Fixed Operations esummit

Transcription

1 Fixed Operations esummit Digital Marketing Presenter Lloyd Schiller Founder & President, Dealer Service Corp., a Division of NCM Assocaites Moderated by Mike Bowers Editorial Director, DealersEdge Tuesday, December 2, :00-5:00pm ET Presented by DealersEdge

2 Lloyd Schiller, Founder and President of Dealer Service Corp., Division of NCM Associates Lloyd Schiller is Founder and President of Dealer Service Corporation a Division of NCM Associates. He has spoken at 13 NADA Conventions on a variety of management topics, and twice had Number 1-Rated Workshops. Lloyd has also addressed three Australian Automobile Dealers Association Conventions, the American Institute of Certified Public Accountant Conferences on Dealership Financial Operations four times, the NACE Convention on Dealership Body Shop Management, and has been a featured speaker at four DealersEdge Service & Parts Summits. Mr. Schiller has presented over 40 2-day Seminars for NADA on various Service Management topics, both live and distance learning. Lloyd has conducted over 30 4-day Service Management Bootcamps for NCM Associates. Through his in-dealership work, along with International, National, State, Metro, and Private Seminars, plus Twenty Group appearances Lloyd has addressed thousands of Dealers, Managers and Factory Representatives in the U.S., Mexico, Canada, Puerto Rico, and Australia.

3 Customers who are Not Satisfied are Looking Actively 1. Friends, Associates, Relatives 2. Internet 90% (search engine, i.e. Yahoo, Ask, google, MSN Explorer, etc.)

4 # 1 search engine = google 67% When you google auto service or auto repairs in your city, state, does YOUR DEALERSHIP come up on 1 st page, top half?

5 When someone goes to your Website, are there dropdown PAGES for: Service, Parts, and Collision Center?

6 Riddle me this Batman what do you check first, your mail, voice mail, or ? Then why do your persist in spending BIG DOLLARS on media other than digital? Got me again, Riddler!

7 Give Customers CHOICES, not Ultimatums Sell BEST, Better, good

8 1 Digital Camera for every 3 Techs Customer Pay Show & Tell needs to your Customers Extended Service Contracts Here s the problem, now give me my authorization TODAY! Warranty Document Time & Difficulty of straight-time time issues to collect 100% of your Time!

9 The 4 Keys to Success to High Closing Ratios with Courtesy Visual Inspections, or Multipoint Inspections:

10 DealersEdge Webinar The 5 Keys to Success using Active Deliveries DealersEdge Webinar Copyright 2008, All Rights Reserved. Dealer Dealer Service Corporation.

11 Second Effort Save-a-Deal Process for Managers

12 Call Customers (NOT mail, NOT ) who have not been in in 9+ months

13 Extended Service Contract Sales by Your Service Advisors! 1. Advisors have established Relationships w/your Customers, not like F & I 2. Advisors are here NOW to complete 10-minute fax application 3. The Sale and Gross Profit runs thru Service Sublet Department + Advisors Biggest Grosses and Commissions 4. Service Contracts retain Customers for Repair Work

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