ALL-NEW 2017 LINCOLN CONTINENTAL

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Chloe McKinney
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The iconic Lincoln Continental is back and aimed at attracting younger, wealthier and more educated clients to the

1 ALL-NEW 2017 LINCOLN CONTINENTAL PACKAGING GUIDE The 2017 Lincoln Continental is the next all-new Lincoln built by a dedicated Lincoln team focused on providing the highest levels of Quality, Design and Personal Service. The iconic Lincoln Continental is back and aimed at attracting younger, wealthier and more educated clients to the Lincoln brand. Lincoln Continental represents the pinnacle of the Lincoln brand with beauty, power and adaptive technologies. 1

ALL-NEW 2017 LINCOLN CONTINENTAL ENGINE/DRIVE CHOICES EQUIPMENT GROUPS FWD INTELLIGENT AWD Premiere (100A) Reserve (300A) 3.7L Ti-VCT V6 6-speed SelectShift Lincoln Drive Control 2.

2 ALL-NEW 2017 LINCOLN CONTINENTAL ENGINE/DRIVE CHOICES EQUIPMENT GROUPS FWD INTELLIGENT AWD Premiere (100A) Reserve (300A) 3.7L Ti-VCT V6 6-speed SelectShift Lincoln Drive Control 2.7L GTDI V6 6-speed SelectShift Lincoln Drive Control 3.7L Ti-VCT V6 6-speed SelectShift Lincoln Drive Control 2.7L GTDI V6 6-speed SelectShift Lincoln Drive Control 3.0L GTDI V6 6-speed SelectShift Lincoln Drive Control Dynamic Torque Vectoring STANDARD Select (200A) STANDARD OPTIONAL OPTIONAL OPTIONAL OPTIONAL OPTIONAL OPTIONAL Lincoln Black Label (800A) OPTIONAL 2

EXTERIOR COLORS LINCOLN BLACK LABEL EXTERIOR COLORS Black Velvet Burgundy Velvet

Chroma Elite Light Brown Premium Magnetic Midnight Sapphire Palladium Gold Ruby

Blue White Platinum Tri-coat WHEELS 18-inch premium magnetic-painted aluminum

inserts STANDARD ON SELECT 19-inch polished aluminum with premium ebonypainted

tarnish-painted pockets STANDARD ON RESERVE WITH 3.

3 EXTERIOR COLORS LINCOLN BLACK LABEL EXTERIOR COLORS Black Velvet Burgundy Velvet Tinted Clearcoat Diamond Black Ingot Silver Jade Chroma Caviar Dark Gray Premium Chroma Elite Light Brown Premium Magnetic Midnight Sapphire Palladium Gold Ruby Red Tinted Clearcoat White Platinum Tri-coat Diamond Black Ingot Silver Rhapsody Blue White Platinum Tri-coat WHEELS 18-inch premium magnetic-painted aluminum STANDARD ON PREMIERE 19-inch premium dark stainless-painted aluminum with chrome inserts STANDARD ON SELECT 19-inch polished aluminum with premium ebonypainted pockets STANDARD ON RESERVE 19-inch polished aluminum with premium dark tarnish-painted pockets STANDARD ON RESERVE WITH 3.0L 20-inch polished aluminum OPTIONAL ON SELECT AND RESERVE 20-inch polished aluminum STANDARD UNIQUE LINCOLN BLACK LABEL 3

COMPARING EQUIPMENT GROUPS WHAT S STANDARD STANDARD EQUIPMENT COMPARATOR PREMIERE (100A) SELECT (200A) RESERVE (300A) As you work with clients to help them decide between Equipment Groups Premiere,

7L Ti-VCT V6 6-speed SelectShift automatic 18-inch premium magnetic-painted aluminum wheels PERFORMANCE FWD 3.

