will be picked at random from all correctly answered entries received by the closing date. 7) Winners will be notified by 31st January ) All data supplied will only be used by Osram UK Ltd and will not be released to any third parties. 9) If you wish to be removed from the Osram database please write to us automotive@osram.co.uk. From time to time we would like to keep you informed and updated on promotions and new products from Osram, including the receiving of Mainbeam direct to your door. If you do not wish to receive any further information from Osram please tick here and your details will be removed and you will no longer receive Mainbeam. Osram