WELCOME TO TECH. talks TECHNOLOGY ENERGIZES

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1 WELCOME TO TECH talks TECHNOLOGY ENERGIZES A LT E R N AT I V E C O M M U T E S

2 The Opportunities and Challenges of Transportation Technologies Lauren Isaac Manager of Sustainable Transportation March 2017

3 IT S IN THE NEWS.

4 SHARING ECONOMY

5 ALTERNATIVE FUEL SOURCES

6 DRIVERLESS TECHNOLOGY

7 DRONES

8 MOBILITY AS A SERVICE

9 HYPERLOOP

10 SO WHY SHOULD WE CARE?

11 IMPROVED SAFETY What if cars (and trucks, and buses ) no longer crashed?

12 INCREASED ROADWAY CAPACITY AV ONLY Under low-volume conditions, vehicles travel at high speeds with sufficient spacing As volume increases, speed decreases as vehicle headways decrease If AVs could operate at high speed with low headways, huge potential capacity increases

13 NEW MOBILITY OPTIONS

14 REDUCED CAR OWNERSHIP What if this increasingly became this?

15 DECREASED SPACE DEDICATED TO PARKING

16 REDUCED GREENHOUSE GAS EMISSIONS

17 WHY SHOULD WE BE CONCERNED?

18 IMAGINE THIS SMART CITY

19 We need to be WISE about our SMART investments!

20 SO HOW DO WE GET THERE?

21 ACTIONS TO CONSIDER Build awareness Create public/private partnerships Try Backcasting Build a solid data foundation Update plans

22 A WISE SMART INVESTMENT

CONTACT LAUREN Email: Isaac@pbworld.com Phone: 415-243-4659 Website: www.

23 CONTACT LAUREN Phone: Website: Blog:

24 TECHNOLOGY IN MOTION City of San Mateo

SAN MATEO BIKE SHARE PILOT San Mateo not included in original Bay Area pilot City remained committed to hosting bike share Social Bicycles approached City to do a 50-bike

25 SAN MATEO BIKE SHARE PILOT San Mateo not included in original Bay Area pilot City remained committed to hosting bike share Social Bicycles approached City to do a 50-bike pilot Bay Bikes Pilot launched on May 12, 2016 Funded directly by City of San Mateo Bikes located at 13 hubs across the City Bikes Make Life Better is the system operator

26 KEY DIFFERENTIATORS System runs on smart bikes instead of smart hubs Bikes can be locked to any rack or pole Bikes can be put on hold mid-reservation Hubs can be more spread out and have fewer bikes No required hub infrastructure other than standard racks

HUB LOCATIONS Pilot focuses on transportation hubs and employment centers Secondary focus on key commercial destinations Flexibility to adjust locations

27 HUB LOCATIONS Pilot focuses on transportation hubs and employment centers Secondary focus on key commercial destinations Flexibility to adjust locations and quantity of bikes based on demand Many preferred locations have limited space for bike racks License agreements required with private property owners

28 PRICING Hourly rate translates to 8 cents per minute $3 out of hub fee but is credited back if round trip Pricing not intended for cost recovery

29 HEAT MAP

30 ORIGIN AND DESTINATION

recover Currently we have 550+ members Trips per day peaked at 0.

31 TARGET SYSTEM METRICS Membership target is 10 per bike 500 for pilot Ridership goal is to reach 1 trip per bike per day No expectation for user fees to cost recover Currently we have 550+ members Trips per day peaked at 0.4 trips per bike per day in summer/fall In total, we have had 3,700 trips in 8 months of operation

32 IDEAL OUTCOME Expand system further in San Mateo System adopted throughout Peninsula Reciprocity with Motivate s Bay Area Bikeshare system Corporate sponsor identified to cover operating costs Clipper card payment integration

33 CONNECT SAN MATEO CAMPAIGN Based on the Connect Redwood City campaign Intended to be a one-stop shop for local transit info Platform on which to base marketing campaign Dynamic user experience key to site

34 HOMEPAGE

35 MODE PAGE

36 MARKETING CAMPAIGN Radio and Pandora spots Street banners and bus stop ads Employer blasts and print mailings Tabling at community events Yielded 14,100+ web hits 2,800 repeat visits

SCOOP CARPOOL PILOT Pilot carpool program to incentivize people to try new carpooling apps Cost to riders reduced to $2 (from $6 on average) Drivers still get

37 SCOOP CARPOOL PILOT Pilot carpool program to incentivize people to try new carpooling apps Cost to riders reduced to $2 (from $6 on average) Drivers still get paid full amount Pilot lasted from October 2016 through February ,400 users registered in San Mateo and 15,000 matched carpooler rides occurred during pilot

38 Success and Best Practices

39 Goal: Facilitate an improved transportation and circulation network Expected Outcome: Reduce single occupancy vehicle trips during peak commute hours

40 Carpool matching service app Travelers can pre-schedule their commutes Trips created based on specific criteria (origin, destination and preferred commute time) Riders split the cost with the driver (e.g., a 20- mile trip would cost the rider $6) The driver receives $5 and Scoop receives $1

41 Regional vs. Local Solutions Long-term vs. Short-term Strategies Financial Commitment vs. Subsidy Amount Council and Public Support Marketing the Program

42 All rides in and out of Foster City only $2 Leverage existing marketing channels Twitter, Facebook, Marquee Newsletters, flyers Build the brand / program identity Word of Mouth Testimonials Table Events

43 2,000 Program Participants (both workers AND residents) 12,000 Carpool Trips since October 170,000 pounds of CO2 not emitted Subsidy spent faster than expected

44 Other carpooling apps on the market Continue subsidy with Scoop Other cities jumping on the bandwagon Pleasanton, Seattle and more Sometimes small solutions can make big waves

45 Making Technology Work for Commuters M A R C H 9, Commute.org Tech Talks South San Francisco, California

parking Mitigation goal - No net new peak hour trips How does Stanford meet

47 Stanford The GUP What is the GUP? The General Use Permit Governs campus development and growth Sq Ft, beds, parking Mitigation goal - No net new peak hour trips How does Stanford meet this goal? No free parking Innovative TDM On & near campus housing Free Marguerite shuttles Extensive bike program & services

FREE AND DISCOUNTED TRANSPORTATION Eligible Commuters Free and discounted transportation Free Vanpools, Caltrain, VTA, and East Bay express bus service.