4 COMPARING EQUIPMENT GROUPS WHAT S STANDARD STANDARD EQUIPMENT COMPARATOR PREMIERE (100A) SELECT (200A) RESERVE (300A) As you work with clients to help them decide between Equipment Groups Premiere, Select or Reserve keep in mind the upgrades of some key features that help distinguish each step up. Bold indicates upgrade over previous model. FWD 3.7L Ti-VCT V6 6-speed SelectShift automatic 18-inch premium magnetic-painted aluminum wheels PERFORMANCE FWD 3.7L Ti-VCT V6 6-speed SelectShift automatic 19-inch premium dark stainless-painted aluminum wheels with chrome inserts FWD 2.7L GTDI V6 6-speed SelectShift automatic 19-inch polished aluminum wheels with premium ebony-painted pockets EXTERIOR Adaptive HID headlamps Daytime running lamps Power-folding, heated mirrors Hands-free power trunk lid Adaptive HID headlamps Daytime running lamps Power-folding, heated mirrors Manual trunk lid Adaptive HID headlamps Daytime running lamps Power-folding, heated mirrors BLIS (Blind Spot Information System) with cross-traffic alert Hands-free power trunk lid INTERIOR Premium Leather-trimmed Seating: 10-way driver, heated 10-way passenger, heated Power tilt/telescoping steering column with wood inset on steering wheel Dual-zone climate control Illuminated sill plates Power-cinch door closing Lincoln Luxury Soft-Touch Seating Surfaces: 10-way driver, heated 10-way passenger, heated Power tilt/telescoping steering column Dual-zone climate control Premium Leather-trimmed Seating: 24-way driver, heated and cooled 24-way passenger, heated and cooled Power tilt/telescoping steering column with wood inset on steering wheel Tri-zone climate control Power rear-window sunshade Power-fold rear head restraints Illuminated sill plates Power-cinch door closing 4 Lincoln Experiences Premium Audio, 10 speakers SiriusXM Radio (6-month complimentary) Lincoln Experiences: Smart power-fold mirrors Dynamic signature lighting Premium Audio, 10 speakers with HD Radio TM SiriusXM Radio (6-month complimentary) Lincoln Experiences: Smart power-fold mirrors Dynamic signature lighting Premium Audio, 10 speakers with HD Radio SiriusXM Radio (6-month complimentary)

Travel Link (6-year complimentary) MyLincoln Mobile: Embedded modem Scheduled remote starts Remote lock/unlock Enhanced vehicle locator 2 rear-seat USB charging ports 110-volt/150-watt power outlet

5 PREMIERE (100A) SELECT (200A) RESERVE (300A) INTERIOR (CONT D.) SYNC 3 SYNC 3 MyLincoln Mobile TM MyLincoln Mobile 2 rear-seat USB charging ports 110-volt/150-watt power outlet SYNC 3 with Voice-activated Touchscreen Navigation System SiriusXM Traffic and Travel Link (6-year complimentary) MyLincoln Mobile: Embedded modem Scheduled remote starts Remote lock/unlock Enhanced vehicle locator 2 rear-seat USB charging ports 110-volt/150-watt power outlet <IMAGE> 8 airbags Adaptive HID headlamps Adaptive steering Advanced Electronic Door Handles AdvanceTrac electronic stability control Ambient lighting Auto Hold Easy Fuel STANDARD ON LINCOLN CONTINENTAL Electric-assist parking brake Forward Sensing System Heated front seats Hill start assist Intelligent Access Lincoln Drive Control Lincoln Experiences MyKey MyLincoln Mobile Push-button shift Push-button start Rear view camera Remote Start System Reverse Sensing System SiriusXM Radio SYNC 3 Tire Pressure Monitoring System (TPMS): Individual 5

COMPARING EQUIPMENT GROUPS WHAT S OPTIONAL Clients who are looking for additional features and technology will find many driver-focused packages and options available to them.

