Rebalance the Palm Oil image in Europe
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1 BALANCED AND FACT BASED Rebalance the Palm Oil image in Europe Margot Logman, Secretary General EPOA
2 Goal and commitment Goal The European Palm Oil Alliance (EPOA) provides a balanced and objective view on the nutritional, functional and sustainability aspects of palm oil. Commitment We strongly support the uptake of 100% sustainable palm oil. We facilitate and support national industry alliances on sustainable palm oil in Europe to ensure a coordinated approach. 2
3 Our members Cargill Bunge Loders Croklaan Lipidos Santiga S.A. Sime Darby Olenex Unigra Indonesian Palm Oil Association Malaysian Palm Oil Council MVO - The Netherlands Oils and Fats Industry 3
4 EPOA engagement with stakeholders ESPOAG Sustainability standards NGO s National alliances ISPO 4
5 Public Sector: The Amsterdam Declaration 5
6 European sustainable palm oil initiatives ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN UNITED KINGDOM NETHERLANDS POLAND BELARUS BELGIUM LUXEMBOURG GERMANY CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE SWITZERLAND AUSTRIA SLOVENIA CROATIA HUNGARY RUMANIA MOLDOVA GEORGIA PORTUGAL ITALY BOSNIA AND HERZEGOVINA BULGARIA MACEDONIA AZERBAIJAN SPAIN ALBANIA GREECE TURKEY CYPRUS MALTA Countries with a National Initiative Countries discussing National Initiative 6
7 Countries that signed the Amsterdam Declaration ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND UNITED KINGDOM DENMARK NETHERLANDS LATVIA LITHUANIA BELARUS RUSSIA KAZAKHSTAN POLAND BELGIUM GERMANY CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE SWITZERLAND AUSTRIA HUNGARY MOLDOVA SLOVENIA CROATIA RUMANIA GEORGIA PORTUGAL ITALY BOSNIA AND HERZEGOVINA BULGARIA MACEDONIA AZERBAIJAN SPAIN ALBANIA GREECE TURKEY MALTA Countries that signed the Amsterdam Declaration Important countries that we miss CYPRUS 7
8 Telling the palm oil story VR plantation tour European Palm Oil Conference Impact report Brochures Explanimations Infographics Social 8
9 BALANCED AND FACT BASED 9
10 What is happening in Europe with palm oil in food? 1. Palm Oil use in Europe in food decreases 2. Strongly related to worsened Palm Oil image in Europe on nutrition, sustainability and safety 3. Food producers and retailers move away from palm oil 4. Increases use of free from palm oil labels to make it work => moving away from palm oil is no solution! Not to overall improve nutrition Not to quality aspects of food Not to sustainability aspects of food => AND it negatively impacts producers moving to sustainable practices 10
11 11
12 EU palm oil import increased
13 EU Palm Oil demand for food declining 13
14 Palm oil imports for food decreased The European market is shrinking by 5-10 % or million Euro each year 14
15 Palm oil debate in Europe Generally consumers have little awareness of palm oil, it s functional benefit in food and how it is produced Focus debate is on sustainability and health with issues closely linked Increased media attention and political debate on health and sustainability Governments, NGOs and food industry publicly support sustainable palm oil C Debate is intense with mixed focus Health Sustaina bility 15
16 Image of palm oil in food in Europe Kantar consumer perception study: 17 countries, 1000 adults per country, April 2018 People s health Environmental impact Social impact 16
17 April 2018, Kantar Study 17
18 Kantar palm oil perception study countries in April 2018; / country The image of palm oil in 2018 is: Improving in Italy Stable in France, Belgium (and most non-european countries) Worsening in Germany and Poland Bad in Austria (1st year survey) Getting ugly in Spain, which has become worldwide worst in class. The palm oil free claims gain in awareness and remain for most people synonym of better for my health and better for the environment.
