Second Quarter Results

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1 FYE March 31, 2011 Second Quarter Results November 2,

2 Hiroshi Hayakawa President 2

3 Results for 1H of FY2011 Consolidated (millions of yen) FY2010 1H (Apr-Sept 2009) FY2011 1H (Apr-Sept 2010) YoY YoY(%) Net Sales 112, , , % Operating Income 1,788 3, , % Recurring Profit 2,935 5, , % Net Income 1,095 2, , % Non-consolidated (millions of yen) FY2010 1H (Apr-Sept 2009) FY2010 1H (Apr-Sept 2010) YoY YoY(%) Net Sales 100, , , % Operating Income 161 2, ,148 Recurring Profit 1,735 3, , % Net Income 1,212 1, % Note: FY2011 refers to the fiscal year ending March 31, 2011 and all other fiscal years are referred to in the same manner. 3

4 Consolidated Net Sales Consolidated Net Sales FY2010 1H FY2011 1H (Apr-Sept 2009) (Apr-Sept 2010) 112, ,694 YoY +3,156 YoY(%) + 2.8% Increase in Music Publication Decrease in Other Businesses (0.7) (bn of yen) Time and Spot revenue boosted Net Sales of TV Broadcasting Business. Other Businesses decreased due to underperformance of Special Events Business, etc Increase in TV Broadcasting FY2010 1H FY2011 1H 4

5 Consolidated Operating Income FY2010 1H (Apr-Sept 2009) FY2011 1H (Apr-Sept 2010)) YoY YoY(%) Decrease in Other Businesses Consolidated Operating Income 1,788 3, , % Increase in Music Publication (0.3) 3.7 Increase in TV Broadcasting Business Revenue boosted Operating Income. Operating Income of Other Businesses decreased. 1.7 Increase in TV Broadcasting FY2010 1H FY2011 1H 5

6 Overview of 1H 1 Enhancement of Prime Time slots Introduced competitive variety programs: Otameshika (19pm Mon), Manaberu News (20pm Wed) and Shirusirumishiru Sunday (19pm Sun). Introduced competitive drama series: Rinjo 2 (17.6%), Class Reunion (14.6%), etc. Strong performance of FIFA WORLD CUP and other special programs, etc. 19 Mon Tue Wed Thu Fri Sat Sun 20 Apr. Otameshika Jul. Digimon Jul. Shirushirumishiru Sunday Apr. Manaberu News Apr. Rinjo 2 Jul. Shin Keishicho Sosaikka 9 Kakari Apr. Omiya-san Jul. Kasoken No Onna Apr. Class Reunion Jul. Keishicho Keizokusousahan Apr. Keishicho Shissouninsousaka Jul. Gakeppuchi No Eri Apr. Zatsugaku-oh Apr. Keibuho Yabe Kenzo May. Hagane No Onna Jul. Atami No Sosakan Apr. Jyotei Kaoruko Jul. Telecinema New Programs for April & July season 6

7 FY H Ratings TV Asahi NTV TBS Fuji TV TV Tokyo All Day ± Golden Time Prime Time ± Prime Note: Number in circle indicate rank among commercial broadcasters. (Source: Video Research) Solely achieved increase in Golden Time among all commercial stations. 0.7% difference with No.1 station (Fuji TV) in Prime Time ties the minimum record for TV Asahi. Higher ratings among young audiences. 7

8 Overview of 1H 2 Subscription of EZ News EX (joint business with Asahi Shinbun and KDDI) exceeded one million. On-air promotion EZ News EX Festival contributed to increase in membership. Preparing smart phone app au one News EX. 1 million June 11, 2009 Sept 26, 2010 Development of content for smart phones and tablet computers. Roll-out of smart phone apps associated with popular programs and announcers. Preparing additional roll-out of apps and services. 8

9 Autumn Programming Schedule Further Enhancement of Programming Schedule All Day: Renewed Mon-Sat morning slot YAJIUMA TV! Weekend: Launched Onegai! Ranking GOLD (19pm Sat) Strong drama line-up Partners (9pm Wed), NASAKE NO ONNA (9pm Thu), Secret (11pm Fri), etc. Mon Tue Wed Thu Fri Sat Sun 8 YAJIUMA TV! (Mon-Fri 4:55~ Sat 6:30~) Partners season 9 Kyoto Chiken No Onna Nasake No Onna Kenji Onishima Heihachiro Onegai! Ranking Gold Secret New Programs for October Season Reinosha Odagiri Kyoko No Uso 9

10 Outlook for FY2011 Consolidated FY2010 FY2011 YoY YoY(%) Net Sales 230, , , % Operating Income 7,216 8, , % Recurring Profit 8,744 10, , % Net Income 3,024 5, , % Non-consolidated FY2010 FY2011 YoY YoY(%) Net Sales 206, , , % Operating Income 4,376 5, , % Recurring Profit 6,647 7, % Net Income 2,340 4, , % 1H Results 2H Annual 1H Results 2H Annual Time Spot + 2.6% + 6.4% + 0.1% + 0.4% + 1.3% + 3.3% Production Costs 38.1bn yen 38.3bn yen 76.4 bn yen 10

