TNS SURVEY MAY In a nutshell. Countries dynamics. Key findings

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2 TNS SURVEY MAY 5 In a nutshell Countries dynamics France: perception is still very negative, but slightly improving Belgium: south is still very negative and plateauing Italy: alarming increase in negative perception Other surveyed countries: rather stable Key findings Negative perception mostly driven by health and environment concerns Environment concerns mainly linked to deforestation Health concerns have no main, clear rational Palm oil has the poorest health perception of any fat in France & Belgium sth. High relevance of palm oil free proposition in most countries People are not aware of sustainable Palm oil Most people find sustainable palm oil not credible

3 TNS SURVEY MAY 5 DO YOU KNOW OR HAVE YOU HEARD ABOUT PALM OIL? AWARENESS: large increase in Italy, slight decrease in France, stable in other countries. Base: total sample ( interviews in each country) Year French BELGIUM Flemish BELGIUM or difference statistically significant at 95% (vs previous wave)

4 TNS SURVEY MAY 5 WHICH OIL / FAT IS THE WORST FOR PEOLPLE S HEALTH? Palm oil is considered the worst in France and Belgium south. In Italy its negative perception is increasing, reaching same level as lard. Worst oil/fat for people s health 5 4 Base: total sample N EW N EW Lard Palm oil Butter Margarine Other seed oils Rapeseed oil/canola oil Sunflower seed oil Peanut oil Soya oil Maize seed (corn) oil Shea/Karitè Cocoa butter Olive oil Coconut oil Sal Hazelnut oil None of these n= n= n= n= n= n= n=7 n= (43) () n.r. n.r. n.r. n.r. 5 or difference statistically significant at 95% (5 vs. 4) D.4 Which one do you consider to be the worst for people s health? French BELGIUM Flemish BELGIUM Palm oil 4 6 (in brackets previous wave results)

5 TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR BAD FOR YOUR HEALTH? Bad perception is increasing significantly in Italy, whereas it s slightly improving in France and it s remaining stable in the remaining countries BAD Year or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM GOOD WORST BAD

6 WHY IS PALM OIL THE WORST FOR HEALTH? People provide mostly generic answers 5 4 Health related topic PALM OIL Those who consider palm oil the worst n=8 n=399 n=5* n=94 n=3 n=7* n=3* n=* At least one mention PALM OIL I have heard/read about it 8(8) 34 35() 46(35) It contains harmful fats 8 3 5(9) 7() Harmful / bad for the health (generic) 8() 8 8() It causes cardiovascular diseases It is cancerogenous / cancer-forming 9 (5) It increases / contains cholesterol Bad / poor quality product It is fatty / too high in fats 6 (3) 4 4(6) - 4 Deforestation It is over-used Harmful / bad for the environment (generic) It contains chemical / unnatural substances () - 5 Hydrogenated fat It is a mix/hotchpot of ingredients / uncertain ingredients Industrial / excessively industrial product It has been withdrawn from the market It is low cost / low cost production or difference + 5% (5 vs 4) * small bases (in brackets previous wave results) D.5bis Why is the worst for people's health? 6

7 TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR THE ENVIRONEMENT? Negative perception increases significantly in Italy, decreases in France and remains stable in remaining countries. Base: total sample ( interviews in each country) NEGATIVE Year or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM POSITIVE WORST NEGATIVE

8 WHY IS PALM OIL THE WORST FOR ENVIRONMENT? Answers are mostly linked to deforestation 5 4 Environment related topic PALM OIL PALM OIL Those who consider palm oil the worst n=59 n=367 n=58 n=3 n=95 n=34* n=53 n=34* At least one mention Deforestation 45(3) Harmful / bad for the environment (generic) 6() 8 4 (6) (5) Intensive monoculture 5 (9) (9) I have heard/read about it A production process that causes pollution Pollutant waste products /not biodegradable Because of the manufacturing process (generic) Harmful / bad for the health (generic) Exploitation of the workers / profit of the multinationals It contains chemical / unnatural substances It is an imported / not a local product It is over-used Bad / poor quality product It is fatty / too high in fats Waste of resources / natural resources (generic) Industrial / excessively industrial product or difference + 5% (5 vs 4) 8 * small bases (in brackets previous wave results) D.5bbis Why is it the worst for environmental impact?

9 TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR ITS SOCIAL IMPACT? Negative perception increases decreases significantly in France, whereas it is stable in the remaining countries. Base: total sample ( interviews in each country) NEGATIVE Year or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM POSITIVE WORST NEGATIVE

10 TNS SURVEY MAY 5 WHAT IS PALM OIL NEGATIVE FOR? Negative perception of Palm oil Base: total sample 5 4 Health Environment (49) Social () 53 (4) (8) French BELGIUM Flemish BELGIUM Health 53 4 Enrvironment 4 3 Social 3 3

11 TNS SURVEY MAY 5 WOULD IT BE RELEVANT FOR YOU IF INDUSTRIAL FOOD DID NOT CONTAIN PALM OIL? 5 4 Base: those aware of Palm Oil RELEVANT or difference statistically significant at 95% (5 vs 4) French BELGIUM Flemish BELGIUM Palm oil 8 59(49) (in brackets previous wave results)

12 TNS SURVEY MAY 5 Most respondents never heard of sustainable palm oil, green palm and RSPO or difference statistically significant at 95% (5 vs 4) Base: those aware of Palm Oil 5 4 n=57 n=698 n=59 n=64 n=54 n=88 n=596 n=5 % YES Have you ever heard of Sustainable Palm Oil? 9 () % YES on total population Have you ever heard about an organization called RSPO? % YES % YES on total population Have you ever seen this logo? % YES % YES on total population

13 TNS SURVEY MAY 5 Credibility of RSPO certicication is low In your opinion, how credible/reliable is a food product whose packaging carries this RSPO (Roundtable on Sustainable Palm Oil) logo? 5 4 Base: who knows Palm Oil n=57 n=698 n=59 n=64 n=54 n=88 n=596 n=5 () Not at all credible 7 Bottom two () Slightly Boxes credible (3) It makes no 4 difference either 43 way (4) Quite credible Top two (5) Very credible Boxes Mean (-5) No difference statistically significant at 95% (vs previous wave) 4gg) In your opinion, how credible/reliable is a food product whose packaging carries this logo RSPO (Roundtable on Sustainable Palm Oil)? 3

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