BMW Motorrad USA Product Information Bulletin Model Year 2014 New Models: Pricing and Equipment

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1 Dealer Operator / General Manager Sales - New Motorcycles Sales - Used Motorcycles Business Manager (F&I) Service Parts & Accessories Administration Date: 01/20/2014 Bulletin #: M01-14 Source: Motorcycle Marketing Department Name: Sergio Carvajal Title: Product Manager Phone #: BMW Motorrad USA Product Information Bulletin Model Year 2014 New Models: Pricing and Equipment 1. Announcement Model Year 2014 Latest Introductions BMW Motorrad USA is pleased to announce pricing for the five latest Model Year 2014 new models that will launch late winter / early spring of These five models complete our entire model lineup for 2014 (now up to 20 models). Models Included in this Communication R ninet R 1200 GS Adventure S 1000 R R 1200 RT K 1600 GTL Exclusive 2. Aggressive Value Improvement New BMW models continue to set the benchmark in their segments. They offer unsurpassed riding dynamics, a highly attractive design, world s first features and the most comprehensive level of equipment and options, which is unmatched by competitors. But the best part is that the strong product offensive comes with an aggressive value improvement for our customers. The latest models offer new technologies and more content, in certain cases at the same price as their predecessors, for value improvements upwards of $1,000. Details for the value improvement can be found on the following pages, helping you build strong positive sales arguments.

2 3. Wholesale Plan (Preliminary): The preliminary wholesale plan (first warehouse release) for the coming models is the following: R 1200 GS Adventure Last week of January, 2014 R 1200 RT Last week of January, 2014 R nine T Last week of February, 2014 K 1600 GTL Exclusive Last week of February, 2014 S 1000 R Last week of February, 2014 The Sales Department will provide additional details as the release date nears. 4. WHAT YOU NEED TO DO: Read the information in this bulletin to learn about pricing for packages and new options (marked NEW), and most importantly to familiarize yourself with the tremendous value improvement offered by the new models. Before the new models arrive in your stores, it is recommended that your sales team reviews the product details communicated in the Product, Training and Aftersales bulletins: Product Bulletins Training Bulletins Aftersales (Accessories) Bulletins M09_13_Announcement_All_New_R_1200_GS_Adventure M10_13_Announcement_All_New_R_nineT M11_13_Announcement_All_New_S_1000_R M12_13_Announcement_All_New_R_1200_RT M13_13_Announcement_All_New_K_1600_GTL_Exclusive TIB23_2013_New_S_1000_R TIB24_2013_New_R_Nine_T TIB25_2013_New_R_1200_RT (TIB for the R 1200 GS Adventure and K 1600 GTL Exclusive will post soon) (036) Model Year 2014, R 1200 GS Adventure (K51) Accessory Overview (039) Model Year 2014, R 1200 RT (K52) Accessory Overview (040) Model Year 2014, S 1000 R (K47) Accessory Overview (037) Model Year 2014, R ninet (K21) Accessory Overview Make sure everyone in your store that has any customer contact is up to date with the product details, pricing and availability. Take a snapshot of your model year 2013 inventory and put together an action plan to optimize inventory levels by the time new models arrive to your store. Take advantage of the sales programs and relocation support currently available to move remaining MY13 inventory. Review your pipeline and modify orders as necessary according to your specific needs. Important: The Order Bank function has been activated in DCSnet for all new 2014 models. Wholesale flooring terms will be announced at the time of invoicing (prior to model release). Please note BMW Motorrad USA reserves the right to change pricing, terms, packages, options and colors without notification.

