A3PS- Workshop. From ADAS to autonomous driving. Impact to propulsion system & vehicle design

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1 A3PS- Workshop From ADAS to autonomous driving Impact to propulsion system & vehicle design 1

2 Workshop Aims Update on special aspects of ADAS by impulse talks Presenting and exchange the view and standpoint of member organizations regarding ADAS Discussion on business potentials in the field of ADAS for member organizations Identifying common views, collecting project ideas Initializing mutual research programs 2

3 Workshop Program Introduction Inspirational Talks: Potential of ultra light vehicles regarding accident avoidance depending on future C2X & active safety measures Dipl. Ing. Wolfgang Kriegler (Magna/ A3PS) The way to highly automated driving challenges and benefits Dr. Daniel Watzenig (Virtual Vehicle) Integrated Open Development Plattform für teil- und vollautomatisierte Fahrzeugantriebe Dr. Prenninger (AVL List GmbH) 3D Vision An enabling Technology for ADAS and Autonomous Offroad Driving Dr. Manfred Gruber (AIT) Discussion and Conclusion 3

4 Workshop Program Introduction Inspirational Talks: Potential of ultra light vehicles regarding accident avoidance depending on future C2X & active safety measures Dipl. Ing. Wolfgang Kriegler (Magna/ A3PS) The way to highly automated driving challenges and benefits Dr. Daniel Watzenig (Virtual Vehicle) Integrated Open Development Plattform für teil- und vollautomatisierte Fahrzeugantriebe Dr. Prenninger (AVL List GmbH) 3D Vision An enabling Technology for ADAS and Autonomous Offroad Driving Dr. Manfred Gruber (AIT) Discussion and Conclusion 4

5 ADAS - (Advanced Driver Assistance Systems) ADAS address the future development of the vehicle with special emphasis on the use of ICT technologies in terms of semi-autonomous and autonomous driving Objective and Outlook: designed to provide essential information and automate complex or repetitive tasks, leading to an overall increase in driver situational awareness, safety, vehicle dynamics and comfort primarily focused on collision avoidance technologies = to assist the driver & to avoid accidents existing ADAS show a potential for the reduction of accidents but also to reduce the impact energy in case of accidents 5

6 ADAS one of the fastest growing areas of Automotive Electronics ADAS and HEV/EV electronic systems showing growth WAY beyond all other auto electronics application areas 6

7 ADAS Technology Trends ADAS Examples: ABS/ASR Anti Blocking System ESP/DSC El. Stabil. Program FCW Forward Coll. Warning FSRA Full Speed Range LDW Lane Departure Warning LKA Lane Keep Assist BSM Blind Spot Monitoring.. 7

8 ADAS why is it growing so fast? Conservative automotive industry meets progressive electronic industry Governments continue to push for greater road safety Automakers need to introduce new features Consumers interest is growing Prices are coming down now typically in the $00s not $000s Introduction of new fields of business (phones & aftermarket devices) 8

9 Example: New Mercedes GLA - standard ADAS equipment 9

10 ADAS Excerpt from the Media 10

11 Workshop Program Introduction Inspirational Talks: Potential of ultra light vehicles regarding accident avoidance depending on future C2X & active safety measures Dipl. Ing. Wolfgang Kriegler (Magna/ A3PS) The way to highly automated driving challenges and benefits Dr. Daniel Watzenig (Virtual Vehicle) Integrated Open Development Plattform für teil- und vollautomatisierte Fahrzeugantriebe Dr. Prenninger (AVL List GmbH) 3D Vision An enabling Technology for ADAS and Autonomous Offroad Driving DI Christian Zinner (AIT) Discussion and Conclusion 11

12 Inspirational Talks Potential of ultra light vehicles regarding accident avoidance depending on future C2X & active safety measures Dipl. Ing. Wolfgang Kriegler (Magna/ A3PS) 12

13 Inspirational Talks The way to highly automated driving challenges and benefits Dr. Daniel Watzenig (Virtual Vehicle) 13

14 Inspirational Talks Integrated Open Development Plattform für teil- und vollautomatisierte Fahrzeugantriebe Dr. Prenninger (AVL List GmbH) 14