11 Dividend per Share FY2011 (outlook) Special/Commemorative Dividend Ordinary Devidend (yen) End of 2Q Ordinary 1,000 yen End of FY Ordinary 1,000 yen Total 2,000 yen 1,000 1,000 2,000 2,000 2,000 2,000 2,000 1,400 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 (outlook) 11

12 Masaya Fujinoki Member of the Board General Manager, Corporate Strategy Division 12

13 TV Broadcasting Business FY2010 (Apr-Sept, 2009) FY2011 (Apr-Sept, 2010) YoY YoY(%) Net Sales 96, , , % Network time 41,367 42, , % Spot 39,491 42, , % Sales of Programs 6,136 6,074 (61) (1.0)% Other 9,680 9,636 (44) (0.5)% Operating Income (124) 2, ,273 Increase in Non-consolidated Time and Spot Sales Revenue contributed. Sales of Programs and Other Revenue slightly decreased. 13

14 Time Sales Revenue (Non-consolidated) 1Q YoY Growth 2Q YoY Growth 1H (Apr-Sept) YoY Growth Amount Growth Time sales + 3.7% + 1.6% + 2.6% 42, ,095 Regular Programs: Sales increased due to additional time boxes in the weekday 11pm slots and introduction of exclusively-sponsored programs, despite continuing tendency among advertisers to cut fixed costs. One-off programs: Sales increased due to 2010 FIFA World Cup, THE OPEN CHAMPIONSHIP, RICOH Women s British Open, MAZDA ALL STAR GAME 2010, and TRICK Special 2, etc. (%) Year-on-Year Growth 1Q 2Q 3Q 4Q 1Q 2Q FY2010 FY

15 Spot Sales Revenue (Non-consolidated) 1Q YoY Growth 2Q YoY Growth 1H(Apr-Sept) YoY Growth Amount Growth Spots Sales + 4.2% + 8.9% + 6.4% 42, ,520 (%) Tokyo spot market for 1H recorded +8.1% YoY Growth. Tokyo market share 21.2% (YoY (0.4) points) Share figures are estimated figures Year-on-Year Growth Oct Jan Apr Jul

16 Program Production Costs (Non-consolidated) FY2010 1H (Apr-Sept, 2009) FY2011 1H (Apr-Sept, 2010) YoY YoY(%) Production Costs 38,815 38,114 (700) (1.8)% Major Differences YoY Regular Programs Continued cost control, while minimizing the affect on viewer ratings. One-off Special Programs FY2010 1H FY2011 1H -World Swimming Championship -World Team Trophy of Figure Skating -Soccer: World Cup Final Asian Qualifiers (3 games) -Professional Baseball (4 games) -Special dramas: Keiji Ichidai, etc. (2 programs) -Election Station Soccer: 2010 FIFA World Cup -Soccer: KIRIN Challenge Cup (2 games) -Professional Baseball (5 games) -Special dramas: TRICK Special 2, etc. (6 programs) -Election Station

17 Music Publication Business FY H (Apr-Sept, 2009) FY H (Apr-Sept, 2010) YoY YoY(%) Net Sales 3,466 3, % Operating Income % KETSUMEISHI OFUTARI Summer KETSUMEISHI s 2 single CDs and HY s nationwide tour contributed. Active participation in large-scale music festivals contributed as well. 17

18 Other Businesses FY2010 1H (Apr-Sept, 2009) FY2011 1H (Apr-Sept, 2010) YoY YoY(%) Net Sales 16,850 16,012 (837) (5.0)% Operating Income 1,529 1,224 (304) (19.9)% Net sales and operating income decreased due to revenue drop in Special Events and Shopping, decline of profit margin in DVD. 4,199 4,465 Major Other Businesses (non-consolidated) 2,870 1,964 1,452 1,655 1,244 1,199 1,153 1,355 FY2010 1H FY H Shopping Special Events DVD CS Iinternet Related Investment in Motion Pictures 18

19 Major Other Businesses (non-consolidated) FY2011 1H (Apr-Sept, 2010) YoY(%) Analysis Shopping 4,199 (6.0)% Sales decreased due to absence of hit merchandise. Sales through regular shopping slot in Chi Sanpo was solid. Special Events 1,964 (31.6)% Despite the success of BOSTON Museum Exhibition, etc. Sales dropped due to rebound from previous 1H s Ashura Exhibition and decrease in the number of events, DVD 1, % In spite of negative rebound from previous 1H s AME TALK, Kan-Pani, Telecinema7, SMAP GANBARIMASU!!, and motionpicture TENSHINOKOI were successful. CS 1, % TV Asahi Channel increased its subscription due to addition of IPTV platform. Total subscription of 3.56 million as of Sept Internet Related 1, % Steady growth of EZ News EX subscription contributed. Tele Asa Douga (online video subscription site) was also solid. Investment in Motion Pictures % Box office hits such as TRICK, Masked Rider Chyo Den-o Trilogy, Masked Rider W & Tensou Sentai Goseijya, Crayon Shinchan, etc. contributed to revenue increase. 19