3 MSRP Summary Base MSRP Standard Package Premium Package R ninet MY14 $14,900 $14,900 none (14R9) NEW FOR MODEL YEAR 2014 R 1200 GS MY14 $18,200 none $21,550 Adventure MY13 $18,350 none $20,495 (14RA) Change -$ ,055 Value improvement of $1,000 (added ASC, 2 ride modes, steering damper, adjustable passenger seat, stepless adjustable windshield, removable passenger foot pegs, MSRP decrease) Value improvement of $1,325 including package price increase (added dynamic ESA, on board computer pro, GPS preparation, cruise control, LED headlight, ride modes pro, tire pressure monitor, steering damper, adjustable passenger seat, stepless adjustable windshield, removable passenger foot pegs, higher Premium Package price) R 1200 RT MY14 $17,650 $18,250 $20,850 (14RT) MY13 $17,350 $18,350 $20,850 Change +$300 -$100 - Value improvement of $1,100 including base MSRP increase (added heated grips, ASC, two ride modes, steering damper, on board computer pro, multi controller, LED white turn signals, MSRP increase) Value improvement of $1,055 (added GPS preparation, two ride modes, steering damper, on board computer pro, multi controller, LED white turn signals, lower Standard Package price) Value improvement of $1,110 (added dynamic ESA, GPS preparation, hill start control, headlight pro, ride modes pro, tire pressure monitor, steering damper, on board computer pro, LED white turn signals) K 1600 GTL MY14 $29,950 none $29,950 Exclusive (14GE) NEW FOR MODEL YEAR 2014 Added value vs. K 1600 GTL w/ Premium Package of $1,060 including base MSRP increase (added keyless ride, heated back rest, Exclusive saddle seat, Exclusive Exhaust, armrests, engine protection bars, inner bags (3), top box rear light, ground lighting, Exclusive surface finish) S 1000 R MY14 $13,150 $13,995 $14,950 (D12) NEW FOR MODEL YEAR 2014

4 MY 2014 R ninet ALL NEW MODEL Top Five Key Selling Points The R ninet is all about pure riding pleasure in the most classic way. Blends classic design with cutting edge technology; for example, the front suspension and radial monoblock front brakes are derived from the S 1000 RR. Exudes high quality and a high level of craftsmanship with an all-aluminum fuel tank. Wide range of customization opportunities. A homage celebrating 90 years of BMW Motorrad. Base Model MSRP $14,900 Standard Package MSRP $14,900 Base model with Standard Equipment Premium Package None Standard Equipment List of Standard Equipment Integral ABS Modular frame concept with removable rear foot peg frame and rear frame 3 mounting points on rear axle housing (for customization) Adjustable rear spring preload Adjustable rear shock rebound damping Radial front brakes Aluminum fuel tank On Board Computer White turn signal lenses LED rear light Colors ND2 Black Storm Metallic Special Packages None Options 603 Anti Theft Alarm $395 Rules None

5 Photography ND2 Black Storm Metallic

6 MY 2014 R 1200 GS Adventure Top Five Key Selling Points More power with added smoothness and cruise control New air/water-cooled boxer (125 hp, 91 lb/ft) with added smoothness and tractable power thanks to a new engine crankshaft and vibration damper. Ride-by-wire throttle with optional cruise control. 5 bikes in 1 Five available ride modes adapt the Adventure to any riding situation rain, road, dynamic, enduro, enduro pro. Intelligent suspension Optional Dynamic ESA semi-active suspension continuously adjusts damping in milliseconds, compensating for road conditions and rider input. The rider can also adjust settings (spring preload and damping) according to motorcycle load or firmness preference. Light and nimble New aluminum gas tank saves weight and keeps the bike narrow in the rider s seat and knee areas: The new Adventure is 7 lbs lighter (wet weight) than its predecessor. Adjustable wind protection New, larger Adventure windscreen can be adjusted via a handwheel. Base Model MSRP $18,200 Value improvement over predecessor model $1,000 Added equipment (over predecessor model) $400 ASC (Automatic Stability Control) $100 2 riding modes (rain, road) $100 steering damper $50 longitudinally adjustable passenger seat $150 stepless adjustable windshield via hand knob $50 removable passenger foot pegs $150 lower base MSRP (-$150) $1,000 Standard Package None Premium Package MSRP $21,550 Premium Package equipment Code Description Code Description 233 Touring Package (191, 221, 272, 538, 562, 680) ZTL Technology Package (192, 224, 519, 530) Value improvement over predecessor model $1,325 Added equipment (over predecessor model) $150 Dynamic ESA (Electronic Suspension Adjustment) $55 On Board Computer Pro $205 GPS Preparation $350 Cruise Control $820 LED Headlight $200 Ride Modes Pro $250 Tire Pressure Monitor $350 additional standard equipment: Steering damper, adjustable passenger seat, stepless adjustable windshield, removable passenger foot pegs $-1,055 Premium Package price increase over predecessor $1,325

