Alternative Fuel Vehicles
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- Elinor Haynes
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1 We only have one future, and it will be made of our dreams, if we have the courage to challenge convention. Soichiro Honda Alternative Fuel Vehicles Eric Rosenberg
2 Civic Natural Gas
3 TRANSITION OF ENVIRONMENTAL ISSUES Intensity of Concern Air pollution Climate Change Energy Criteria Pollutants (CO, HC, NOx, etc ) Sustainability Energy Security GHG Reduction Time CNG vehicles effectively address society s environmental concerns
4 Decades of Innovation 1993 Task force created to investigate CNG-powered vehicles 1995 Demonstration program with utility companies 1998 Civic GX launches for fleet sales 2003 PHILL home refueling device launches 2005 Retail sales launched in California Retail sales expand to New York, Utah and Oklahoma 2011 National expansion program announced 1998 Civic GX 2001 Civic GX 2006 Civic GX 2012 Civic Natural Gas Civic Natural Gas remains the cleanest ICE ever tested by EPA
5 MANUFACTURING Platinum Plant Award Civic Natural Gas built on mass assembly line in Greensburg, Indiana
6 Civic Natural Gas Dealer Network + Infrastructure Map Legend Public CNG Station Honda NGV Dealer Key Markets California Oklahoma New York Utah 195 Honda NGV dealers located in 36 states
7 Civic Natural Gas Fleet Sales Consultants Eric Rosenberg Asst. Manager Barbara Brentano Gladstein, Neandross & Associates Annabel Cook Cook & Associates Elizabeth Munger The Green Group Support Honda CNG dealers fleet sales efforts
8 CIVIC CNG SALES HISTORY CNG Civic Sales Production increased for MY 2012 to meet anticipated demand
9 CIVIC NATURAL GAS MARKETING Marketing Element Fleet Retail Product Brochure 8-page color brochure Print Advertising 4-6 trade publications Outdoor Advertising - Interactive Media Google Search Advertising (key words) (limited schedule) - Key Markets - LA,SD,SF,NY,OK (limited schedule) Social Media Facebook Tab Co-op Advertising Available to dealers Auto Shows major auto shows Trade Shows 4-8 trade events - Sponsorships ~ 6 per year Supported via co-op advertising Marketing effort to increase consumer awareness and demand
10 RETAIL MARKET ASSESSMENT Social Values Marketability Path Air Quality GHG Energy Security Infrastructure Vehicle Cost Full Function Appeal Diesel Fair Fair Fair ~ Biofuels Challenging ~ Challenging ~ ~ ~ HEV Fair Natural Gas Vehicles Challenging Fair * PHEV Fair Challenging ~ + BEV Challenging Challenging Challenging + FCEV Challenging Challenging + * Carpool Stickers, regional incentives + Fed tax incentive, state incentives, Carpool Stickers Infrastructure remains challenging. Gov t incentives needed for CNG
11 2014 CIVIC NATURAL GAS Natural Gas Sedan t.b.a. New Features for 2014 Natural Gas Standard Features LaneWatch (Blindspot Monitor) Display Audio 5" Color i-mid System AM/FM/CD/AUX w/ 4 speakers Steering Wheel Audio Controls USB Audio Interface Bluetooth Vehicle Stability Assist ECO Assist with ECON Button 15" Alloy Wheels Manual Air Conditioning Security w/ Remote Keyless Cruise control Power Door Locks Floor Mats Power Windows Auto Up/Down Driver Window Center Armrest w/ Storage Auto Off Headlights (Timer) Daytime Running Lights Side Curtain Airbags Side SRS ABS Auto Off Headlights Leather / NAVI adds Leather Seats Heated Front Seats Heated Mirrors Auto Air Conditionng 6 audio speakers Smart Entry System 7" Display Audio Navigation w/ Voice Rec. CNG POI Station Mapping FM Traffic Leather / Navi: t.b.a. Standard trim fully featured. Add Leather / Navi trim for 2014
12
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