19 In fact, where are we? Relative (small 3-5%) role of palm oil in deforestation and big role of sustainable palm oil in preserving rainforest 69% palm oil in EU for food is sustainable NGOs support: Say yes to sustainable palm oil: No palm oil is no solution, sustainable palm oil is 19
20 Palm oil alternatives are not necessarily healthier The proportion of saturated fats in palm oil is lower than the saturated fat content of other fats for similar food applications. Similar food application TFA PUFA MUFA SAFA Coconut oil Dairy butter Cocoa butter Tallow Palm oil Lard Olive oil Sunflower oil Rapeseed oil Lower SAFA content 20
21 Palm oil has been a successful alternative to replace trans fatty acids Palm oil has emerged as a versatile, cost-effective solution for replacing trans fats in products that require a solid fat for functionality. Today the average intake of trans fats in many European countries is below recommended thresholds and no longer a public health concern. 21
22 A mix of palm oil and liquid oils enables structure and optimal nutrition in margarine Structure is provided by palm oil or palm oil fractions MUFA and PUFA are delivered via liquid oils 22
23 Foods Free from palm oil are not healthier than foods with palm oil 1,35 g Palm Oil 0 g Palm Oil It highly depends on what you choose to eat! 23 23
24 Decisions often based on emotions
25 25 25
26 26 26
27 People all over Europe are now talking about palm oil.. BALANCED AND FACT BASED 27
28 Palm oil debate 2013 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN NETHERLANDS BELARUS BELGIUM GERMANY POLAND CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE AUSTRIA HUNGARY MOLDOVA neutral engaged passionate PORTUGAL SPAIN ANDORRA ITALY SLOVENIA CROATIA BOSNIA AND HERZEGOVINA ALBANIA RUMANIA BULGARIA MACEDONIA GEORGIA AZERBAIJ GREECE MALTA 28 CYPRUS
29 Palm oil debate 2014 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN NETHERLANDS BELARUS BELGIUM GERMANY POLAND CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE AUSTRIA HUNGARY MOLDOVA neutral engaged passionate PORTUGAL SPAIN ANDORRA ITALY SLOVENIA CROATIA BOSNIA AND HERZEGOVINA ALBANIA RUMANIA BULGARIA MACEDONIA GEORGIA AZERBAIJ GREECE MALTA 29 CYPRUS
30 30 Palm oil debate neutral engaged passionate AZERBAIJAN IRELAND SPAIN FRANCE ENGLAND ANDORRA ITALY SWITZERLAND LUXEMBOURG BELGIUM GERMANY NETHERLANDS POLAND DENMARK CZEK REPUBIC AUSTRIA SLOVENIA ALBANIA GREECE TURKEY RUMANIA LITHUANIA LATVIA ESTONIA RUSSIA FINLAND SWEDEN NORWAY BOSNIA AND HERZEGOVINA ICELAND MACEDONIA BULGARIA HUNGARY SLOVAKIAY CROATIA UKRAINE MOLDOVA BELARUS MALTA GEORGIA KAZAKHSTAN CYPRUS PORTUGAL
31 31 Palm oil debate neutral engaged passionate AZERBAIJAN IRELAND SPAIN FRANCE ENGLAND ANDORRA ITALY SWITZERLAND LUXEMBOURG BELGIUM GERMANY NETHERLANDS POLAND DENMARK CZEK REPUBIC AUSTRIA SLOVENIA ALBANIA GREECE TURKEY RUMANIA LITHUANIA LATVIA ESTONIA RUSSIA FINLAND SWEDEN NORWAY BOSNIA AND HERZEGOVINA ICELAND MACEDONIA BULGARIA HUNGARY SLOVAKIAY CROATIA UKRAINE MOLDOVA BELARUS MALTA GEORGIA KAZAKHSTAN CYPRUS PORTUGAL
32 Palm oil debate 2017 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN ENGLAND NETHERLANDS BELGIUM GERMANY POLAND BELARUS LUXEMBOURG CZEK REPUBIC UKRAINE SLOVAKIAY neutral engaged passionate PORTUGAL SPAIN FRANCE ANDORRA SWITZERLAND ITALY AUSTRIA SLOVENIA CROATIA HUNGARY BOSNIA AND HERZEGOVINA ALBANIA GREECE RUMANIA MOLDOVA BULGARIA MACEDONIA TURKEY GEORGIA AZERBAIJAN CYPRUS MALTA 32