7 Standard Equipment List of Standard Equipment Integral ABS (disengageable) ASC (Automatic Stability Control) NEW: 2 ride modes (rain, road) NEW: Steering damper NEW: Stepless adjustable windshield Height adjustable rider seat NEW: Longitudinally adjustable passenger seat NEW: Bolt on/off pillion rider foot pegs Hand Protection On Board Computer Aluminum engine guard Accessory socket LED rear light White turn signal lenses Center stand Colors 751 NC2 NC3 Alpine White (with Black / Olive Grey seat) Olive Green Metallic Matt (with Black / Olive Grey seat) Racing Blue Metallic Matt (with Black / Blue seat) Special Packages The Special Packages group popular options, offering them at a discounted price. These special packages and the options described below are used to configure the typical Standard and Premium packages used to place production/orders in the pipeline. 230 Comfort Package: Includes 350 (Chrome Exhaust), 519 (Heated Grips) and 530 (TPM Tire Pressure Monitor) 233 Touring Package: Includes 191 (Dynamic ESA), 221 (On Board Computer Pro), 272 (GPS Preparation), 538 (Cruise Control), 562 (LED Auxiliary Lights), 680 (Saddle Bag Mounts) ZTL Technology Package: Includes 192 (LED Headlight), 224 (Ride Modes Pro), 519 (Heated Grips), 530 (TPM Tire Pressure Monitor) $500 $1,925 $1,425 Options NEW: Dynamic ESA NEW: LED Headlight NEW: On Board Computer Pro (only w/ 233 Touring Package) NEW: Ride Modes Pro NEW: GPS Preparation Chrome Exhaust $950 $820 Package $300 $205 $ Heated Grips TPM (Tire Pressure Monitor) NEW: Cruise Control LED Auxiliary Lights Anti Theft Alarm Off Road Tires Saddle Bag Mounts $250 $250 $350 $450 $395 $350 Rules ZTL (Technology Package) not with package 230 (Comfort Package)

8 Photography Alpine White Olive Green Metallic Matt Racing Blue Metallic Matt

9 MY 2014 R 1200 RT Top Five Key Selling Points More power with added smoothness and cruise control New air/water-cooled generation boxer with added smoothness thanks to a new engine crankshaft and vibration damper. Longer final drive ratio for effortless cruising at high speeds. Shift Assist Pro Clutchless upshifts and, for the first time, also clutchless downshifts. The new RT blips the throttle, matching rpm for smooth, perfectly matched downshifting. Intelligent suspension Optional Dynamic ESA semi-active suspension continuously adjusts damping in milliseconds, compensating for road conditions and rider input. The rider can also adjust settings (spring preload and damping) according to motorcycle load or firmness preference. The world s first Hill Start Control Operates the rear brake when starting from a standstill at a slope, allowing the rider to keep both feet firmly planted on the ground and concentrating only on coordinating clutch and throttle action. Improved riding dynamics, same low weight Lower center of gravity and lower seat height with improved riding dynamics. The weight is kept at the same level of its predecessor s. Base Model MSRP $17,650 Value improvement over predecessor model $1,100 Added equipment (over predecessor model) $250 Heated Grips $400 ASC (Automatic Stability Control) $100 2 riding modes (rain, road) $100 steering damper $350 On Board Computer Pro $100 Multi Controller $100 LED white turn signals -$300 base MSRP increase (+$300) $1,100 Standard Package MSRP $18,250 Standard Package equipment Code Description ZSP Standard Package (272, 538, 764) Value improvement over predecessor model $1,055 Added equipment (over predecessor model) $205 GPS Preparation $750 additional standard equipment: 2 riding modes (rain, road), steering damper, On Board Computer Pro, Multi Controller, LED white turn signals $100 Standard Package lower price vs. predecessor (-$100) $1,055

10 Premium Package MSRP $20,850 Premium Package equipment Code Description Code Description Touring Package (191, 272, 518, 538) Dynamic Package (204, 219, 224) ZTT Technology Package (143, 270, 350, 376, 530, 764) Value improvement over predecessor model $1,110 Added equipment (over predecessor model) $50 Dynamic ESA (Electronic Suspension Adjustment) $205 GPS Preparation $150 Hill Start Control $100 Headlight Pro $100 Ride Modes Pro (adds dynamic) $250 TPM (Tire Pressure Monitor) $255 additional standard equipment: Steering damper, Pro for On Board Computer, LED white turn signals $1,110 IMPORTANT: Dealer First Supply Ordering MSRP $21,700 The Dealer First Supply (DFS) orders have been loaded with all available options, adding three additional options above the Premium Package RT equipment level: Shift Assist Pro Central Locking Anti Theft Alarm To order a fully loaded model while taking advantage of the available discounted packages, the DFS orders have been configured as follows: Dealer First Supply equipment Code Description Code Description Comfort Package (350, 417, 530, 603, 764). Touring Package (191, 272, 518, 538) 238 ZLT Dynamic Package (204, 219, 224) Luxury Package (143, 222, 270, 376) Standard Equipment List of Standard Equipment Integral ABS (disengageable) Heated Grips ASC (Automatic Stability Control) NEW: 2 ride modes (rain, road) NEW: Steering damper Stepless adjustable power windshield Height adjustable rider seat Two-section seat NEW: On Board Computer Pro Multi Controller NEW: LED white turn signals LED taillight Side cases in body color Lockable storage compartment Adjustable shift lever Colors NC7 NC8 NC9 Quartz Blue Metallic Callisto Grey Metallic Matt Ebony Metallic