6 COMPARING EQUIPMENT GROUPS WHAT S OPTIONAL Clients who are looking for additional features and technology will find many driver-focused packages and options available to them. OPTIONAL PACKAGES COMPARATOR SELECT (200A) RESERVE (300A) Climate Package (66D) Auto high beams Auto-dimming rearview mirror (1) Heated rear seats Heated steering wheel Rain-sensing wipers (1) Windshield wiper de-icer (1) Select Plus Package (20N) BLIS (Blind Spot Information System) with cross-traffic alert SYNC 3 with Voice-activated Touchscreen Navigation System Technology Package (2) (63A) 360-degree camera Adaptive cruise control with stop-and-go Auto-dimming rearview mirror Driver Alert System Enhanced Active Park Assist System Lane-Keeping System Pre-Collision Assist with Pedestrian Detection Rain-sensing wipers Windshield wiper de-icer Climate Package (66D) Auto high beams Auto-dimming rearview mirror (1) Heated rear seats Heated steering wheel Rain-sensing wipers (1) Windshield wiper de-icer (1) Technology Package (2) (63A) 360-degree camera Adaptive cruise control with stop-and-go Auto-dimming rearview mirror Driver Alert System Enhanced Active Park Assist System Lane-Keeping System Pre-Collision Assist with Pedestrian Detection Rain-sensing wipers Windshield wiper de-icer Luxury Package (17L) Premium LED headlamps Revel Ultima Audio with 19 speakers, CD player and HD Radio TM Rear-seat Package (61R) 40/20/40 split-fold seats Center armrest with LCD screen and cupholders Dual-panel moonroof Dual-seat ashtray Heated and cooled seats Inflatable rear outboard safety belts Interior rear security lamps Manual rear head restraints Passenger seat-back control switch Power recline and 4-way power lumbar Rear-door window sunshades Rear duct B-pillar registers 6 (1) Not included when Technology Package is selected. (2) Requires 2.7L engine option.

OPTIONAL KEY FEATURES COMPARATOR PREMIERE (100A) SELECT (200A) RESERVE (300A) INTERIOR (CONT D.) Intelligent AWD (L9N) Intelligent AWD (L9N) Intelligent AWD (L9N) 2.7L GTDI V6 (99P) 3.

7 OPTIONAL KEY FEATURES COMPARATOR PREMIERE (100A) SELECT (200A) RESERVE (300A) INTERIOR (CONT D.) Intelligent AWD (L9N) Intelligent AWD (L9N) Intelligent AWD (L9N) 2.7L GTDI V6 (99P) 3.0L GTDI V6 (99C), (1) includes: Dynamic Torque Vectoring 19-inch polished aluminum wheels with painted pockets CD player (59C) CD player (59C) CD player (59C) Revel Audio System (68V) Revel Audio System (68V) 30-way Perfect Position Seats 30-way Perfect Position Seats Dual-panel moonroof (43W) Dual-panel moonroof (43W) Inflatable rear outboard safety belts (55R) Inflatable rear outboard safety belts (55R) (1) Requires AWD option. 7

LINCOLN BLACK LABEL Lincoln Black Label is a curated collection of ultra-premium designer themes combined with an elevated client experience that transcends expectations.

THE THEMES INTERIOR COLOR SEATS HEADLINER APPLIQUÉS CHALET Cashmere Eagle Ottawa Venetian leather and Lincoln Star perforation Cashmere Alcantara sueded cloth Silverwood

Ottawa Venetian leather and Lincoln Star perforation Jet Black Alcantara sueded cloth Chilean Maple wood EXTERIOR COLOR WHEEL Chroma Caviar Dark Gray Premium (Chalet and

8 LINCOLN BLACK LABEL Lincoln Black Label is a curated collection of ultra-premium designer themes combined with an elevated client experience that transcends expectations. This is the purest expression of the Lincoln Brand Pillars: Quality, Design and Personal Service. THE THEMES INTERIOR COLOR SEATS HEADLINER APPLIQUÉS CHALET Cashmere Eagle Ottawa Venetian leather and Lincoln Star perforation Cashmere Alcantara sueded cloth Silverwood RHAPSODY Rhapsody Blue Eagle Ottawa Venetian leather and Lincoln Star perforation Rhapsody Alcantara sueded cloth Aluminized Mesh THOROUGHBRED Jet Black and Belmont Eagle Ottawa Venetian leather and Lincoln Star perforation Jet Black Alcantara sueded cloth Chilean Maple wood EXTERIOR COLOR WHEEL Chroma Caviar Dark Gray Premium (Chalet and Thoroughbred) Chroma Elite Light Brown Premium (Chalet and Thoroughbred) Diamond Black (All Themes) Ingot Silver (All Themes) Rhapsody Blue (Chalet and Rhapsody) White Platinum Tri-coat (All Themes) Standard 20-inch Lincoln Black Label polished aluminum 8

