CASE STUDY SERIES CASE # 0005 CHAMPION FORD LINCOLN MAZDA UTILITIES DYNAMICS, INC. Specialty Dealership LED Lighting Case Study
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1 CASE STUDY SERIES CASE # 0005 CHAMPION FORD LINCOLN MAZDA UTILITIES DYNAMICS, INC. Specialty Dealership LED Lighting Case Study
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3 Client Overview One of the premier automotive dealerships in western Kentucky, the Champion organization employs around 90 people over three dealerships and 10 acres in the Owensboro area. In operation, under current ownership, since 1990 Champion Ford Lincoln Mazda has earned its place in dealership royalty through unparalleled customer service, service offerings, and inventory. Utilities Dynamics was hired by this automotive dealership to install a complete, custom-fit LED lighting solution on their main dealership lot. Utilities Dynamics was in competition with a handful of other lighting solution companies vying for Champion Ford s business, and this case study aims to show you the difference in our solution and why they chose us over all other options. Project Objectives Champion Ford sought three objectives critical to the success of their lighting solution: A Maximize utility savings through reduction in energy consumption and capturing utility rebates and incentives from their utility provider B Increase curb-side appeal and overall attractiveness of the dealership in order to increase traffic and generate revenue C Hit a target IRR (internal rate of return) on their investment of at least 20% CASE # 0005: CHAMPION FORD LINCOLN MAZDA
4 Existing Conditions CAR LOT // Front Row: 21 poles with dual-head 1000-watt metal halide shoebox fixtures CAR LOT // Front Area: 28 poles with dual-head 1000-watt metal halide shoebox fixtures CAR LOT // Back Area: 22 poles with dual-head 1000-watt metal halide shoebox fixtures CAR LOT // Back Area (near road): 11 poles with dual-head 1000-watt metal halide shoebox fixtures CAR LOT // By Building: 1 pole with three-head 1000-watt metal halide shoebox fixtures FLAG POLE FLOODLIGHT // 1 single-head 1000-watt metal halide floodlight BUILDING WALLPACKS // 17 existing 250-watt metal halide wallpack fixtures INDOOR // Various Areas (such as showroom and service areas): 142 high-bay 400-watt metal halide fixtures OUTDOOR CANOPY // 22 existing recessed metal halide cans each at 175-watts Our LED solution began with replacing all of the fixtures listed above. CASE # 0005: CHAMPION FORD LINCOLN MAZDA
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7 Project Execution For the car lot s front row and back area near the road we replaced the 2 fixtures on each pole fixture with 1 new LED fixture that consisted of 10 light squares and front-line automotive optics. The optics for these fixtures are designed to direct light inward and reduce spillage off the lot, while focusing high lumens and footcandles on the first row of cars. These fixtures increased light levels to an average of 55 footcandles enough to create extreme visual curb appeal and make all the cars along the front road pop. For the interior of the front section of their lot, we replaced the two fixtures on each pole with 2 LED alternatives featuring 4 light squares and type 5MQ optics (square medium), increasing average footcandles to 19 with a maximum of 33. The back portion of their area consisted of 22 total poles, all featuring dual 1000-watt metal-halide fixtures. We replaced each fixture with a new LED fixture with 3 light squares and type 5MQ optics (square medium). Higher light levels are not as important in these areas, so reducing the energy consumption in these levels helped us to achieve greater energy savings. Near the building, we replaced each pole fixture with a new LED alternative that featured 8 light squares and type 5NQ optics (square narrow). The 1000W flag pole floodlight was also replaced with a 241W LED floodlight variant. The HID wallpacks on the exterior of the building were replaced onefor-one with a new 79-watt LED slimline wallpack alternative. Their outdoor canopy also featured 22 HID recessed cans mounted in a standard 2 x2 drop ceiling grid. We replaced each can light with a new 2 x2 LED luminaire with wavestream technology. In the interior section of their building, we replaced 142 HID high-bay fixtures with 4 LED high bay fixtures delivering 18,000 lumens each. CASE # 0005: CHAMPION FORD LINCOLN MAZDA
8 Successful Results Replacement of all these various light fixtures resulted in dramatic energy savings for his dealership. Before, Champion Ford used 681,114 kilowatt-hours of energy per year lighting their dealership. Assuming a utility rate of $.09/kWh, that s $61,300 to keep the lights on. That s over $5000 a month! After we did our work and replaced their lighting fixtures with our more efficient LED versions and engineered, point-for-point solution, we were able to reduce their energy consumption by 74%. Now, their lot only consumes 179,676 kilowatt-hours of energy per year. That s a total annual savings of $47,632 just off the electric bill. If that wasn t enough, Utilities Dynamics was able to capture $68,164 in utility rebates and incentives for cutting down their energy consumption. All that money comes right off the top and back to Champion Ford. Overall, their IRR came in at 21%, exactly where Champion Ford needed it to be. Before & After When you visit their lot, the difference now is night and day! Have a look for yourself: BEFORE AFTER CASE # 0005: CHAMPION FORD LINCOLN MAZDA
9 BEFORE AFTER CASE # 0005: CHAMPION FORD LINCOLN MAZDA
10 BEFORE AFTER This isn t the type of work that gives you one-off types of savings. Champion Ford will continue to reap the benefits of this work for years to come and continue to save real dollars every day. Don t take it from us though; hear it straight from the owner, Duke Brubaker, himself: Undertaking a project this large was intimidating to say the least. We looked at many different companies to upgrade our dealership to LED lights. We chose Utilities Dynamics due to their competitive price, the overwhelming information they provided us, and their professionalism. It wasn t long after we made the decision that their team began the installation. The Utilities Dynamics installation team was fast, professional, very knowledgeable. Bruce Duke Brubaker III General Manager/Vice President Champion Ford Lincoln Mazda Owensboro, Ky.
11 What s Next For You? Utilities Dynamics has the ability to find viable, sustainable solutions for any business. No matter if you re big, small, retail, industrial supply, or anything in between, your company s success becomes our only priority when you become a client. Interested in talking about what our services can be to streamline your company s efficiency? Take the next step, and reach out to us. The solution for your dealership is only a phone call (or ) away. utilitiesdynamics.com Get started now at poweraudit.net
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