Outdoor Power Equipment, Marine and ATV/UTV aftermarket service parts products combined account for nearly $2.8 billion in sales nationally.

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2 Did you know? Outdoor Power Equipment, Marine and ATV/UTV aftermarket service parts products combined account for nearly $2.8 billion in sales nationally. Did you know? The average homeowner/do-it-yourselfer owns 1.3 vehicles, yet they also own 4.1+ small engines including: Mowers Chain Saws Blowers Trimmers ATV/UTVs Tillers Boats And More

3 U.S. HOUSEHOLDS: Do you own lawn and garden equipment? Nearly two-thirds (65%) of American households own at least one piece of lawn and garden equipment, including power or non-powered, manual tools and implements. Do U.S. households own lawn and garden equipment? 80% 70% 65% 60% 50% 40% 35% 30% 20% 10% 0% Yes No E-shopping and lawn and garden equipment (n.d.). In Retrieved Feb. 5, 2015 from

4 When you need complete coverage with engine and drive parts, there s no faster, easier way to get them than with Prime Line. We re talking total support with national distribution and oversize inventories to help get our customers back on the job fast. When you install Prime Line parts, they fit just like the parts they replace. We guarantee it. Power Equipment Coverage Lawn Mowers Commercial Mowers Weed Trimmers Blowers Garden Tillers Snow Blowers Generators Chain Saws Pressure Washers Welders Product Categories Air & Oil Filters Bearings & Bushings Belts, OEM Exact Fit Blades Electrical Systems Fuel Systems Ignition Systems Internal Engine Mower Deck & Drives Mufflers Oils & Lubes Starter Parts Shop Supplies Throttle Controls Tires, Tubes & Wheels

5 Market Information The outdoor power equipment market covers a vast group of customers that utilize our products every day. These include: Golf Courses Utility Companies Landscape Companies Airports Farms Small Engine Shops Rental Companies Park Departments Implement Dealers Municipalities Fleets Cemeteries County/City Garages Contractors And many more! Facts on the Market More than 6 million gas-powered mowers are sold every year. About 35 million small engines total are sold every year. If a typical person keeps their lawn mower for 7 years, it would mean that there are 56 million lawn mowers in operation.

6 RISING WATERS Boat sales continue increase. In 2014, new boat sales were up 9.4 percent year-over-year through September to 210,200 units. This is the third year in a row of sales gains, following a 7.7 percent gain in 2012 and 5.3 percent in Unit Sales by Propulsion ( ) (12 Month Rolling Through September) 220, , , , ,000 Units 120, ,000 80,000 60,000 40,000 20,000 0 September September September September Sweet, Jonathan (2014, December) forecast: More of the same. Boating Industry Retrieved from

7 For over 40 years, Sierra has been a leading Marine Engine and Drive Parts Supplier in the United States. Our company supplies over 50 countries with quality marine parts backed by our industry leading warranty. Sierra pioneered the marine aftermarket and set the standards for quality, reliability, and performance with our ignition parts the highest quality on the market. Most have exceeded the quality and performance of the OEM parts they were designed to replace and have become the technician s product of choice. With competitive pricing and unsurpassed customer service, it s no wonder that you can earn more with Sierra. Product Coverage Outboard Boats Engines & Drives Inboard Boats Engines & Gear Boxes I/O Boats Engines & Drives Facts on the Market There are over 12 million recreational boats in the United States. Outboard boats are the most popular type of new powerboat sold, making up 82% of the market.

8 Product Categories Sierra offers over 6,000 products that meet or exceed original equipment parts in the following categories: Ignition Systems Electrical Products Fuel Systems Cooling Engine Diagnostics Internal Engine Drive Systems Engine & Drive Gaskets Oil Filters Starters & Alternators Carburetors Tools & Shop Supplies Oils & Lubricants Shields Hose Gauges Gas Springs & Accessories

9 BOOMING BUSINESS The growing ATV/UTV market. Wisconsin has seen nearly a tripling of ATV registrations since In 2012, it became mandatory to also register UTVs. Of the total 293,146 registrations, 10,608 were UTVs. Wisconsin resident ATV registrations ( ) 293, , , ,000 SOURCE: Wisconsin Dept. of Natural Resources, ATV Enforcement and Safety Report The Cap Times

10 Building off of more than 40 years of experience in the recreational aftermarket service parts market, Prime Line is excited to announce our new Powersports product offering. Backed by our continued drive to serve our customers, and our commitment to quality, this was a natural progression for our company. The same consumer demographic that own boats and small engines also own ATV/UTVs. By adding our Powersports line, we can continue to serve our customers better. Whether you are out to work hard or play hard, you can depend on Prime Line. Facts on the Market Almost every farmer owns one or multiple ATVs and/or UTVs. 775,000 new ATV/UTV units are sold annually. $6.5 Billion - ATV/UTV Market.

11 Product Categories With such a low seasonality, there is always a significant demand for service parts. Farms, parks, municipalities and a heavily based do-it-yourself demographic can all account for the customer base in this expanding market. Our Powersports line offers over 1,200 ATV/UTV service products from several categories including: Fuel & Oil Filters Wheel Bearing Kits Belts, OEM Exact Fit Brake Pads/Shoes CV Boot Kits Sprockets CDI Units Solenoids Starters/Alternators Voltage Regulators Ball Joint Kits Fuel Line Tie Rod Kits Headlights Mud Clips/Fasteners Steering Bearing Kits Tires & Tubes And Much More!

12 WHY SHOULD YOU GET IN THE BUSINESS? Customer Support Committed to providing unsurpassed service, our customer support team understands the importance of providing critical order status information, finding solutions and helping your business run smoothly and profitably. Technical Support Our technical support representatives are one of the best teams in the business to answer your questions and respond to your requests. We troubleshoot problems and anticipate future needs. Why Else? Every customer that you call on or walks into your store owns either a lawn mower, small engine powered product, boat or an ATV/UTV. Part No. BROCH-PLFOCUS SeaStar Solutions All Rights Reserved. Document: BROCH-PLFOCUS. Printed in the USA.