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10 LINCOLN BLACK LABEL (CONT D.) STANDARD ON EVERY LINCOLN BLACK LABEL CONTINENTAL OPTION PACKAGES 8 airbags 24-way Perfect Position Seats Adaptive HID headlamps Adaptive steering Advanced Electronic Door Handles AdvanceTrac electronic stability control Ambient lighting Auto Hold BLIS (Blind Spot Information System) with cross-traffic alert Easy Fuel Electric-assist parking brake Forward Sensing System Heated and cooled front seats Heated steering wheel Hill start assist Intelligent Access LED headlamps Lincoln Drive Control Lincoln Experiences MyKey MyLincoln Mobile TM with embedded modem Push-button shift Push-button start Rear view camera Rear seat temperature controls Remote Start System Revel Ultima Audio Reverse Sensing System SiriusXM Radio SiriusXM Traffic and Travel Link SYNC 3 with Voice-activated Touchscreen Navigation System Tire Pressure Monitoring System (TPMS): Individual CLIMATE PACKAGE (66D) Auto high beams Auto-dimming rearview mirror Heated rear seats Rain-sensing wipers Windshield wiper de-icer REAR-SEAT PACKAGE (61R) 40/20/40 split-fold seats Center armrest with LCD screen and cupholders Dual-panel moonroof Dual-seat ashtray Heated and cooled seats Inflatable rear outboard safety belts Interior rear security lamps Manual rear head restraints Passenger seat-back control switch Power recline and 4-way power lumbar Rear-door window sunshades Rear duct B-pillar registers TECHNOLOGY PACKAGE (63A) 360-degree camera Adaptive cruise control with stop-and-go Driver Alert System Enhanced Active Park Assist System Lane-Keeping System Pre-Collision Assist with Pedestrian Detection OPTIONS Intelligent AWD (L9B) 30-way Perfect Position Seats 3.0L GTDI V6 (99C), includes: Dynamic Torque Vectoring Dual-panel moonroof (43W) 10

Appliqués: Espresso Ash Swirl SELECT (200A) Seats: Premium Leather Ebony Environment: Ebony Appliqués: Brown Swirl Walnut Seats: Premium Leather Cappuccino Environment: Cappuccino Appliqués: Espresso

ELECTRONIC DOOR HANDLES Standard. A first for Lincoln, all-new Advanced Electronic Door Handles complement the overall exterior styling by moving the handles off of the doors and into the beltline.