11 Special Packages The Special Packages group popular options, offering them at a discounted price. These special packages and the options described below are used to configure the typical Standard and Premium packages used to place production/orders in the pipeline. 230 Comfort Package: Includes 350 (Chrome Exhaust), 417 (Central Locking), 530 (TPM Tire Pressure Monitor), 603 (Anti Theft Alarm), 764 (Dual Accessory Socket) 233 Touring Package: Includes 191 (Dynamic ESA), 272 (GPS Preparation), 518 (Heated Seats), 538 (Cruise Control) 238 Dynamic Package: Includes 204 (Hill Start Control), 219 (Headlight Pro), 224 (Ride Modes Pro) ZSP ZTT ZLT Standard Package: Includes 272 (GPS Preparation), 538 (Cruise Control), 764 (Dual Accessory Socket) Technology Package: Includes 143 (Bluetooth), 270 (Audio System), 350 (Chrome Exhaust), 376 (Radio Software), 530 (TPM Tire Pressure Monitor), 764 (Dual Accessory Socket) Luxury Package: Includes 143 (Bluetooth), 222 (Gear Shift Assistant Pro), 270 (Audio System), 376 (Radio Software) $850 $1,400 $275 $600 $1,525 $1,525 Options Bluetooth Interface Control (required w/ 270 Audio System) NEW: Dynamic ESA NEW: Hill Start Control (only w/ 238 Dynamic Package) NEW: Headlight Pro NEW: Gear Shift Assistant Pro NEW: Ride Modes Pro (only w/ 238 Dynamic Package) Audio System (only w/ 143 Bluetooth and 376 Radio Software) $950 Package $250 $475 Package $1, NEW: GPS Preparation Chrome Exhaust Radio Software (required w/ 270 Audio System) Central Locking (only w/ 603 Anti Theft Alarm) Heated Seats TPM (Tire Pressure Monitor) NEW: Cruise Control Anti Theft Alarm (only w/ 417 Central Locking) High Seat Dual Accessory Socket Low Seat $205 $150 $400 $300 $250 $350 $395 $50 Rules ZSP (Standard Package) not with 230 (Comfort Package), 233 (Touring Package), ZTT (Technology Package) or ZLT (Luxury Package) ZTT (Technology Package) not with 230 (Comfort Package), ZSP (Standard Package) or ZLT (Luxury Package) Options 204 (Hill Start Control) and 224 (Ride Modes Pro) can only be ordered in combination with each other Option 270 (Audio System) requires options 143 (Bluetooth Interface Control) and 376 (Radio Software) Options 417 (Central Locking) and 603 (Anti Theft Alarm) can only be ordered in combination with each other

12 Photography Quartz Blue Metallic Ebony Metallic Callisto Grey Metallic Matt

13 MY 2014 K 1600 GTL Exclusive Top Five Key Selling Points The luxury touring benchmark Based on the undisputed luxury touring segment leader, the Exclusive elevates the bar even higher with new equipment, technology and a unique finish. The world s first Hill Start Control Operates the rear brake when starting from a standstill at a slope, allowing the rider to keep both feet firmly planted on the ground and concentrating only on coordinating clutch and throttle action. Keyless Ride by BMW Leave the key in your pocket or bag and operate the ignition, central locking, anti-theft alarm system and even the fuel filler cap. Heated backrest Rear padded backrest is now heated (top section) and has added a new padded section for the lower section. New, more comfortable seat Longer, more comfortable seat with softer cover, finished in premium Magnesium Silver. Base Model MSRP $29,950 The K 1600 GTL Exclusive starts by including the K 1600 GTL Premium Package equipment as standard and then adds a series of new features and a very unique, exclusive finish. Added value vs. K 1600 GTL $1,060 Added equipment (over K 1600 GTL with Premium Package) $375 Keyless Ride $300 heated back rest $300 Exclusive saddle seat $500 Exclusive exhaust $535 armrests $350 engine protection bars $455 inner bags (3) $235 top box rear light $110 Ground Lighting $1,200 surface finish / exclusivity (e.g. brushed aluminum tank cover, special color, chrome accents, new indirectly lit instrument cluster) -$3,300 price delta vs. K 1600 GTL Premium Package (+$3,300) $1,060 Standard Package None Premium Package MSRP $29,950 The K 1600 GTL Exclusive base model comes fully loaded with all options. There is no need to further specify any additional options. All that needs to be considered is the following: When ordering, consider the available seats according to customer or inventory needs: low seat (standard), high seat (option code 778) or extra high seat (option code 220). The GTL Exclusive is not factory-specified with the BMW Navigator; make sure you have BMW Navigator V inventory in your store for your Exclusive customers.

