mobility agency Terrassa

Transcription

1 Programme Interreg III B MEDOCC Axe 3 Measure 4 AGATA Project Multi-services agency based on telecommunication centres for the integrated management of mobility and of accessibility to transport services Multi-service mobility agency for three industrial parks of Terrassa

2 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

3 PROJECT AGATA IN TERRASSA 1.Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

4 TERRITORIAL CONTEXT

5 TERRASA AND ITS CIRCULATION MODEL Services, Firenze May, 2006

6 MOBILITY OF TERRASSA (2005) Population Number of vehicles On active resident population Located work sites Self-restrained labour Trips generated Motorization index % trips/day 0,58 veh/inh Modal split On foot or by bike In private vehicle In public transport 39.8 % 48.0 % 12.2 %

7 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2.Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

8 MAIN OBJECTIVES To define and create and internet portal that integrates all mobility systems Promote the use new technologies as a communication and information tool Study the mobility of certain industrial parks of the city

9 PROJECT SCOPE Santa Margarida Can Parellada Colom II

10 CHARACTERISITCS OF THE INDUSTRIAL PARKS Located at the southern part of the city of Terrassa Surface = 6 Km 2 (2 km wide and 3 km long) workers (25% women) 602 companies

11 PREVIOUS STUDY Survey to workers of the Industrial Parks of the Terrassa s Southern Area Modal split: Motorcycle 4% On foot 5% Bicycle Public 2% transport 4% On foot Bicycle Public transport Carpooling 8% Carpooling Private car Motorcycle Private car 77%

12 THE NATURE OF THE PROBLEM One of the main goals of the Terrassa City Council is to improve the mobility of the industrial parks areas. In general these areas are characterized by having a low cover of public transport supply. The target group in the pilot application of this project are the people who work in the main enterprises of Can Parellada, Colom II and Santa Margarida industrials parks located in the South-East of Terrassa. The accessibility to industrial areas by urban and interurban public transport is very poor, and particularly in Can Parellada. This situation causes an increase in using the private car to access these areas. So the flexible mobility service proposed manages efficiently the use of private cars encouraging the reduction of cars by means of increasing the occupation rate per car. In all cases that service is a complement of the existing urban and interurban public transport supply.

13 MAIN ACTIONS To increase transport offer To improve the accessibility of some population s groups who do not have private vehicle or driver licence such as immigrants, women, trainees To argue the road safety on displacements. To improve worker s health by stress reduction and less traffic accidents, reducing sick-leave and work absence. To reduce the economical and social costs by: Reducing vehicle use Reducing traffic accidents during commuter mobility Less fuel consumption will help to reduce greenhouse gases emissions to the atmosphere Increasing parking spaces availability

14 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3.The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

15 THE ON-LINE AGENCY

16 THE ON-LINE AGENCY

17 THE ON-LINE AGENCY List of all companies located at the industrial parks of Can Parellada, Colom II & Santa Margarida

18 THE ON-LINE AGENCY

19 THE ON-LINE AGENCY Page showing the access map of recommended routes for freight transportation distribution

20 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4.New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

21 NEW SERVICES: THE SUTTLE BUS MORNING 5:40 6:36 7:24 8:12 9:00 13:0 0 13:4 8 14:3 6 15:2 4 16:1 2 17:0 0 17:4 8 18:3 6 6:00 6:48 7:36 8:24 AFTERNOON 13:1 2 14:0 0 14:4 8 15:3 6 16:2 4 17:1 2 18:0 0 18:4 8 6:12 7:00 7:48 8:36 13:2 4 14:1 2 15:0 0 15:4 8 16:3 6 17:2 4 18:1 2 19:0 0 6:24 7:12 8:00 8:48 13:36 14:24 15:12 16:00 16:48 17:36 18:24 21:3 3 NIGHT 22:0 5 22:3 3

22 NEW SERVICES: CARPOOLING

23 NEW SERVICES: CARPOOLING The Agreement CITY COUNCIL LIBERTY SEGUROS was approved and signed on the 30th of March 2006 All drivers participating in the carpooling Agata pilot will have the following advantages for free during 6 months: Insurance for the carpooling drivers Guarantee of availability of another car in case of emergency (24h maximum)

24 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5.Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

25 COMMUNICATION CAMPAIGN The final material printed was: leaflets 300 posters (A2 papers) 20 panels (A2 hard posters which can be hanged on the wall with hooks) 100 posters (A3 papers)

26 The leaflet

27 The leaflet

28 The poster (A3) Poster and panel (A2)

29 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6.Private sector collaboration 7. Pilot 8. Results

30 PRIVATE SECTOR COLLABORATION From January to May, the City Council celebrated meetings with the largest companies managers as well as each company committee. These meetings aimed to present the Agata website and the shuttle service and to ask them for their collaboration. 11 companies were visited: 7 accepted to finance the project: Nifco Products, Parc Vallès, Rieter Saifa, Laboratoris Miret, Laboratorios Labiana,, Checkpoint and Kern Pharma These are the largest companies located in Can Parellada, Colom II and Santa Margarida, with employees. Through these meetings, interesting ideas and suggestions arose concerning further communication possibilities and the incorporation of other potential companies.

31 The shuttle s route has been planned considering the largest companies location.

32 PRIVATE SECTOR COLLABORATION In addition to the meetings with the largest companies managers, the contact with the worker s unions has also been very important and continuous: CCOO and UGT s industries representatives They are the real link to the workers since they are workers too. The objective of those meetings was the inner communication with the workers by word of mouth to ensure the real promotion of the website, the carpooling service and the shuttle service to current and potential users. Furthermore, the suggestions and ideas of the assistants were very useful to prepare and decide the best communication tools and development.