11 A CLOSER LOOK: DESIGN When it comes to the Lincoln Brand Pillar of Design, 2017 Lincoln Continental offers your clients many choices to suit their individual tastes and desires. INTERIOR DESIGN CHOICES: PREMIERE (100A) Seats: Lincoln Luxury Soft-Touch Ebony Environment: Ebony Appliqués: Brown Swirl Walnut Seats: Lincoln Luxury Soft-Touch Ebony Environment: Cappuccino Appliqués: Espresso Ash Swirl SELECT (200A) Seats: Premium Leather Ebony Environment: Ebony Appliqués: Brown Swirl Walnut Seats: Premium Leather Cappuccino Environment: Cappuccino Appliqués: Espresso Ash Swirl RESERVE (300A) Seats: Premium Leather Ebony Environment: Ebony Appliqués: Brown Swirl Walnut Seats: Premium Leather Cappuccino Environment: Cappuccino Appliqués: Espresso Ash Swirl ADVANCED ELECTRONIC DOOR HANDLES Standard. A first for Lincoln, all-new Advanced Electronic Door Handles complement the overall exterior styling by moving the handles off of the doors and into the beltline. Operation is easy to open; just slide a hand behind the handle and simply open the doors. Seats: Premium Leather Jade Gray Environment: Jade Gray Appliqués: Jade Ash Swirl Seats: Premium Leather Terracotta Environment: Terracotta Appliqués: Brown Swirl Walnut On the inside, operation is also simple. Just press a finger on the button to open. Even closing the doors provides a luxurious and elegant experience with a power-cinch soft-closing feature, similar to a power liftgate closing. LINCOLN EXPERIENCES Standard Lincoln Continental features standard Lincoln Experiences, a suite of welcoming technology that greets the owner like a warm embrace as the owner approaches the vehicle. Select, Reserve and Lincoln Black Label models add smart-folding power mirrors and dynamic signature lighting to the experience. LINCOLN SIGNATURE GRILLE Standard. Debuted on the Continental Concept and then on 2017 Lincoln MKZ, the one-piece Lincoln signature grille provides an elegant and modern look. The lower line of the grille has a raised center portion that forms a pedestal, leading the eye to the Lincoln Star. 11

12 A CLOSER LOOK: QUALITY The Lincoln Brand Pillar of Quality is evident throughout the all-new 2017 Lincoln Continental. Designers and engineers have worked closely together to bring this iconic vehicle to your showrooms with the finest materials, outstanding overall craftsmanship and fun-to-drive characteristics. 12 ADAPTIVE STEERING Standard. This feature can dynamically improve vehicle performance and steering feel at varying speeds, based on driver preference. Adaptive steering changes the ratio between a driver s actions at the steering wheel the number of turns and how much the front wheels turn. In traditional steering systems, this is a fixed steering ratio. With adaptive steering, the steering ratio continually changes with vehicle speed, optimizing steering response in a variety of situations. At lower speeds, the angle demand is lowered, making the vehicle very agile At higher speeds, the vehicle reacts more smoothly and precisely to the driver s inputs, improving confidence DYNAMIC TORQUE VECTORING Included with the 3.0L GTDI V6 option. It s a fully automatic system designed to help keep the vehicle tracking along the driver s intended path, even when driving conditions or road surfaces may compromise intention. Operation is automatic To help hold the road better while accelerating through a corner, Dynamic Torque Vectoring adjusts the speed between the front wheels to enhance cornering agility and reduce understeer Uses the braking system to imitate the effect of a limited-slip front differential, without the complexity and additional weight When accelerating through corners, it applies braking to the front inside wheel, so more of the engine torque goes to the outside wheel, which has more grip INTELLIGENT ALL-WHEEL DRIVE (AWD) Optional. Intelligent AWD constantly monitors and predicts traction, delivering torque to the appropriate wheel or wheels even before they begin to slip. Intelligent AWD distributes power as needed, to improve performance in all conditions. The system adjusts the power split between front and rear wheels to give drivers a precise blend of traction and handling in all conditions. Intelligent AWD is a fully automatic system requiring no driver interaction. REVEL AND REVEL ULTIMA Revel optional on Select and Reserve. Revel Ultima included in Luxury Package and standard on Lincoln Black Label. Uncompromising acoustics and stunning audio quality are available with Revel Audio and Revel Ultima. Revel s acclaimed performance is designed into Lincoln Continental through the optimization of speaker placement, tuning and calibration. Revel Audio Systems are exclusive to the Lincoln Motor Company, and were designed in conjunction with the design of the vehicle itself. Two Revel systems are available: the 13-speaker Revel Audio System and the 19-speaker Revel Ultima Audio System.

13 DUAL-PANEL MOONROOF Optional on Select, Reserve and Lincoln Black Label. Included with Rear-seat Package. The dual-panel moonroof provides a view of the open sky with a large glass design and large daylight opening. The design allows for a reduction in noise, vibration and harshness, while also providing quality in torsional stiffness. The use of a special structural adhesive around the edges provides the torsional stiffness and also reduces wind noise The opening mechanism is unique and allows the glass to slide above the rear fixed glass and not on rear glass tracks The wind deflector, designed with a soft mesh fabric, helps reduce wind noise 13

A CLOSER LOOK: PERSONAL SERVICE How can clients receive more personal attention every time they sit behind the wheel of Lincoln Continental? Have you experienced the 30-way seats?