15 Inspirational Talks 3D Vision An enabling Technology for ADAS and Autonomous Offroad Driving Dr. Manfred Gruber (AIT) 15

16 Workshop Program Introduction Inspirational Talks: Potential of ultra light vehicles regarding accident avoidance depending on future C2X & active safety measures Dipl. Ing. Wolfgang Kriegler (Magna/ A3PS) The way to highly automated driving challenges and benefits Dr. Daniel Watzenig (Virtual Vehicle) Integrated Open Development Plattform für teil- und vollautomatisierte Fahrzeugantriebe Dr. Prenninger (AVL List GmbH) 3D Vision An enabling Technology for ADAS and Autonomous Offroad Driving Dr. Manfred Gruber (AIT) Discussion and Conclusion 16

17 Discussion 17

18 Workshop - Discussion Presenting and exchange the view and standpoint of member organizations regarding ADAS! AVL Vif Magna others Business potentials, niches in the field of ADAS? Any project ideas? Mutual research programs? 18

19 BACK-Up 19

20 Discussion What is the time-line to change legal requirements for ADAS and automated driving? How will the future personal transport in cities look like- in which time from now a disruptive change in city vehicle design might be introduced guaranteeing a perfect active safety? Is perfect possible? Will there be a coexistence of all performance cars and vehicles with strongly reduced performance and passive safety for inner city transport (autonomous taxis, EN-Vs, Pods)? Will the customer accept lower requirements on passive safety, since he is less protected in higher speeds? 20

21 Discussion How will automated systems be developed and validated for low failure risk? In such a scenario will we insist in possessing such vehicles or will we use vehicle sharing & renting models? Will people accept and like it? Will future ADAS enable future lightweight Technologies? What influence does ADAS systems have on different drive trains? 21

22 Conclusions ADAS is one of the fastest growth areas in automotive electronics. The global ADAS market is expected to grow from around $18.5bn in 2013 to around $165bn in 2018* (Semi-)autonomous cars being developed by auto OEMs is making the ADAS market progress at a very fast rate in the technology perspective With costs of the ADAS coming down, this has seen a rise in the demand for these systems (luxury cars mass production). Suppliers need to offer a scalable platform that allows cost-effective deployment across a range of features & price points. ADAS development is seeing safety & infotainment worlds collide Safety-centric companies are seeking to hold onto this market Center-stack-centric companies seeking to expand and leverage their increasingly powerful processors and HMI technologies Global OEMs are typically wary of sourcing safety from non-traditional safety vendors. 22 * Global Advanced Driver Assistance System (ADAS) Market - Analysis & Forecast ( ), 2013 IndustryARC

23 ADAS demand on System Level Parking and lighting systems ~63% of market in 2010 Down to 27% by 2019 as other systems see faster growth 23

24 ADAS demand on Sensor Level Ultrasonic sensors not going away! Camera sensors show excellent mix of growth & volume Marktanteil von rund 63%, es ist absehbar, dass sich dieser Anteil bis 2019 auf rund 27% verringern wird, zu Gunsten anderer ADAS-Systeme 24

25 ADAS Key ADAS System Battlegrounds More camera-based driver assist systems will be deployed ADAS is still in an early development phase, hardware and algorithms are in flux. growing use of sensor fusion Cluster processing power requirements will increase Head-up display (HUD) is ideal match for many ADAS products Infotainment companies to expand into ADAS? HMI: How best to communicate? Legislation?

26 ADAS, what about the autonomous car? Legislation being put into place to support autonomous driving developments: Nevada Department of Motor Vehicles issued the first license for a self-driven car in May Nevada's regulations require a person behind the wheel and one in the passenger s seat during tests. Google's autonomous system permits a human driver to take control by stepping on the brake or turning the wheel. Strategy Analytics believes that fully autonomous vehicles will take many years to reach market maturity. Steps along the way will include: More mandating of ADAS technologies for conventional vehicles Deployment of autonomous technologies for highway platooning (e.g. EU SATRE project) 26

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