33 PRIVATE SECTOR COLLABORATION The City Council also talked to the CECOT (Confederació Empresarial Comarcal de Terrassa) and the Terrassa s Chamber of Commerce as they have contact with many medium and small companies and it would be a useful tool to disseminate the Agata project as well as the new shuttle service to all workers of the industrial parks. They agreed to collaborate by sending a letter and a leaflet to all their associates.

34 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

35 PILOT AGATA was presented on the 30 th of March, the same day, the PRESS CONFERENCE was done A demo of the Agata website

36 PILOT The main objective of this event was to present the website AGATA and also the shuttle service to the industrial parks of Can Parellada, Colom II and Santa Margarida. The press conference was really successful as many journalists as well as people from the industrial parks involved attended to the event. Moreover, the meeting also served to...

37 PILOT...sign the agreements between the different parts of AGATA project: Largest companies of the industrial parks Liberty Seguros Agreement

38 Press articles: PILOT

39 PILOT Evaluation of the AGATA Agency: SATISFACTION SURVEY to the users!! There is a reward for the users who answer the survey: participating in a raffle of a mp3 device of 1GB.

40 PILOT AGATA s Satisfaction Survey form

41 THE SHUTTLE S OPENING The shuttle bus and park&ride opening was made on 18 th of April 2006, at the FGC s station of Les Fonts. The major of Terrassa, the head of the mobility department of the City Council, and representatives of the regional government and FGC.

42 THE SHUTTLE S OPENING All representatives were invited to make a test ride on the shuttle bus

43 THE SHUTTLE S OPENING Local press article published after the inauguration.

44 PROJECT AGATA IN TERRASSA 1. Terrassa characteristics 2. Objectives and main actions 3. The on-line agency 4. New services: bus shuttle and carpooling 5. Communication campaign 6. Private sector collaboration 7. Pilot 8. Results

45 SHORT-TERM RESULTS Increase employees awareness in relation to the necessity of offering alternative transport systems different from the private car: they even finance part of the shuttle s shortage!! The AGATA project confirmed that Can Parellada, Colom II and Santa Margarita did not have an acceptable transport offer: it was necessary to improve it AGATA gathered information about the interests of different stakeholders such as employees, neighbours, temporary jobs, etc.

46 MONITORING SHORT-TERM RESULTS AGATA Website Gender average: April = 384 consults Women = 60% May = 203 consults Men = 40% Bus shuttle passengers Since the service opening on April 18th, the service has reached the number of 75 passengers/day. It s expected that the number of passenger arises to 225 passengers/day until the end of the pilot project. Carpoolers registered at the service: 6 people

47 SHORT-TERM RESULTS SATISFACTION SURVEY Only 16 people answered the questionnaire, due to this small sample size, the results are not significant. The modal split of the people who are answering the questionaire is: on foot: 10.3% by bicycle: 7.6% Public transport: 59.1% private vehicle: 20.5% car pooling: 2.5%

48 USERS VIEWS Website opinion Easy to use Good information New transport public combination s offer Shuttle opinion SHORT-TERM RESULTS The bus shuttle s service is an incredible change. Before this, the journey Barcelona Terrassa by RENFE and Bus 7 has a duration of 1 hour 30 minutes. Now, by FGC + shuttle bus, I arrive to my work centre with only 55 minutes In my opinion, the bus shuttle s service it s a great idea, because we could arrive to our work centres by FGC and bus. And it s also good for the trainees who are too young to have drivers license. I hope it will be successful

49 LONG-TERM RESULTS The Agata website can help women approaching the employment market. At present, only 25% of the total workers of the concerned industrial areas are women. Furthermore, women are often those with less availability of a car. As this is an important objective of the Agata Agency and the City Council, we have added a system into the website that will allow us seeing if we were successful. Monument to the worker woman. Terrassa

50 LONG-TERM RESULTS The shuttle bus as a Flexible Transport Service According to the definition of FTS, the bus shuttle that is now under operation can not be considered as a really flexible service. Nevertheless, once confirmed the feasibility of the service, the City Council could consider its transformation into a FTS in order to cover the transport demand of companies located close to the current shuttle bus stops. The web portal with carpooling service can be considered a genuine FTS. At this point, the City Council has to develop the institutional supporting structure of the on-line agency i.e. to consolidate the financial scheme for economic sustainability.

51 LONG-TERM RESULTS A new study to improve the transport offer in Can Parellada, Colom II and Santa Margarida is currently being developed. This study will: Allow the improvement of the accessibility and security, Include proposals for the companies to impulse actions focused in favouring more sustainable transports (parking lots for carpoolers, bicycle parking, etc.). Provide an added value to the Agata Agency, making it more useful and informative for a longer time period.

52 LONG-TERM RESULTS AGATA will also help defining the figure and role of a MOBILITY MANAGER. This figure should: Be in charge of the control of the Agency, expand it towards all the industrial parks of Terrassa or even, for a larger area, and maintain it Work on the integral improvement of the mobility conditions in the three industrial parks currently under study, Be financed by the industrial park companies (as it is defined in the Catalonian Mobility Law ), At present and during the pilot phase, the City Council is doing this work but we are working to see how this could be managed in the near future. *as we don t have any experience on the Mobility Manager issue, we would be grateful if anyone of you could give us some advice.

53 THANKS FOR YOUR ATTENTION Susi López Servei d Acció en Mobilitat susi.lopez@terrassa.org