More ways to personalize the experience through 30 different power adjustments, designed to provide comfort tailored to your clients shapes and sizes.

14 A CLOSER LOOK: PERSONAL SERVICE How can clients receive more personal attention every time they sit behind the wheel of Lincoln Continental? Have you experienced the 30-way seats? WAY PERFECT POSITION SEATS Optional on Select, Reserve and Lincoln Black Label. More ways to personalize the experience through 30 different power adjustments, designed to provide comfort tailored to your clients shapes and sizes. Here s a look at everything clients can adjust: 6 ways to adjust TRACK 4 ways to adjust LUMBAR 4 ways to adjust THIGH SUPPORT 4 ways to adjust THIGH EXTENSION 4 ways to adjust HEAD RESTRAINT 2 ways to adjust RECLINE 2 ways to adjust UPPER BACK BOLSTER SUPPORT 2 ways to adjust BOLSTER (BACK) 2 ways to adjust BOLSTER (CUSHION) The upper seat back supports the shoulders, while the suspension system supports the body. This combination helps take stress off of the shoulders and neck. Two extending thigh cushions, each independently adjustable, add further support. The cushions can be extended and moved up or down. This allows the driver to further personalize the adjustments and gives support as needed to each leg independently, recognizing that one leg is at rest and the other is engaging the accelerator and brake pedals. REAR-SEAT PACKAGE Available on Reserve and Lincoln Black Label. Provides second-row passengers first-class treatment as they ride in comfort. Rear seats are both heated and cooled, so passengers can find the right comfort levels Rear-seat climate controls help them select their own interior cabin temperature, independent from the front. This is standard on Reserve and Lincoln Black Label They can find their own ideal seating positions, too. The seats have a power recline and 4-way power lumbar controlled through the door switch or LCD screen If it s a little too sunny, there are manual rear-door window sunshades They also have a view of the sky above and control over the dual-panel moonroof And, what about the fold-down center armrest? Great for resting an arm, but what else does it do? It has a 4-inch LCD screen, and passengers can control many features for personal comfort: Climate temperature and heated/cooled seat controls Power lumbar and recline control Dual-panel moonroof controls Rear power sunshade controls Audio controls for power, source, volume and seek

15 RESOURCES To support the launch of the all-new 2017 Lincoln Continental, you will receive comprehensive training materials aimed at preparing you and your dealership. Alcantara is a registered trademark of Alcantara S.p.A., Italy. HD Radio is a proprietary trademark of ibiquity Digital Corp. Revel is a registered trademark of HARMAN International Industries, registered in the U.S. and other countries. All other trademarks and registered trademarks are owned by their respective companies. Subscriptions to all SiriusXM services are sold by SiriusXM after trial period. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel, you must call SiriusXM at See SiriusXM Customer Agreement for complete terms at All fees and programming subject to change. Not available in Alaska or Hawaii. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc. SiriusXM audio and data services each require a subscription sold separately, or as a package, by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel, you must call SiriusXM at See SiriusXM Customer Agreement for complete terms at All fees and programming subject to change. Not available in Alaska or Hawaii. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc. Driving while distracted can result in loss of vehicle control. Only use SYNC/other devices, even with voice commands, when it is safe to do so. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Message and data rates may apply. January 2016 by Ford Motor Company. Not intended for advertising purposes. Intended for use by dealership personnel to inform consumers. For Certified Lincoln Dealership personnel use only. All Lincoln product illustrations and specifications mentioned in this publication are based on the latest product information at the time of publication approval. Competitive information mentioned is based on generally available industry data. Lincoln reserves the right to change specifications, equipment, designs or prices without prior notice and without incurring obligation. 15

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