Commute Club Receive up to $300 per year plus other rewards, including free Zipcar credit and Enterprise Rent- A-Car vouchers.

48 FREE AND DISCOUNTED TRANSPORTATION Eligible Commuters Free and discounted transportation Free Vanpools, Caltrain, VTA, and East Bay express bus service. Pre-tax savings for eligible commuters, and 50% discount on ACE train through P&TS. Commute Club Receive up to $300 per year plus other rewards, including free Zipcar credit and Enterprise Rent- A-Car vouchers. Free Emergency Ride Home Sustainable transportation users can sign up for a free taxi or rental car for qualifying emergencies. Free commute (trip) planning P&TS offers custom commute planning from your front door to Stanford. Free ridematching service Find others at Stanford to carpool or vanpool. Stanford vanpools are subsidized! And more! Visit transportation.stanford.edu/discounts

49 GROWTH, HIGH COST OF HOUSING, LONGER COMMUTES Concentration near campus: Palo Alto, Menlo Park, Mountain View Growing clusters: San Francisco, Fremont, South San Jose, and along the Peninsula

50 WHAT ARE THE STANFORD ISSUES? Some commuters are not well served by transit Tough nut to crack, but could be opportunities: Ridesharing Those close to campus Technology solutions

52 Is the approach working? How sustainable? Mode split has fallen since 2000 Trip cap has not been breeched yet Credits help when necessary However Caltrain is over capacity Traffic is worse Parking is constrained Housing prices driving commuters further away

53 Technology Data Analysis and Modeling License Plate Recognition digitization and virtualization of parking TDM tech where we are & where we are going

54 Transportation Analysis Tool Two major components 1. Dashboard (Database and Visualization) 2. Mode share model Uses 1. Scenario testing to guide selection of preferred strategies 2. Ongoing analysis tools

55 Dashboard Uses 2015 Stanford Commute Survey and future survey results Very rich data set (20,000 responses) Graphically displays: Commuter home locations Mode share Arrival and departure times

56 Mode Share Model 1) Existing conditions Annual commute survey data provides information on existing commuter home locations and commute characteristics (e.g., mode) Introduction of travel cost and time information establishes the relationship between these factors and mode choice 2) Future baseline Future home locations, travel times, and costs are projected Based on these assumptions about the future, model predicts modes all commuters will choose 3) Scenario testing Introducing new strategies (e.g., a new bus route) changes travel times and costs, which influences mode choice Model predicts numerical mode shift for different geographic zones based on any number of new TDM strategies.

57 Virtual Credentialing - LPR

58 How does LPR Work?

platforms Uber & Lyft pool is this the new way to carpool to work?

59 15 Tech to the rescue!? NuPark & LPR digitizing parking and TDM Scoop daily dynamic ridesharing, costsharing Ride Amigos & Luum - TDM integration platforms Uber & Lyft pool is this the new way to carpool to work? Autonomous vehicles driverless shuttles why can t we have these now?! Bike Share here come the bikes! But do we want them? Electric buses the future of public transit? Bus tracking apps, telematics, performance and route planning luxury or necessity? What about the personal touch?

60 16 What s next? Mobility As A Service (MaaS) o Integrate all transportation forms into one app for payment, trip planning, requests, alerts, etc. - Moovit, Google Maps come close - Include bike sharing, walking On demand services Driverless shuttles, Uber/lyft pool or pods Carpool 2.0: Real-time ride-matching and carpool parking possible with LPR Why not yet? Time the challenging factor edevices bikes, scooters, skateboards, and others designs for the last or first mile. Expensive, storage, allowable use.

61 Stanford University P A R K I N G & T R A N S P O R T A T I O N S E R V I C E S

64 Top Programs/Amenities Currently Offered Bicycle racks Onsite showers Commute.org shuttles Flexible work hours Electric vehicle charging stations Secure bicycle parking Employer paid transit passes Private bus/shuttle service Telework Reserved/preferential carpool parking

65 Top Programs Being Considered Employers subsidized TNC s Compressed work week Mid-day lunch shuttle Parking cashout Bike Share Trip tracking/logging tool Carshare

67 Top Reasons Employers Fund Programs Improving work/life balance Attracting/Retaining qualified applicants Decrease traffic congestion Environmental Concerns

68 Major Concerns Over the Next 5 Years Hiring and retaining employees Competition Tax incentives

72 Survey will remain open for several weeks Results will be distributed to survey participants Commute.org using results to guide future services

73 STAR Platform

74 STAR Platform

75 STAR Platform

76 STAR Platform

77 STAR Platform

78 STAR Platform

79 STAR Platform

80 STAR Platform

81 STAR Platform

82 STAR Platform

Parking & Transportation Services (P&TS) C a r d i n a l a t W o r k W e l c o m e C e n t e r

Parking & Transportation Services (P&TS) C a r d i n a l a t W o r k W e l c o m e C e n t e r Transportation Programs and Services Parking Shuttle & Charters Bicycle Program Sustainable Commuting Sustainability