14 Standard Equipment List of Standard Equipment Adaptive Headlight (option code 134) LED Auxiliary Lights (138) DTC Dynamic Traction Control (182) NEW: Keyless Ride (193) NEW: Hill Start Control (204) NEW: Extra High Seat (220) ESA II (416) Central Locking System (417) TPM Tire Pressure Monitor (530) Anti Theft Alarm (603) High Seat (778) Heated seats NEW: Heated comfort backrest Heated grips NEW: Inner bags for top case & side cases NEW: Factory installed rear seat arm rests NEW: Factory installed ground lighting NEW: Factory installed LED rear light NEW: Indirect lighting for instrument cluster 3 ride modes (rain, road, dynamic) Audio system (AM/FM tuner, satellite radio, ipod/usb integration, AUX input) Bluetooth GPS preparation Integral ABS Xenon adaptive headlight with dynamic leveling Cruise control Stepless power adjustable windshield Multi function display w/ on board computer Colors ND1 Mineral White Metallic High Gloss with Magnesium Silver Seat Special Packages None Options Rules None 220 NEW: Extra High Seat 778 High Seat Photography Mineral White Metallic High Gloss with Magnesium Silver Seat

15 MY 2014 S 1000 R Top Five Key Selling Points More pull than the S 1000 RR in the critical low and mid-rpm range 7 lb/ft more torque in the low to mid rpm range (up to 8,000 rpm). Optimized for street use Higher-mounted handlebars and revised foot peg positioning for street conquering ergonomics. Refined geometry Added stability thanks to a longer swingarm and revised chassis geometry. Widest range of standard equipment ASC, 2 ride modes, steering damper. Widest range of options DDC, cruise control, DTC, shift assist, heated grips, engine spoiler. Base Model MSRP $13,150 Standard Package MSRP $13,995 Standard Package equipment Code Description Code Description 224 Ride Modes Pro 227 Sport Package (177, 182, 538) Premium Package MSRP $14,950 Premium Package equipment Code Description Code Description Ride Modes Pro Sport Package (177, 182, 538) 238 Dynamic Package (223, 519, 580) Standard Equipment List of Standard Equipment Integral Race ABS (disengageable) ASC Automatic Stability Control (disengageable) 2 Ride Modes (rain, road) Anti-hopping clutch LED rear light Drop sensor 46 mm upside down telescopic fork, compression and rebound damping adjustable Adjustable rear rebound damping Colors NA5 NB5 ND3 Racing Red Light White Frozen Dark Blue Metallic

16 Special Packages The Special Packages group popular options, offering them at a discounted price. These special packages and the options described below are used to configure the typical Standard and Premium packages used to place production/orders in the pipeline. 227 Sport Package: Includes 177 (Gear Shift Assistant), 182 (Dynamic Traction Control), 538 (Cruise Control) 238 Dynamic Package: Includes 223 (Dynamic Damping Control), 519 (Heated Grips), 580 (Engine Spoiler) $845 $955 Options Gear Shift Assist DTC Dynamic Traction Control (4 ride modes) (only w/ 224 Ride Modes Pro) NEW: DDC Dynamic Damping Control Ride Modes Pro (adds dynamic, dynamic pro) (only w/ 182 DTC or 227 Sport Package) $450 $495 $ Heated Grips NEW: Cruise Control NEW: Engine Spoiler (only w/ 238 Dynamic Package) Anti Theft Alarm $250 $350 Package $395 Rules 182 (DTC) and 224 (Ride Modes Pro) can only be ordered in combination with each other 580 (Engine Spoiler) can only be ordered with 238 (Dynamic Package)

17 Photography Racing Red Light White Frozen Dark Blue Metallic

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