33 Palm oil debate 2018 ICELAND Passionate debate in many European countries NORWAY SWEDEN FINLAND Less debate in European Countries with strong ESTONIA sustainable palm oil commitment Emotions rule over facts IRELAND ENGLAND DENMARK NETHERLANDS BELGIUM GERMANY POLAND LATVIA LITHUANIA BELARUS RUSSIA KAZAKHST LUXEMBOURG CZEK REPUBIC UKRAINE Increased debate FRANCE SWITZERLAND AUSTRIA SLOVENIA CROATIA SLOVAKIAY HUNGARY RUMANIA MOLDOVA GEORGIA engaged PORTUGAL ANDORRA ITALY BOSNIA AND HERZEGOVINA BULGARIA MACEDONIA AZERBA passionate SPAIN ALBANIA GREECE TURKEY CYPRUS MALTA 33
34 Enough is enough EPOA covers most of the EU market And most of the palm oil production worldwide We are ready to switch to 100% sustainable palm oil
35 Private sector: 100% Sustainable Palm Oil % of palm oil imported into European refineries was CSPO in 2016 An estimated 60% of palm oil used by the European food industry was CSPO in 2016 Supported by: 35
36 Sustainable palm oil contributes to at least 7 Sustainable Development Goals (SDG s) 1. Huge role reducing rural poverty 2. Key food ingredient to help feed the world 3. Development rural areas 4. Improved education 8. Creating jobs in producing countries & EU 10. Boosting socio-economic development 13. Sustainable palm oil helps halt deforestation
37 It can be done All media issues on palm oil monitored in local language through national initiatives and where needed addressed Italy turning point: TV campaigns against palm oil stopped and no palm oil claims generally considered illegal French turning point: more balanced media reporting Nutella tax stopped by French Alliance in cooperation with producing countries and government more balanced and actively involved in supporting sustainable palm oil Close cooperation with Greenpeace and WWF made Segoleyne Royal apologise for call to boycott Nutella and to even sign the Amsterdam Declaration to support sustainable palm oil, more balanced media communication Amsterdam Declaration to support SPO: 7 countries have now signed, all signatories supportive of sustainable palm oil (and not likely to vote negatively related to palm oil)
38 It can be done Industry members of 10 national initiatives have formally committed to use and defend sustainable palm oil. Spain joined in June, EPOA in Poland Task Force with Retail, oleochemicals and local companies and organisations Active lobby / voting advice with ESPOAG and country initiatives resulted in more constructive EP report on palm oil and deforestation Nis supporting sustainable palm oil and outreach activities to government and retail Widely distributed fact based communication material and positions / Q&As with aligned messages on nutritional and sustainability aspects of palm oil NGOs (e.g. WWF, Conservation International and Solidaridad, etc) willing to cooperate with EPOA and even Greenpeace publicly stating that palm oil is no solution. No palm oil is no solution!
39 What is needed to rebalance the debate? lead the market transformation to 100% sustainable palm oil in Europe and push for global change through contribution to the UN SDGs improve the image of palm oil in food on sustainability, nutrition and safety 39
40 What is needed to rebalance the debate 1. Pro-active storytelling about the positive impact of sustainable Oil Palm on the UN Sustainable Development Goals - SDGs People Planet Profit 40
41 THANK YOU! You can contact E: info@palmoilandfood.eu W:
BALANCED AND FACT BASED. Rebalance the Palm Oil image in Europe Margot Logman, Secretary General EPOA
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