20 Capex and Depreciation (bn of yen) FY2011 1H (Apr-Sept, 2010) Consolidated Non Consolidated FY 2011 Outlook (Apr 2010-Mar 2011) Consolidated Non Consolidated Capex Depreciation

21 (Reference Materials) 21

22 Consolidated Balance Sheets Mar 31, 2010 Sept 30, 2010 Change Change(%) Current Assets Fixed Assets Total Assets 138, , , , , ,010 (4,158) (1,091) (5,250) (3.0)% (0.7)% (1.7)% Current Liabilities Non- current Liabilities Total Liabilities 48,330 15,034 63,365 44,486 15,303 59,790 (3,844) (3,575) (8.0)% + 1.8% (5.6)% Shareholders Equity Accumlated Other Comprehensive Income Minority Interests Total Net Assets 234, , , ,717 (2,734) 5, , ,316 (3,120) (1,675) + 0.6% % (0.7)% Total Liabilities and Net Assets 303, ,010 (5,250) (1.7)% 22

23 Spot Industry Segment Utilities Foods and Beverages Pharmaceuticals Cosmetics and Detergents Clothing Publishing Construction & Engineering Hi-Tech Precision Equipment Consumer Electronics Automobiles Homeware Housing & Housing Materials Retail Finance & Insurance Service & Entertainment Others Total FY2011 1H YoY Share 122.6% 0.7% 101.3% 26.7% 92.0% 8.0% 102.2% 6.6% 215.9% 1.9% 64.2% 2.5% 14.6% 0.0% 96.3% 2.5% 108.7% 7.0% 132.9% 7.0% 67.5% 2.2% 112.0% 2.8% 100.6% 3.3% 132.8% 6.5% 122.4% 19.5% 95.1% 2.6% 106.4% FY2010 1H YoY Share 100.0% 0.6% 98.5% 28.1% 105.0% 9.2% 96.0% 6.9% 63.7% 0.9% 103.5% 4.1% 17.6% 0.1% 92.5% 2.8% 71.0% 6.9% 75.2% 5.6% 97.0% 3.5% 72.6% 2.7% 128.8% 3.5% 76.7% 5.2% 82.5% 16.9% 103.3% 3.0% 89.7% 23

24 Viewer Ratings for Summer Programming Season (July-Sept, 2010) TV Asahi NTV TBS Fuji TV TV Tokyo All Day Golden Time Prime Time Prime ± Note: Number in circle indicate rank among commercial broadcasters. Source: Video Research Ranked in Top 3 in Golden Time for 8 consecutive seasons. Shirushirumishiru Sunday contributed to higher Sunday Golden Time ratings. 24

25 Viewer Ratings Trend (%) Prime2 (11pm-1am) Prime Time (7pm-11pm) Golden Time (7pm-10pm) 7 6 FY2008 2Q 3Q 4Q All Day (6am-midnight) FY2009 1Q 2Q 3Q 4Q FY2010 1Q 2Q 3Q 4Q FY2011 1Q All Day Golden Time Prime Time Prime Q (Source: Video Research) 25

26 Other Future Topics Special Events DVD Investment in Motion Pictures 10/23-11/4 Broadway Musical Wonderful Town 12/7-2/20/2011 Special Exhibition Da Vinci ~Mona Lisa 25 secrets~ 12/7 Tetsuko no Heya 35 th Anniversary Concert 12/23,24 LUNA SEA 3/11-13 Conductor Yutaka Sado, BBC Philharmonic Orchestra Japan tour 2011 Piano: Nobuyuki Tsujii 10/20 Partners Season 8, 10/21 Rinjo 2 10/22 Keibuho Yabe Kenzo, TRICK SP2 10/29 Class Reunion~ Love Again Syndrome 11/10 Ame Talk , 11/17 Hagane No Onna 11/23 Partners box set (season3~5) limited period offer 12/1 Directors TV 1/26 Atami No Sousakan 11/13 Atashin chi THE MOVIE (3D) Jyonetsu No Chyo~Chyounouryoku Haha Daibousou! 12/4 Bushi No Kakeibo 12/18 Masked Rider x Masked Rider 000&W feat Skull MOVIE Taisen CORE 12/23 Partners THE MOVIE II March Doraemon THE MOVIE New Nobita To Tetsujinheidan~Habatake Tenshitachi~ 26

27 Financial outlooks and other figures that are not historical facts are based on information available at the time of announcement. Please be informed that actual results may differ due to various factors in the business environment. As such, actual results may differ from the forecasts given in this document and guarantees are not made to achieving the announced results. For further information regarding this document, please contact: Investor Relations, Corporate Strategy Department TV Asahi Tel: Homepage Address: 27