Who is Sumitomo Rubber Industries?

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1 EXPORT WEEK 2014

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3 Who is Sumitomo Rubber Industries? Sumitomo Rubber Industries (SRI) is a tyre and rubber company based in Kobe, Japan 5 th largest tyre manufacturing company with 11 tyre factories globally Sales companies in 16 countries The Sumitomo Rubber Group comprises of 70 companies in the tyres, sporting goods and industrial products categories.

4 Head Office & CEO Sumitomo Rubber Industries Ltd Headquarters building in Kobe, Hyogo Japan MR. IKUJI IKEDA President and CEO, Representative Director

5 Factories THAILAND FACTORY (Tyres) SHIRAKAWA FACTORY (Tyres) INDONESIA FACTORY (Tyres/ Golf Balls) MIYAZAKI FACTORY (Tyres/Golf Clubs) IZUMIOTSU FACTORY (Tyres) NAGOYA FACTORY (Tyres)

6 Factories KAKOGAWA FACTORY (Industrial Products) ICHIJIMA FACTORY (Golf Balls) CHINA CHANGSHU FACTORY (Tyres) CHINA HUNAN FACTORY (Tyres) BRAZIL FACTORY (Tyres) MALAYSIAFACTORY (Rubber Gloves)

7 Factories CHINA ZHONGSHAN FACTORY (Precision Rubber) VIETNAM FACTORY (Precision Rubber) SOUTH AFRICA FACTORY (Tyres) Test Facilities OKAYAMA NAYORO ASAHIKAWA

8 Vision 2020 Aim to become a true global player VISION the long-term vision established in 2012 with the aim of achieving long-term growth for the Sumitomo Rubber Group VISION 2020 aims to become a true global player by achieving both high profitability and high growth and to peruse increased value for all stakeholders and greater happiness for all employees Towards achieving these goals, SRI will take on various new challenges with three Growth Engines as the driving force: 1. The Challenges of New Markets 2. Insatiable Drive for Innovation 3. Entering New Business Fields

9 Industrial and Other Products Artificial turf Offset printing blanket Precision rubber parts for I.T. equipment Dock fenders High damping rubber Flooring materials Flexible rubber joints Marine-pollution preventive screens Rubber hoses Rubber gloves Medical rubber stoppers Group Product Portfolio

10 Group Product Portfolio Tyres Passenger Construction Heavy & Light Truck Race and Rally Tyres Motorcycle Tyres Aluminum wheels Manufactured and Sold by: Sumitomo Rubber Industries Ltd Sports Golf Goods (clubs, balls, bags, gloves and shoes) Manufactured and Sold by: Dunlop Sports Co Ltd. Tennis Goods (balls, rackets, bags and shoes)

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12 Facilities 1935: First factory opened in Durban South African Company History 1973: Second factory opened in Ladysmith : US$ 64.4m investment in factories Company 1998: BTR PLC sells off majority control to Dunlop Africa Ltd 2001: Dunlop Africa Ltd buys out minority shares & delists from JSE. Dunlop Tyres International formed 2006: Apollo Tyres Ltd purchases Dunlop Tyres International (Pty) Ltd 2009: Name change to Apollo Tyres SA (Pty) Ltd 2013: Tyre Exporter of the Year (Africa) 2013: Sumitomo Rubber Industries (Ltd) purchase Apollo Tyres South Africa (Pty) Ltd 2014: Name change to Sumitomo Rubber South Africa (Pty) Ltd Brand 1992: Dunlop Accredited Dealer programme is launched 2002: World Land Speed Record set on Dunlop standard production tyres 2008: Dunlop Zone stores launched 2010: Iconic Tyre Brand award (SA) 2010: Tyre Manufacturer of the Year award TDAFA 2013: Number 1 Tyre Brand in South Africa (TGI Icon Brand Survey)

13 Overview Company Name: Sumitomo Rubber South Africa (Pty) Ltd Head Office: Durban, KwaZulu-Natal Province, South Africa Manufacturing Facility: Ladysmith, KwaZulu-Natal Province, South Africa CEO: Mr. Riaz Haffejee Number of employees: Approx. 1,100 Main Business: The production and sale of tyres in the following categories: - Passenger - SUV/ 4x4 - Light Truck Production capacity: 10,000 tyres per day 100% Steel radial plant Factory size: 83,000m2 (252,600 sq ft) plant

14 Management Team A. GOVINDRAM INTERNATIONAL BUSINESS CARLO BALDOCCHI SUPPLY CHAIN TAKESUKE IKEUCHII CORPORATE PLANNING & SALES KHOOBS SOMUR TECHNICAL RIAZ HAFFEJEE CHIEF EXECUTIVE OFFICER DOUW VAN DER WALT HUMAN RESOURCES HAROLD PINTO PRODUCTION (LADYSMITH) RYUTARO OTA FINANCE

15 LADYSMITH FACTORY Manufacturing Facility in South Africa Ladysmith Factory

16 Product Portfolio * * Product sold in certain African markets

17 Brand Export Territories

18 SUCCESSES IN AFRICA A) GROWN OUR CUSTOMER BASE FROM ACTIVE 25 CUSTOMERS TO 46 IN 2014 B) GROWN SALES BY 30% OVER LAST YEAR C) CONDUCTED 30 TRAINING WORKSHOP ACROSS AFRICA YTD (TRUCK&BUS MAINTENANCE, COST SAVING RETAIL PROGRAMS) D) CONVINCING JAPAN TO INVEST R1.1 BILLION IN LADYSMITH FACTORY E) MANY MARKETING AND PROMOTIONAL ACTIVITIES F) OPENED THE DOOR TO MANY NEW COUNTRIES ie: A) NIGER B) SENEGAL C) DRC D) CAMEROON E) IVORY COAST F) BURUNDI G) MADAGASCAR H) ANGOLA I) GABON

19 CHALLENGES IN AFRICA A) PRODUCTS IMPORTED FROM CHINA & THE EAST B) GREY MARKET C) APPLICATIONS IN EACH COUNTRY D) FREIGHT RATES OUT OF SA HIGHER THAN FROM THE EAST/CHINA E) UNDER INVOICING F) SMUGGLING OF PRODUCTS BETWEEN COUNTRIES G) FLUCTUATION & SHORTAGE OF FOREX H) TRADING CREDIT TERMS CASH FLOW I) LANGUAGE BARRIER J) IMPORTATION CONTROLS K) PERCEPTION L) CORRUPTION M) MARKET RESEARCH

20 Certifications Quality Standards International Accreditation

21 Dunlop Zone 177 dealers, nationally (South Africa), who receive: Loyalty programme with no franchise fees Preferential pricing & payment terms Extensive regional warehousing for speedy distribution of product Marketing support, including national advertising The programme is extending into Africa with Dunlop Zones in Kenya, Ghana, Tanzania, Ivory Coast

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23 Recent show stands and activations have been designed and supported in Ethiopia and Zimbabwe for Dunlop. Latest showstand was designed for Falken for Kenya Auto Show at end April.

24 THANK YOU